Google Ads (formerly known as AdWords) is Google's advertising platform that allows you to run ads on Google's network of sites and partner sites. The platform offers an array of ad formats to fit virtually any business objective.
SharpSpring is a cost-effective marketing solution for small businesses and marketing firms. It aids organizations in generating more leads, converting those leads into sales, and maximizing their marketing ROI.
It's easy to connect Google Ads + SharpSpring without coding knowledge. Start creating your own business flow.
Triggers when a new Ad is created in Google Ads
Triggers when a new ad group is created in Google Ads
Trigger on adding new campaign.
Triggers when a new user list is created.
A new Account is created in SharpSpring.
When a lead has been created in sharpspring.
A new Opportunity is created in SharpSpring.
Create an Account in SharpSpring.
Create a new Campaign in SharpSpring.
Create a Lead in SharpSpring.
Create Opportunity in SharpSpring. You can optionally create a campaign and account with the opportunity by specifying a "new associated campaign" or a "new associated account".
Update a Lead in SharpSpring.
Update a opportunity
Google Ads is an online advertising service that allows advertisers to display ads on the Google search engine results pages (SERPs. The minimum requirement of Google Ads is a Google Account. Having a Google account allows any businesses to advertise their products on Google. Google Ads are one of many products offered by Google.
Google Ads utilize the power of the Google AdWords platform. AdWords are text-based advertisement that appears along with people’s search results. When someone searches something related to your ad, it appears along with the search results. The ads can also be placed below the search results. These ads are the ones that are the most effective.
Google Ads are unique in that they offer three types of ads:
Search Network Only ads are shown on the Google Search Engine only. Display Network Only ads are shown on websites that are part of the Google Display Network. Display Network Only ads are shown on more than 2 million websites. Search and Display Network ads are shown both on the Google Search Engine and the Google Display Network.
All three types of Google Ads utilize keywords that you choose at the beginning of your campaign. You then pay for each click on these ads. The more relevant your ad is with what people are searching for, the more likely your ad will be clicked on and you will be charged for it.
Google Ads also offer their Keyword Planner top, which helps you with your keywords at no cost. This top is extremely helpful because it matches your keywords to possible search terms. It also shows you how competitive these potential keywords are with each other. When you go to set up your campaign, you can use these keywords to help you craft an effective campaign.
The minimum amount of money you need to spend when using Google Ads is $5 per day. It is possible to create an ad in just a few minutes by simply filling in some basic information in the ad set-up form. However, you want to make sure you have all of your information correct before setting up your campaign. Once your campaign is running, you may not be able to edit it without canceling it and starting over again if you make an error when setting it up.
It is important to note that Google Ads has different costs per click depending on who clicks on your ad and where they live. The main factors that affect pricing are:
It is also important to note that there are different charging methods for these keywords as well. The main difference between these charging methods is whether or not you pay for impressions or clicks. In the first method, if someone sees your ad but does not click on it, you do not pay for this impression. In the second method, anytime your ad is displayed, even if no one clicks on it, you must pay for that particular impression. There is another option as well called Cost Per Day (CPD), which requires a daily budget instead of a cost per click basis. This method allows you to use a specific amount each day and Google will charge your credit card based off of actual usage rather than charging for each click made on your ad. CPD is best used when you do not know what kind of exposure you will receive or how many people will see your ad each day and/or week. However, CPD offers lower exposure rates than CPC and CPM ads because it caps out at $10 per day and $500 per month – much lower than CPC and CPM ads – so CPD should only be used when exposure levels cannot be accurately predicted.
Along with these three main pricing options, there are also three main bidding strategies. Enhanced CPC, Target CPM and Manual CPC. Enhanced CPC, as its name implies, automatically increases bids as much as possible while maintaining a certain minimum CPC level for those keywords with higher competition levels. Target CPM charges advertisers based off of impressions delivered rather than clicks received as in manual CPC or enhanced CPC bidding strategies. Manually CPC bidding allows advertisers to specify how much they wish to bid for their keywords and the amount they want to spend each day/week/month/year depending on their budget constraints and goals. With manual CPC bidding, advertisers don’t pay anything if no one clicks on their ads at all; however, if someone does click on their campaigns, they will have to pay whatever they have bid depending on how high the competition level has been set for that keyword or phrase. Manual CPC bidding can be extremely effective if used correctly but can also be disastrous if advertisers are not careful.
Integration of Google Ads and SharpSpring allows users of SharpSpring to create more effective marketing campaigns using tops available at both services simultaneously. You may use this integration to have the same email address used by your SharpSpring account sent directly to Google Ads so that you can track all emails sent through SharpSpring being sent via Google Ads as well. You may also use this integration to link all sales together into one report for both Google Ads and SharpSpring so that you only have one place where you can look at all sales numbers. This integration also allows users of SharpSpring to send targeted messages based off of sales numbers through Google AdWords through email or SMS messages using SharpSpring’s SMS API feature or their email API feature. You may even use this integration between SharpSpring and Google AdWords to measure social media interactions with automated messages through SMS messages or emails about sales made through social media channels through SharpSpring’s social media API feature. This integration gives consumers access to better customer service by allowing consumers access their account information whenever they need it instead of having to wait until someone from Customer Success has time to handle their request or until they log into the service themselves. Consumers also have access to real-time data about their purchases through this integration with Google AdWords so that they can accurately decide which products they want to purchase next time around instead of having to guess based off of past purchases alone. This integration provides better efficiency by allowing your staff members at SharpSpring to automate their work so that they can focus more on developing new strategies for increasing sales at your company instead of focusing on simple data entry tasks like sending emails about new orders placed onto Gmail accounts or sending SMS messages about new orders placed onto mobile phones via text messages with this integration between SharpSpring and Google AdWords. This integration also allows consumers access to better customer service by giving consumers access to direct links through SMS messages or emails about any issues they encounter with their order directly from Customer Success teams at SharpSpring instead of having to answer questions themselves with this integration between SharpSpring and Google AdWords . Integration of Google Ads and SharpSpring also provides better efficiency by allowing your staff members at SharpSpring to automate their work so that they can focus more on developing new strategies for increasing sales at your company instead of focusing on simple data entry tasks like sending emails about new orders placed onto Gmail accounts or sending SMS messages about new orders placed onto mobile phones via text messages with this integration between SharpSpring and Google AdWords . Integration between SharpSpring and Google Ads allows users of SharpSpring to view market trends that can be identified by looking at consumer behavior through their digital marketing efforts such as email marketing data gathered from Gmail accounts and SMS data gathered from mobile phone contacts all gathered through integration between SharpSpring and Google AdWords . This kind of data gathering provides users access to better customer service by allowing them access to customer data at any time and from anywhere through integration between SharpSpring and Google AdWords . This integration also allows users of SharpSpring to track customer information obtained through Gmail accounts and mobile phone contacts across multiple platforms such as Facebook, Twitter, Instagram and YouTube so that they can get a complete picture of consumer behavior across multiple platforms through integration between SharpSpring and Google AdWords . This integration also helps users of SharpSpring get an accurate picture of how many people actually interacted with their ads through email marketing efforts such as Gmail accounts and SMS messaging so that they can put more resources towards developing more effective marketing campaigns through integration between SharpSpring and Google AdWords . Users can also get a better idea of how many times a certain product was purchased in a day or in a week
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