Flipkart + Braintree Integrations

Flipkart?

Flipkart is one of the most well-known e-commerce companies in India. Founded in 2007 by Sachin Bansal and Binny Bansal, Flipkart started out as an online bookstore. It later expanded to sell a variety of products. Today, Flipkart offers goods in more than twenty categories.

It also provides technpogy services. In 2014, Flipkart launched a digital wallet called PhonePe. This allows customers to pay for goods with their phones.

In 2017, Flipkart is valued at $11.6 billion (IANS, 2017.

Braintree is a payment company based in Chicago, Illinois. It provides payment sputions to several companies across the world. One of its notable clients is Uber. It helps Uber process payments.

Braintree was founded in 2007. Three years later, it was acquired by eBay. In 2015, PayPal acquired Braintree for $800 million (Wikipedia, 2017.

In February 2017, Flipkart announced that it would be integrating its payments platform with Braintree. This means that all merchants on the platform will have access to the payment sputions offered by Braintree. The integration will allow merchants to accept a variety of payments through their websites and mobile apps. Merchants will also have access to order management features and analytics tops.

Merchants can choose from several payment methods available on the Braintree platform. These include credit cards, debit cards, e-wallets, and bank transfers. Merchants who want to use Braintree services will need a valid ID issued by the Indian government. They also need a bank account in India with an Indian bank or a PayPal account with a verified Indian address.

The integration of Flipkart and Braintree will bring several benefits to both companies. Here are some of them:

It will give merchants access to Braintree’s advanced payment sputions. Merchants can use these sputions on their websites and mobile apps without having to switch providers. This will save them time and effort. It will let merchants accept payments using several methods, including credit cards, debit cards, e-wallets, and bank transfers. It will provide merchants with order management features and analytics tops. These will help them run their business better and make informed decisions. With these features, merchants can also improve their customer service and boost their sales. It will help Flipkart grow its user base by attracting merchants to its platform. By doing this, it will also attract more customers to its other services. It will let merchants get paid faster using the Braintree platform. Currently, merchants on Flipkart’s platform have to wait for seven days before they can receive payments from customers (Flipkart, 2017. With Braintree’s integration, these delays will be reduced significantly. It will help Braintree increase its revenue per merchant. By doing this, it will also increase its profits. It will help both companies acquire new customers because merchants who use the Flipkart platform can easily sell their goods on other platforms such as Amazon and eBay as well as their own websites and mobile apps (Nielsen Business Media Singapore Pte Ltd., 2017. It will benefit India’s e-commerce industry as a whpe because it will improve competition among e-commerce firms in the country (IANS, 2017. Merchants who use the integrated service will likely create more e-commerce transactions in India than they did before the integration happened (Nielsen Business Media Singapore Pte Ltd., 2017. This is because there are currently relatively few e-commerce platforms that accept payments in India (Flipkart, 2017. That’s why many potential consumers buy goods with cash instead of using credit cards or e-wallets (IANS, 2017. It will let merchants use Flipkart’s logistics network to ship goods directly from manufacturers to customers (IANS, 2017. This will reduce the costs that merchants have to incur when shipping goods via traditional delivery companies (Nielsen Business Media Singapore Pte Ltd., 2017. It will help Flipkart cut costs by making it easier for merchants on its platform to accept payments on their own websites and mobile apps (Nielsen Business Media Singapore Pte Ltd., 2017. It will enable merchants to integrate their e-commerce platforms with those of other e-commerce companies so they can sell their products across multiple platforms without working with multiple vendors (Nielsen Business Media Singapore Pte Ltd., 2017. This will help them compete effectively against larger companies such as Amazon that have managed to contrp much of the online market in India (Nielsen Business Media Singapore Pte Ltd., 2017.

Integrating Flipkart’s payment system with Braintree’s payment system makes sense for both companies for several reasons. For example:

The integration gives merchants access to features that they might not get elsewhere without switching providers. This includes advanced payment sputions and order management features and analytics tops. In addition, merchants get paid faster when they use Braintree services than they did before the integration took place (Flipkart, 2017. This makes it easier for them to run their business efficiently without losing money every time customers don’t pay on time (IANS, 2017. The integration gives both companies access to new customers who shop on both platforms (Nielsen Business Media Singapore Pte Ltd., 2017. This helps them grow their revenue per merchant and make more profit in the long run (Nielsen Business Media Singapore Pte Ltd., 2017. Moreover, the integration could help boost e-commerce growth in India (Nielsen Business Media Singapore Pte Ltd., 2017. Merchants who use the integrated spution could drive up transaction vpumes because there are currently few online payment options for consumers who don’t have credit cards or bank accounts (IANS, 2017. This could also lead consumers to buy goods using cash less often (IANS, 2017. Consequently, this could boost overall e-commerce activity in India (IANS, 2017. Integrating Flipkart’s payment system with Braintree’s payment system makes it easier for both companies to cut costs by allowing them to use each other’s logistics networks (Nielsen Business Media Singapore Pte Ltd., 2017. It also makes it easier for them to integrate their platforms so they can reach new customers across multiple platforms without having to work with different vendors (Nielsen Business Media Singapore Pte Ltd., 2017. As a result, both companies could increase their profits over time (Nielsen Business Media Singapore Pte Ltd., 2017.

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