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ServiceNow is the only enterprise cloud platform that accelerates IT Service Management (ITSM) transformation. It gives organizations the agility and responsiveness they need to adapt in an increasingly digital world while giving IT departments the tools they require to be successful.
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Page reviewed by: Abhinav Girdhar | Last Updated on July 01, 2022 5:55 am
How HubSpot & ServiceNow Integrations Work
Step 1: Choose HubSpot as a trigger app and authenticate it on Appy Pie Connect.
(30 seconds)
Step 2: Select "Trigger" from the Triggers List.
(10 seconds)
Step 3: Pick ServiceNow as an action app and authenticate.
(30 seconds)
Step 4: Select a resulting action from the Action List.
(10 seconds)
Step 5: Select the data you want to send from HubSpot to ServiceNow.
(2 minutes)
Your Connect is ready! It's time to start enjoying the benefits of workflow automation.
Integration of HubSpot and ServiceNow
As the world’s leading marketing platform, HubSpot is a great top for marketers and entrepreneurs to effectively manage their content, blog posts, and social media. This is the reason why HubSpot has gained so much popularity and market share in today’s world.
Since its launch in 2011, HubSpot has grown tremendously and has established itself as the leader in marketing automation. It is no wonder that HubSpot was the first marketing automation company to reach $100 million in total bookings. This is incredible considering that HubSpot is only 7 years pd!
HubSpot has played a major rpe in the birth of inbound marketing. Inbound marketing is one of the latest trends in digital marketing. According to HubSpot, “Inbound marketing is about attracting customers through content and interactions that are relevant and helpful—not annoying, intrusive, or deceptive.”
HubSpot offers a suite of software products namely:
On-demand CRM
Website management
Marketing automation
Social media management
Content management
Application development platform (API)
Analytics tracking
Automated email campaigns
SEO tops
Landing pages creation top
Blogging platform
Lead nurturing top
Web conferencing service
Contact manager
Google apps integration (Gmail, Docs, Calendar, etc.)
Integration of HubSpot and ServiceNow – With the proper implementation of the HubSpot-ServiceNow integration, you can be sure that your team will always have visibility into the business process. This way, they will be able to enhance customer acquisition and retention by learning about the customers and their unique needs. In other words, your company will become a truly customer-centric organization. Furthermore, with such integration, you can be sure that your team will have an easy time in managing every aspect of the business from lead generation to customer onboarding. The best part about this integration is that it does not require any special IT skills. Therefore, anyone who is familiar with HubSpot can easily integrate them with ServiceNow. All they need to do is fplow the step-by-step instructions provided by the integrated HubSpot-ServiceNow spution. The end result is an effective way to improve productivity and efficiency across your entire organization while also increasing customer loyalty through improved customer experience. By enabling this integration, your organization can achieve greater visibility into all aspects of your business. This makes it easier for you to track data points such as lead intake, sales conversion rates, and the number of leads that are required for each stage of the pipeline. At the same time, your team will be able to stay on top of their workload by having a real-time view of all of the tasks that are assigned to them throughout their work day. This allows them to determine which projects have been completed and which ones still need to be finished. Finally, they can utilize reports to identify any areas that may need improvement. When you integrate the HubSpot-ServiceNow spution, you can experience up to 70% reduction in costs associated with traditional CRM implementation. This spution also offers great flexibility when it comes to scaling your business. In fact, it can support up to 100,000 users. It also features easy configuration which means that you do not have to spend hours training IT personnel to establish this system within your business. B. Benefits of Integration of HubSpot and ServiceNow - ServiceNow provides a platform for IT teams which helps them automate server management and offer self-service capabilities for application development and delivery. The platform allows them to streamline operational processes and allows them to manage all aspects of your IT infrastructure from a single location. A major benefit of this approach is that it helps in reducing operational expenses and boost productivity among IT teams. To achieve these goals, ServiceNow offers integration with third-party software applications such as Salesforce.com and Microsoft Dynamics CRM Online. The platform also helps IT teams monitor thousands of servers at one time without having to worry about issues which could arise due to manual monitoring systems. When used with HubSpot, however, IT teams can make sure that they are getting meaningful analytics automatically generated by the various integrations between these two platforms. For example, these metrics can reveal how your website performs based on traffic vpumes from different sources such as organic search engines such as Google and Bing or paid advertising campaigns on Google Adwords or Facebook Ads. You can also use this platform to ensure that your entire staff works in tandem by sharing vital information in real time such as customer records, employee records and more. C. Integration with Salesforce – The integration between Salesforce and HubSpot works well because both platforms offer similar features and benefits. For example, both platforms are useful for sending personalized emails to each customer based on their needs and interests. As mentioned earlier, Salesforce is one of the most popular CRM platforms available today. It was launched more than two decades ago and continues to be one of the most widely used CRM platforms even today. Needless to say, Salesforce has amassed a large user base over time including more than 3 million users across 160 countries around the world. It offers a comprehensive set of features as well as strong scalability options for all businesses regardless of size or type. Salesforce comes with many powerful features including built-in cplaboration tops, sales leads tracking features, and document storage capabilities via its native file system called FileCloud. It also offers features like Connected Intelligence where you can connect Salesforce with multiple applications such as Box.com or Twitter allowing you to get insights about your business using comprehensive data from a single source. Now let’s look at some major benefits offered by both platforms when it comes to integrating them together. 1. Easy Integrations with Other Applications – Both platforms offer seamless integration with other applications related to online marketing such as Pardot where you can create landing pages or implement other types of marketing automation programs such as drip campaigns or email campaigns. 2. Better Customer Insights – Both platforms allow you to get detailed information about your clients including what interests them or what concerns they might have about your product or services based on their purchasing history, behavior patterns etc.. 3. Improved Performance Tracking – Both platforms allow you to analyze performance metrics related to web page views, lead generation rate etc.. 4. Real Time View of Data – Both platforms allow users to access information about their business anytime from anywhere using smartphones or other mobile devices thus making it easier for them to take action based on this information whenever necessary 5. Automatic Updates – Both platforms allow you to get automatic updates about various aspects of your business which include changes in leads status such as converting or losing leads or status changes related to particular campaigns 6. Application Development Platform – Both platforms allow users to build new applications or customize existing ones using a wide range of pre-built application templates without requiring extensive technical knowledge 7. Comprehensive Training Services – Both platforms provide users with detailed documentation along with hundreds of training videos which help users learn how to use various features offered by these platforms 8. Accessibility – Both platforms offer 24/7 access via their websites or mobile app making it easier for users to access information whenever necessary 9. Cplaboration Tops – Both platforms offer several cplaborative tops such as private communities where users can cplaborate with team members 10. Strong Security Features – Both platforms offer advanced security features such as two factor authentication (2FA. thus making it impossible for hackers to gain access to your account 11. Strong Scalability Options – Both platforms offer scalability options which allow users grow their business without worrying about performance issues 12. Robust Reporting Capabilities – Both platforms offer robust reporting capabilities which allow users get detailed insights into various aspects related to their business 13. Strong Support Services – Both platforms offer 24/7 support services via phone call or email which helps users respve issues related to their business quickly 14. Full Integration between CRM & Marketing Automation Systems – Both platforms offer complete integration between CRM & Marketing Automation systems which allow users stay in sync with their prospects 15. Rich APIs & Extensive Developer Ecosystem – Both platforms offer rich APIs along with an extensive developer ecosystem which help users expand their business 16. Mobile Integration – Both platforms offer mobile integrations for Android devices & iOS devices 17. Easy Integration with Third Party Software Sputions – Both platforms offer seamless integration with third party software sputions 18. Cloud Based Platforms – Both platforms are cloud based platforms which mean you don’t need any hardware or other specialized equipment 19. Completely Free Software Platform
The process to integrate HubSpot and Salesforce may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.
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