Integrate eBay with Facebook Lead Ads

eBay?

eBay Inc. is an American multinational e-commerce company that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. The company was founded by Pierre Omidyar in 1995, and became a notable success story of the dot-com bubble. Today it is one of the world's largest e-commerce companies, with over $21 billion in annual revenue, and operations in about 30 countries.[3] In the first quarter of 2015, eBay had gross merchandise sales of nearly $18 billion, while PayPal generated $6.9 billion in revenue.[2]

Facebook Lead Ads?

Facebook Lead Ads are a new type of Facebook ad that allows you to cplect user contacts directly on Facebook. This is possible once you connect a third-party data source containing contact information to your Facebook page. The cplection of leads directly on Facebook provides an opportunity to get higher quality leads than what you might be able to get from other sources, such as online directories or email databases. Besides getting higher quality leads, you’ll also be able to get more specific contact information, like phone numbers, email addresses, and demographic information.

Integration of eBay and Facebook Lead Ads

Our new integration feature enables advertisers to use eBay’s global inventory to target their Facebook ads at the most relevant audience. Advertisers can now import product data from eBay into Facebook using our new product feed format. This feature will enable them to make better use of their existing ad spend by improving their targeting capabilities with custom audiences, retargeting lists, FBX bidding, and other Facebook custom ad products. Advertisers can leverage existing eBay customer data on their Facebook campaigns to reach a more relevant audience for their products.

Benefits of Integration of eBay and Facebook Lead Ads

For eBay advertisers:

Easily import your product data from eBay into Facebook. In just two simple steps, this new feature enables advertisers to import product data (including name, price, category, and images. from eBay into Facebook. Users will be able to seamlessly import eBay product data into Facebook without needing to manually upload product information. This will save time by eliminating the need to re-enter product details into Facebook. Enable more relevant ads on Facebook by leveraging your existing eBay customer data. Advertisers can leverage their existing eBay customer data within the Facebook platform to reach a more relevant audience for their products. Reach potential customers who have already shown interest in your products by importing your customers’ email addresses into a custom audience in Facebook. Integrate your existing customer base onto your Facebook campaign by creating a lookalike audience based on these imported email addresses. Use existing customer data from your eBay account when bidding on retargeting audiences on Facebook. Advertisers can now optimize performance on retargeting audiences by leveraging existing customer data from their account on eBay. Use the CAC (Cost per Acquisition. from your eBay account to bid on retargeting audiences on Facebook using FBX.

The integration of eBay and Facebook Lead Ads helps marketers achieve higher ROIs through better targeting and performance optimizations, while reducing time and effort required to manage multiple platforms. With access to a huge database of customers, businesses will be able to reach their potential customers more easily through high-quality lead generation and targeted advertising tops.

The process to integrate eBay and Facebook Lead Ads may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.