Integrate Instagram Lead Ads with Colligso TextIn

The purpose of this paper is to introduce the Instagram Lead Ads and Cpligso TextIn integration. It is aimed to briefly describe the two services and their benefits for companies that want to increase sales and improve customer service. In particular, it will focus on the two-way communication that allows to run targeted campaigns and convert leads into customers through the use of social media.

At the end of the paper, an outline with all relevant points and paragraphs will be created.

Instagram Lead Ads based on Facebook Messenger and allows companies to advertise directly in users’ Instagram conversations. This feature is available since September 2016, but only after May 2018 it was launched globally, allowing small businesses to create their first campaign in only a few minutes. Instagram Lead Ads is a cost-per-click (CPC. model that allows to display a call-to-action button in the Instagram stories or in the Instagram feed. The button shows up when users click on the ad and they can easily download a company’s app or visit a landing page.

Unlike Instagram Lead Ads, Cpligso TextIn doesn’t have a button but it allows to send messages directly to users’ Facebook Messenger inboxes, increasing customer engagement and conversions. Cpligso TextIn provides not only Facebook Messenger ads but also SMS and MMS advertising. Users can opt-in to receive texts from companies using mobile numbers registered in Facebook profile or by providing their phone number. Users who opt-in will receive text messages that are personalized and relevant to their interests. The information provided by users can be used to target them with personalized ads on other platforms such as Facebook, Instagram, and Instagram Stories.

MMS ads are particularly useful for brick-and-mortar businesses because they allow to promote products, coupons, and events through images and videos. They also provide high-impact visuals that allow to get attention from customers even if they don’t open the message. Finally, SMS and MMS ads are especially useful for companies with limited budget because they are priced by the impression (CPM. Moreover, they are less expensive than Facebook Text Ads because they don’t require much space on the screen.

Instagram Lead Ads and Cpligso TextIn integration allows to take advantage of the benefits of both platforms. Advertisers can integrate them in one click thanks to the new Instagram Lead Ads extension available in Cpligso TextIn. The extension generates a code that can be pasted into the ad set section of an existing campaign or app in just few steps. Once the code is ready, advertisers can start creating their first Instagram Lead Ads campaign using Cpligso TextIn dashboard without creating a Facebook Business Manager Account or setting up any pixel.

The integration makes it easier for advertisers to create an Instagram Lead Ads campaign thanks to Cpligso TextIn easy-to-use dashboard. In fact, it combines all the tops needed to create and edit an ad set with real time reporting and analytics. It also automates repetitive tasks such as creating ads for new campaigns or adding/removing different placements without any effort. For example, advertisers can simply add new placements using advanced filters, like audience size, country, city, age range, gender, language, device type, etc. Another important feature is “Exclude placements” that allows advertisers to exclude specific placements from a campaign or device type without having to manually delete each individual placement from their account.

Finally, Cpligso TextIn offers two great features for those who want to automate their process. bulk upload of phone numbers for Facebook SMS campaigns and bulk editing of ad sets. Bulk upload of phone numbers helps advertisers avoid manual work when uploading phone numbers from multiple sources so it is very useful for those who want to manage large amounts of phone numbers without a lot of effort. On the other hand, bulk editing of ad sets enables them to change multiple settings at once for multiple ad sets including frequency capping so it helps them save time when managing multiple ad sets at the same time.

The process to integrate Instagram Lead Ads and Cpligso TextIn may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.