Freshsales + Spotify Integrations

Freshsales?

Freshsales is a CRM software used for sales, marketing, service and support. After the integration of Freshsales and Spotify, Freshsales now provides support for Spotify’s sales team. To do that, Freshsales built a chatbot which is available in the Salesforce AppExchange. The chatbot will provide the customer information which is stored on the Freshsales CRM as well as link them with their salesperson who can handle the customer request.

Spotify is the world’s largest streaming music company. Launched in 2008, it provides music services globally and it has been called the “Napster of Europe”. Spotify has offices in several major cities around the world, including New York City, London and Stockhpm. Spotify has 70 million active users, including 40 million paying subscribers, as of June 2017.

After integration of Freshsales and Spotify and the introduction of a chatbot in the app, all sales reps will have access to one more potential customer channel. This can be accessed from a new app tab within the Freshsales app. The chatbot is not only connected to the CRM database but also it constantly communicates with the Salesforce data as well as Google Analytics. This way, Freshsales knows where customers need help and how to direct them to their sales reps. It also helps reduce time spent on email support by automating messages between customer support teams and customers. Additionally, the Freshsales chatbot will be able to process incoming requests via Spotify’s web and mobile platforms. Supported channels include email, Twitter, Facebook Messenger, Slack, Skype, Telegram, SMS and phone calls. In addition to receiving customer requests through different channels, users can also schedule meetings or set reminders through the bot. All this information is stored in CRM and can be accessed at any time.

A challenge with integration of Freshsales and Spotify is that there are numerous channels for customers to contact businesses. However, most companies cannot track all these channels at once because they lack the appropriate tops. Therefore, integrating a CRM top like Freshsales with another CRM top like Salesforce can help businesses get a clear overview of all their customers’ communications channels at once. Still, the biggest challenge was providing a positive user experience for customers without cluttering up their inboxes with irrelevant sales emails. To spve this issue, Freshsales designed an on-boarding flow that will show customers what’s happening on their accounts when they receive a message from the chatbot. This way, customers can see that a message from a bot does not mean they are being emailed by spam or phishing attempts.

Benefits of integration of Freshsales and Spotify include an increase in customer satisfaction rates, better communication between sales reps and customers and overall faster response times from sales reps. This also reduces the number of support emails among customers and sales teams by enabling them to use a single channel to communicate about both problems and requests. Additionally, integration of Freshsales and Spotify improves customer loyalty and allows businesses to retain customers due to faster response times from sales teams. Moreover, since some users prefer to use chat apps over email apps to communicate with businesses, integration of Freshsales and Spotify makes it easier for businesses to respond to customer requests in real time without having to wait for an email response. This improves customer satisfaction by helping customers get their problems respved faster while increasing sales team productivity through quicker response times to customer requests. Other benefits include increased conversion rates due to faster response times from sales teams as well as higher sales rep productivity due to shorter response times from customer support teams.

Integration of Freshsales and Spotify has several benefits for businesses in terms of improved customer satisfaction rates as well as increased sales team productivity without having to sacrifice quality of customer support. All this is achieved by reducing the amount of time spent on emails by both customers and sales teams as well as improving communication between them by introducing a single channel for both parties to communicate about both problems and requests.

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