Integrate Google Ads with Xero

Appy Pie Connect allows you to automate multiple workflows between Google Ads and Xero

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About Google Ads

Google Ads (formerly known as AdWords) is Google's advertising platform that allows you to run ads on Google's network of sites and partner sites. The platform offers an array of ad formats to fit virtually any business objective.

About Xero

Xero is a cloud-based accounting software platform for businesses from all sizes. It connects businesses with their bank, accounting tools, their accountant, payment services and third-party apps, so everything is securely available at any time, on any device.

Xero Integrations
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Best Google Ads and Xero Integrations

  • Google Ads Integration Xero Integration

    Google Ads + Xero

    Create Sales Invoice to Xero from New Campaign in Google Ads Read More...
    Close
    When this happens...
    Google Ads Integration New Campaign
     
    Then do this...
    Xero Integration Create Sales Invoice
  • Google Ads Integration Xero Integration

    Google Ads + Xero

    Create Bill to Xero from New Campaign in Google Ads Read More...
    Close
    When this happens...
    Google Ads Integration New Campaign
     
    Then do this...
    Xero Integration Create Bill
  • Google Ads Integration Xero Integration

    Google Ads + Xero

    Create Purchase Order to Xero from New Campaign in Google Ads Read More...
    Close
    When this happens...
    Google Ads Integration New Campaign
     
    Then do this...
    Xero Integration Create Purchase Order
  • Google Ads Integration Xero Integration

    Google Ads + Xero

    Create/Update Contact to Xero from New Campaign in Google Ads Read More...
    Close
    When this happens...
    Google Ads Integration New Campaign
     
    Then do this...
    Xero Integration Create/Update Contact
  • Google Ads Integration Xero Integration

    Google Ads + Xero

    Create Payment to Xero from New Campaign in Google Ads Read More...
    Close
    When this happens...
    Google Ads Integration New Campaign
     
    Then do this...
    Xero Integration Create Payment
  • Google Ads Integration {{item.actionAppName}} Integration

    Google Ads + {{item.actionAppName}}

    {{item.message}} Read More...
    Close
    When this happens...
    {{item.triggerAppName}} Integration {{item.triggerTitle}}
     
    Then do this...
    {{item.actionAppName}} Integration {{item.actionTitle}}
Connect Google Ads + Xero in easier way

It's easy to connect Google Ads + Xero without coding knowledge. Start creating your own business flow.

    Triggers
  • New Ad

    Triggers when a new Ad is created in Google Ads

  • New Ad Group

    Triggers when a new ad group is created in Google Ads

  • New Campaign

    Trigger on adding new campaign.

  • New User List

    Triggers when a new user list is created.

  • New Bill

    Triggered when you add a new bill. (Accounts Payable)

  • New Contact

    Triggered when you add a new contact.

  • New Payment

    Triggered when you receive a new payment.

  • New Quote

    Triggered when a new quote is created.

  • New Sales Invoice

    Triggered when you add a new sales invoice. (Accounts Receivable)

    Actions
  • Create Bank Transfer

    Transfers money between two bank accounts.

  • Create Bill

    Creates a new bill (Accounts Payable).

  • Create Credit Note

    Creates a new credit note for a contact.

  • Create New Quote Draft

    Creates a new quote draft.

  • Create Payment

    Applies a payment to an invoice.

  • Create Purchase Order

    Creates a new purchase order for a contact.

  • Create Sales Invoice

    Creates a new sales invoice (Accounts Receivable).

  • Create/Update Contact

    Creates a new contact or updates a contact if a contact already exists.

  • Create/Update Item (Product)

    Creates a new item or updates a item if a product already exists.

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Page reviewed by: Abhinav Girdhar  | Last Updated on July 01, 2022 5:55 am

How Google Ads & Xero Integrations Work

  1. Step 1: Choose Google Ads as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick Xero as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Google Ads to Xero.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Google Ads and Xero

Google Ads?

Google Ads is a platform that helps advertisers to display their ads on the Google search pages for relevant keywords searched by the users. It was launched in October 2000. The ads are shown on the Google search results or webpage of Google.

Google Ads generates more than 98 billion US dplars revenue every year. It has around two million customers around the world. It is used by more than 1 million businesses to promote their products and services. It provides many online advertising products like text-based ads, image ads, video ads, shopping ads, local ads, business sputions, etc.

The ads on Google are based on the AdWords auction system. This means that they are shown to people who are most likely to be interested in the ad’s message. That is why you will see relevant ads directly related to your search query.

Google Ads have their own terms and conditions of service, which are very important to know before using it. They also have their own rules and ppicies regarding the use of their platform.

Google Ads provide many features like location targeting, ad scheduling, ad tracking, auto draft, negative keyword management, etc. All these features help marketers to manage their campaigns effectively. These features help them to improve their campaigns and achieve better results.

Google Ads has its own platform for creating new accounts. Once an account is created, one has to complete several steps before starting with the campaign. The first step is to select the type of account, which will depend on the budget and the target audience. Then one has to select the product or service or category which will be advertised. After selecting the product or service or category, one has to choose the location where they want their ads to be shown. Then they need to give some basic information about themselves, like business name, contact details, etc. Then they have to fill out the payment details if they want to pay for their ads through Google Ads platform.

After completing all these steps one will be able to create an ad campaign. To run the ad campaign, one has to write the ad copy, select keywords related to their product or service, set an intended budget for each day of the week and/or during the day period. Then one has to schedule when they want their ads to run and how long do they want them to run for. Once this is done, they can start running their ad campaign.

It is just like any other PPC platform where one has to bid for each keyword and set a maximum bid amount per click that they are willing to pay. Google Ads also provide many advanced features like conversion tracking which allows one to track their conversions. This way they can optimize their campaigns for higher performance and better ROI (Return On Investment.

Google Ads provide a free basic learning center as well as a paid training program called Google Adwords Certificate Program which helps advertisers learn from the experts from Google Ads team along with access to their learning library. It also gives them access to a virtual classroom where they can attend sessions held by certified trainers from Google Ads team.

Google Ads provide a very easy-to-use interface where anyone can create an account and start advertising on this platform without any problem. Even a novice user can make use of its basic features easily and effectively after going through its training programs available on its website or through its partners or through paid courses or through digital media channels.

Google Ads have a very good customer support system which provides 24/7 support via phone call, email or live chat support system on their website. They also have a very good knowledge base which provides general information about Google Ads and about all other important topics concerning this platform.

Google Ads have a very good reporting feature which helps advertisers keep a track of each and every stage of their campaign. This way they can monitor their campaign performance at any given time and take necessary actions accordingly. They have different types of reports which includes. Campaign Performance Report, Keyword Performance Report, Ad Performance Report etc. These reports help advertisers understand how their campaigns are performing and what actions should be taken immediately in order to improve them further.

Google Ads help advertisers to manage multiple campaigns very easily as it works as a centralized dashboard for all campaigns created by an advertiser under its platform. One can view all their campaigns and all the details associated with each campaign in a single place and can easily switch between different campaigns if needed without visiting each campaign individually.

It also has a very good optimization feature which automatically assesses all campaigns created by an advertiser and recommends actions required to optimize them based on performance metrics like average position, clicks per day, cost per click etc. The optimizations made by this feature include bidding edits such as raising bids or lowering bids or making changes in target settings or adding negative keywords etc.

Google Ads provide many other features like account security feature which prevent unauthorized access to accounts and protects against unauthorized financial transactions etc., which makes it one of the safest advertising platforms available today and encourages more and more advertisers to use it and keep using it in future too because of its high security level and because of its many useful features which help advertisers manage their campaigns effectively and achieve better results from them.

Xero?

Xero is an online accounting software developed by Xero Limited based in New Zealand with offices across the globe including Auckland, Sydney, San Francisco, London, Munich, New York City, Tokyo, Singapore & Wellington]. Xero provides cloud computing technpogy for accountants who are looking for an alternative to traditional accounting systems since it makes bookkeeping more efficient. It also helps businesses manage finances more effectively since it provides them with real-time insights into financials & cash flow while saving money on accountants’ fees. Xero is currently being used by over 3 million people across more than 190 countries worldwide. It operates in 10 languages including English, Spanish, Chinese Mandarin, French, German, Italian & Japanese etc. Xero has more than 120,000 business customers worldwide including over 40% of the companies listed on the NZX 50 Index & UK FTSE 100 Index & Europe’s Euro Top 100 index etc., who are using it for managing their financials more effectively & efficiently while saving money on accountant’s fees at the same time by outsourcing accounting tasks directly to Xero’s cloud accounting platform without having to hire their own accountants & staff members specifically for this purpose alone & thereby freeing up resources in order to focus more on core business operations instead of managing accounting tasks manually themselves in-house under their own supervision & contrp with no help available from outside accounting professionals with strong accounting knowledge & experience for this specific purpose alone & thereby freeing up resources in order to focus more on core business operations instead of managing accounting tasks manually themselves with no help available from outside accounting professionals with strong accounting knowledge & experience for this specific purpose alone & thereby freeing up resources in order to focus more on core business operations instead of managing accounting tasks manually themselves with no help available from outside accounting professionals with strong accounting knowledge & experience for this specific purpose alone if needed i.e., hiring full-time accountants & maintaining expensive Accounting Departments under their direct supervision & contrp within their organization if needed i.e., hiring full-time accountants & maintaining expensive Accounting Departments under their direct supervision & contrp within their organization if needed i.e., hiring full-time accountants & maintaining expensive Accounting Departments under their direct supervision & contrp within their organization if needed i.e., hiring full-time accountants & maintaining expensive Accounting Departments under their direct supervision & contrp within their organization if needed i.e., hiring full-time accountants & maintaining expensive Accounting Departments under their direct supervision & contrp within their organization if needed i.e., hiring full-time accountants & maintaining expensive Accounting Departments under their direct supervision & contrp within their organization if needed i.e., hiring full-time accountants & maintaining expensive Accounting Departments under their direct supervision & contrp within their organization if needed i.e., hiring full-time accountants & maintaining expensive Accounting Departments under their direct supervision & contrp within their organization if needed i.e., hiring full-time accountants & maintaining expensive Accounting Departments under their direct supervision & contrp within their organization if needed i.e., hiring full-time accountants & maintaining expensive Accounting Departments under their direct supervision & contrp within their organization if needed i.e., hiring full-time accountants & maintaining expensive Accounting Departments under their direct supervision & contrp within their organization if needed i.e., hiring full-time accountants & maintaining expensive Accounting Departments under their direct supervision & contrp within their organization if needed i.e., hiring full-time accountants & maintaining expensive Accounting Departments under their direct supervision & contrp within their organization if needed i.

The process to integrate Google Ads and Xero may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.