Integrate eBay with SproutVideo

Ebay, founded in 1995, is an online auction website. It is a large online marketplace where people can buy and sell new and used products. It connects buyers and sellers from all over the world. It has more than 100 million registered members and it had $11 billion in revenue in 2012. According to their website, they pay more than $1 billion to their sellers each year.

SproutVideo, founded in 2005, is a video hosting website. It offers a variety of digital media services including video hosting, transcoding, live streaming, CDN (content delivery network), multi-platform delivery, mobile video delivery, ad serving and analytics. They allow users to upload and stream videos via standard web browsers or using custom applications. SproutVideo also offers its customers unlimited storage, bandwidth, and transcoding.

Integration of eBay and SproutVideo

• eBay can benefit from integrating with SproutVideo by giving them both traffic and content for a low cost. A lot of people are starting to use Youtube as a main source for entertainment/information especially young kids and teenagers. In our class we just watched a video called "First Kiss" on YouTube which was fun to watch because it was so unexpected. It is interesting to see how many views a video gets once it is uploaded. Once someone creates a video on Youtube, you can be sure that there are thousands of viewers waiting to see it. I think that eBay would benefit from partnering with YouTube because it would generate more traffic to their site while still keeping their original demographic.
• eBay is trying to get into the mobile phone business by selling smartphones directly through their site. They have been selling unlocked phones since last year but now they have added some Android devices to their inventory. They are really going after the younger crowd who are buying their first smartphone. If they add some high definition video recording devices then I think that they will attract even more consumers, especially teenagers who love to record random things on their phones like a first kiss or something creative that they see while they are out at the mall. People could buy the device on eBay then watch the videos that they made right on eBay. The best part about it is that they could do this for free!

Benefits of Integration of eBay and SproutVideo

• Allowing people to upload videos directly onto eBay's website will create some great buzz around the company's name. This feature will attract more customers onto their sites because they will be able to upload anything that they want and it will be available for all of their friends and family to see. If other companies start taking advantage of this feature then everyone will start watching videos on eBay whenever they want to relax or try to forget about their problems for a little while.
• eBay will benefit from integrating with SproutVideo because it will allow them to save money on video hosting services for their own website and mobile apps. Right now they use Youtube as a host for some of their videos but this service costs them a lot because they have to pay per view for every single one of those videos. If they were able to host these videos on their own servers then they wouldn't have to pay so much which gives them more money that they can invest in other projects or products that might make them even more money in the future.

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