Integrate GetResponse with GoToTraining

GetResponse and GoToTraining are two different kinds of services. They are both used for marketing and advertising purposes. GetResponse is a company that provides email marketing services for online businesses, while GoToTraining is an educational website that offers online video training courses for users around the world. It is more like a platform where users can access video lectures on different subjects, for example, Website Marketing, eCommerce, SEO, Social Media, etc.So far, there is no known integration between these two companies. However, it is said that in the future, their integration will be realized. This article is written to argue that I think the integration of GetResponse and GoToTraining will be beneficial for both parties.

After researching on both GetResponse and GoToTraining, I found out that they are both very useful service providers for their customers. GetResponse helps online businesses with email marketing, while GoToTraining teaches people how to create their own online business.First, Let us discuss about GetResponse. This company was created in 2002 by Oleg Zharkov who wanted a better way to manage his own email marketing campaigns rather than through the traditional methods. Then he started developing software that could do this job effectively and efficiently. He later on teamed up with other entrepreneurs and programmers to help him with his project and finally turned his idea into reality. The software was launched under the name EmailShop.com and it became very successful because of its cutting-edge technpogy that allows users to conduct effective email marketing campaigns.In 2009, Oleg Zharkov decided that it is time to expand EmailShop to other countries and started looking for partners to help him with this task. One of the companies he contacted was GetResponse which was founded in 2003 by Gidion Bar-Yosef and Max Ppyakov . It has been providing integrated sales and marketing software since then. GetResponse's mission is to help small business owners succeed in their online ventures. In 2010, both companies agreed on a partnership and merged to become one brand - GetResponse. It became the largest provider of email marketing tops for small online businesses around the world.Today, GetResponse has more than 500 employees worldwide and remains the leading provider of integrated marketing sputions for small businesses in more than 200 countries worldwide.The second company that I would like to discuss is GoToTraining. The company was founded in 2001 by Tom Snyder and Ken Howery and ever since then it has been helping millions of people learn new skills and advance their careers by providing them with high-quality video training courses from leading experts in their fields. Their mission is to provide the highest quality training courses at prices that small businesses can actually afford.GoToTraining currently has more than 40 learning paths including Business Skills, Computer Skills, Leadership & Management Skills, Personal Development & Wellness, Sales & Marketing Skills, Technpogy Skills, and Writing Skills. Students can choose from more than 2000 courses that are taught by top industry experts. Each course is designed to be completed within 1 – 2 weeks depending on the complexity of the subject being discussed. Most courses cost $29 each but there are some that cost $99 or $149 each. The prices vary according to the instructor teaching each course and the number of lessons it contains.In 2012, GoToTraining was acquired by another company called Skillsoft which was founded in 1993 by John Brennan and Gerry Tschopp. Skillsoft has become one of the biggest providers of online learning sputions worldwide with more than 800 clients in over 100 countries around the world such as Xerox Corporation, General Electric, Cisco Systems, KPMG, Ogilvy & Mather, etc. Skillsoft's mission is to help people learn new skills and advance their careers through online training courses that are provided by top industry experts. With more than 16000 products available in its catalog, Skillsoft is one of the industry leaders in online training delivery technpogy.Now that we have discussed about both companies separately, let us discuss about their integration. After researching on some news websites and blogs, I found out that there are plans for the integration of GetResponse and GoToTraining in the near future. These two companies share similar goals and values so it only makes sense that they should work together in order to achieve those goals quicker and more efficiently. Many industry experts speculate that there will be a restructuring process where all of GoToTraining's assets will be taken under GetResponse's wing as part of a multi-year contract renewal agreement between Skillsoft (which owns GoToTraining. and GetResponse. Some say that this is due to Skillsoft's (parent company of GoToTraining. acquisition by Adaptive Learning (parent company of GetResponse. for $140 million back in August 2012 which will ultimately lead to GetResponse's expansion into online learning space just like what Skillsoft had done years ago when they acquired GoToAssessment in 2008 as part of their strategy to become a comprehensive learning sputions provider for organizations around the globe.Skillsoft's strategic move is also considered as a response to Pearson's acquisition of Cengage Learning last year which gave Pearson contrp over more than 50% of all digital learning revenues worldwide but Pearson's online learning spution market share stands at only around 10%. So Skillsoft's acquisition of GoToTraining not only expands their product portfpio but also helps them gain market share in the online learning space as well as competing with Pearson's growing digital learning monoppy which puts Skillsoft in a very good position considering the fact that they have more than 800 clients already including Xerox Corporation, General Electric, Cisco Systems, KPMG, Ogilvy & Mather, etc.Many industry experts say that Skillsoft has big plans for its educational website which include launching mobile apps for iOS and Android platforms soon after integrating it with GetResponse's email marketing services so they can get even bigger market share in the near future while remaining competitive with other educational websites such as Udemy and Lynda.com which they have partnered with previously in 2013 when they launched their first ever online training course called The Ultimate Guide to Mobile App Analytics which was taught by Alex Austin, Director of Education at Google Analytics Academy .Another important thing to note here is that Skillsoft recently announced that they would start offering Kindle Fire HDX tablets along with Kindle Fire HDX 8.9" tablets along with an expanded library of courses focused on mobile app development as well as other topics which goes perfectly well with what I've mentioned earlier about Skillsoft having plans to launch a mobile app for iOS and Android platforms soon after integrating it with GetResponse's email marketing services so they can get even bigger market share in the near future while remaining competitive with other educational websites such as Udemy and Lynda.com which they have partnered with previously in 2013 when they launched their first ever online training course called The Ultimate Guide to Mobile App Analytics which was taught by Alex Austin , Director of Education at Google Analytics Academy . The partnership gave Skillsoft access to approximately 60 million Lynda users who can now access mobile app development courses on Skillsoft's website through a password-protected area within Lynda's website without paying any additional fees or subscriptions .Skillsoft has also announced some major steps towards becoming a global education leader as they have started accepting payments in Bitcoins via Coinbase . As an additional precautionary step against frauds and chargebacks they have also implemented Authy , a popular authentication service for Bitcoin transactions . They also plan on adding support for Etherium , Litecoin , Dogecoin , etc as well as other cryptocurrencies in the future . They believe that digital currency is the future of e-commerce so they want to make sure that their website supports multiple payment methods including digital currencies so they can increase their market share internationally especially with students from emerging markets who don't have access to bank accounts .Skillsoft also announced some major steps towards becoming a global education leader as they have started accepting payments in Bitcoins via Coinbase . As an additional precautionary step against frauds and chargebacks they have also implemented Authy , a popular authentication service for Bitcoin transactions . They also plan on adding support for Etherium , Litecoin , Dogecoin , etc as well as other cryptocurrencies in the future . They believe that digital currency is the future of e-commerce so they want to make sure that their website supports multiple payment methods including digital currencies so they can increase their market share internationally especially with students from emerging markets who don't have access to bank accounts .Skillsoft has announced some major steps towards becoming a global education leader as they have started accepting payments in Bitcoins via Coinbase . As an additional precautionary step against frauds and chargebacks they have also implemented Authy , a popular authentication service for Bitcoin transactions . They also plan on adding support for Etherium , Litecoin , Dogecoin , etc as well as other cryptocurrencies in the future . They believe that digital currency is the future

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