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Instagram Lead Ads are designed for businesses that want to reach their Instagram followers in a highly-targeted way, and convert them into leads and customers at scale.
Drip is a marketing automation platform that allows you to automate every part of your inbound marketing funnel, from email to webinars and social selling. Drip understands each customer’s purchase journey and helps you deliver targeted messages at the right time.Drip Integrations
It's easy to connect Instagram Lead Ads + Drip without coding knowledge. Start creating your own business flow.
Instagram is a social networking platform that connects people to each other and the world around them through pictures and videos. It was founded in 2010 as an iPhone-only app limited to square photos and 15-second videos. In 2012, Facebook acquired Instagram for $1 billion in cash and stock. Today, Instagram has more than 700 million users.
In February 2016, Instagram introduced Instagram Lead Ads. The purpose of this ad format is to convert website visitors into leads or customers. These lead ads can be displayed on mobile devices or desktop computer screens. When a user clicks on an Instagram Lead Ad, they will be directed to a landing page where they can provide their information (email, phone, name, etc.. in exchange for a coupon or free trial.
Drip is a marketing automation top designed to help businesses create interactive campaigns. Businesses send emails to segmented lists based on the subscriber’s interest or behavior. Drip offers five plan levels ranging from $24 per month to $499 per month.
In this blog post, we will explore the benefits of integrating Instagram Lead Ads with Drip.
Instagram lead ads can be integrated with Drip through the use of an embed code. With this integration, you can automatically upload a list of people who are interested in your business onto your Drip account when they interact with your Instagram lead ad.
After integrating your Instagram Lead Ads with Drip, you will be able to automatically add subscribers to your email newsletter as potential leads on your Drip account. You can also create segments in Drip for specific interests and behaviors that drive conversions. For example, you might create a segment called “People who clicked the CTA button” or “People who added a product to their cart and did not make a purchase”. Then, you can get in touch with them via email to see why they did not make the purchase/convert. This process helps you improve your marketing strategy by learning what works and what doesn’t work with your target audience.
Because of its simplicity and low cost, using Instagram Lead Ads is a great way to convert website visitors into leads and customers. Integrating these lead ads with marketing automation software such as Drip allows you to track the performance of each campaign and learn valuable insights about how to improve your marketing strategy.
The process to integrate Instagram Lead Ads and Drip may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.