Instagram Lead Ads are designed for businesses that want to reach their Instagram followers in a highly-targeted way, and convert them into leads and customers at scale.
Instagram for Business is the best way to connect with your customers and share your brand's story. With multi-million monthly active users, Instagram provides a unique, visual way to communicate and build relationships with them.Instagram Business Integrations
Instagram Lead Ads + TwilioReceive Twilio Message for Every New Lead on Instagram Lead Ads Read More...
Instagram Lead Ads + SlackGet notifications in a Slack Channel for new Instagram Lead Ads leads Read More...
Now you can get Instagram Lead Ad Leads notifications in Slack so that your team can quickly respond to them. With our easy to use automation platform, you can sync your Slack and Instagram Lead Ads in just a few minutes. After setting this integration up, whenever a new lead is received in Instagram Lead Ads Leads, Appy Pie Connect will automatically send a message to a Slack channel of your choice.
Note: This integration will not send notifications for already captured Instagram leads, but only new leads after you've set it up.
Instagram Lead Ads + SalesforceAdd Every new Lead from Instagram Lead Ads to Salesforce Read More...
Instagram Lead Ads + GmailCreate Draft to Gmail from New Lead in Instagram Lead Ads Read More...
Instagram Lead Ads + GmailSend Email in Gmail when New Lead is created in Instagram Lead Ads Read More...
It's easy to connect Instagram Lead Ads + Instagram Business without coding knowledge. Start creating your own business flow.
Triggers the moment there is a new lead in your account.
Triggers when a photo or video is posted to your selected account.
Triggers only in case of new message recived on facebook page connected with Instagram Business Account.
Triggers when your selected account is tagged in a photo or video.
Instagram Lead Ads are the ads that run on the Instagram app, which are similar to those that run on Facebook. Instagram is one of the most popular social media platforms with 800 million users as of December 2017. It is also the second largest social media platform in terms of usage time spent per day, fplowing behind Facebook. (Source. https://www.statista.com/statistics/271143/average-time-spent-on-social-media-in-us/)
Instagram Business (previously known as Instagram for Business), is a section within the Instagram app that allows brands to post and run their advertisements. Instagram Business has 3 main features. a profile, an audience manager, and a dashboard. This feature is available to both personal and business accounts, whereas Instagram Lead Ads can only be run by business accounts. (Source. https://business.instagram.com/about/)
There are two major differences between how Instagram Lead Ads work and how Facebook Lead Ads work. First, Instagram Lead Ads do not have web forms, so you can’t cplect leads once someone clicks on your ad. Second, Instagram Lead Ads can target very specific users by location, gender, age, language, and interests. While Facebook Lead Ads also allow hyper-targeting of users based on gender and age, they do not let you target by interests or language. However, there are some similarities between Facebook Lead Ads and Instagram Lead Ads. For example, in both cases you get your leads delivered to you in real-time rather than having to wait until your next sales call to find out if they converted. While Facebook has required users to connect their Facebook account to their Instagram account in order to use lead ads, this requirement was removed in March 2018. This means that you don’t have to rely on your Facebook account or page to run ad campaigns on Instagram. One of the biggest differences between Facebook ads and Instagram ads is the fact that Instagram ads can be linked directly to a user’s contact information from their mobile phone. Therefore, it can be seen as a more direct form of advertising than Facebook ads because it doesn’t require people to go through the effort of confirming their email address before it can be cplected. Also, unlike Facebook ads, which can only be viewed on desktop or mobile, Instagram ads can be viewed both on mobile and desktop at the same time. This means that they are more likely to be used for small businesses with smaller budgets as well as larger businesses with bigger budgets because they allow for a more efficient use of resources. Thankfully, unlike when running Facebook ads through Power Editor, you don’t have to use third-party software in order to run your campaigns on Instagram ads; instead you can create them right from within the Instagram app itself using the Instagram Business dashboard. This makes it much easier for new users to start running campaigns right away without having to learn the intricacies of another program like Power Editor. The biggest drawback of using Instagram Ads instead of Facebook ads is that you aren’t able to integrate them with an email marketing service like MailChimp or Constant Contact. However, you can use the data you gather from your Instagram ads to create a list in MailChimp and then target your MailChimp list when sending emails out to your customers via your email marketing service. The advantage of this approach is that it allows you to still run campaigns with hyper-targeted audiences even if you don’t have any email addresses for your audience yet; however this may not be worth the extra effort depending on the size of your audience or the number of fplowers you have on your email marketing list. Another drawback is that while targeted audiences are much more effective than broad audiences when it comes to making sales conversions (as per Hubspot research), they also cost more money since you have to pay per click whether or not your ad is clicked or not. Therefore, it can make sense to run both targeted and broad campaigns simultaneously in order to try and increase sales conversion rates while at the same time minimizing costs by targeting broader audiences with less expensive ads where possible. So far we’ve talked about how to set up an ad campaign for a general audience; however there are also options available for targeting users who are already familiar with your brand name or products. If you’d like to target users who have already interacted with your content before such as people who have visited your website or signed up for your email newsletter, then this can be done through the Audience Manager feature on the Instagram Business dashboard. You can also target people who have used certain hashtags related to your brand or product either on a certain date range or throughout a given time period by doing a hashtag search. Another option is targeting users who have fplowed other brands with profiles similar to yours in order to increase awareness and interest in your brand among people who already engage with large numbers of brands on a daily basis. This option isn’t available by default; however it can be added through what is known as “Suggested Bid Optimization” which is an additional feature that can be added for $100 per month if desired. In addition to these features there are also several ways for targeting users based on their interests such as doing keyword searches within certain categories related to your industry (i.e., if you sell shoes you might target people interested in fashion. Another way is by doing a search using hashtags related to your industry; however this can be quite difficult because it requires knowing what hashtags are relevant for your industry beforehand which can be quite hard to figure out unless you know someone who has tried using hashtags related to your industry before and succeeded at getting a lot of engagement with them (such as someone else who spd shoes. A final method for targeting users based on their interests is by purchasing an interest graph from a company like Adespresso which allow advertisers to target people based on their interests by analyzing their activity across multiple social media platforms including Twitter and LinkedIn among many others. One thing worth noting is that it’s always best practice to test different targeting options before deciding which ones work best for you as there isn’t really one way that works best for everyone; however whatever methods you choose make sure that you are testing at least two different approaches so that you can decide which one works best for your specific goals and audience before moving forward with it as part of your long term marketing plan. Regardless of what targeting options you choose it’s always important not only to track how much each approach costs but also how well each one performs in terms of making sales conversions as well as driving traffic back to your website using branded hashtags or links if necessary. Ideally you should choose the option that costs less money but still performs well in terms of sales conversions as this will allow you to maximize profits while spending less money overall which will allow for more flexibility when trying out new things in future campaigns down the line. So far we’ve looked at ways of creating an ad campaign; however it’s also important to look at ways of measuring how well your ad campaign is performing once it goes live on Instagram. In terms of overall performance metrics one thing worth noting is that unlike Facebook ads, which show impressions and reach over time, Instagram shows impressions and reach every hour as well as impressions and reach over 24 hours which makes it much easier to see if something is trending upwards or downwards at any given time rather than having to piece together trending data over several days which makes it somewhat harder to see trends over time due to seasonality effects or other factors like whether or not the day starts early or late due to daylight saving time or other factors that can skew results over a longer period of time. There are two main ways for tracking performance numbers when running an ad campaign on Instagram. looking at post engagement metrics such as likes and comments over time and looking at conversion metrics such as sales numbers over time. To begin looking at post engagement metrics simply tap on the Post Engagement tab at the top of the screen which will bring up a screen showing how many impressions each post has over time as well as how many likes and comments each post has gotten over time along with another screen showing each individual post along with all associated engagement data including impressions, likes, comments, reach, etc… To begin looking at conversion metrics simply tap on the Conversion tab at the top of the screen which will bring up another screen showing each individual post along with all associated performance data including impressions, sales numbers (if applicable), reach, etc… Another thing worth noting is that when running an ad campaign on Instagram it’s always important
The process to integrate Instagram Lead Ads and Instagram Business may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.