Drift + pipelinedeals Integrations

Drift is a top which helps to perform timed universal A/B tests. It is very convenient and simple to use. For example, if you want to compare two different landing pages or two different headlines or pictures for a marketing campaign, you can easily create a variation of a page and run a test on it. The test runs for a predetermined period of time and the results are displayed to the user in a graph that shows how many people have clicked each button or link. The user also gets a detailed report that shows what the bounce rate was for each page. In other words, major metrics such as bounce rate, conversion rate, click rate, etc. are given to the user.

Pipelinedeals is a platform for e-commerce companies that allows them to manage their offers and coupons. The main advantages of Pipelinedeals include:

– discounts up to 90%

– discount creation and management tops

– automatic creation and sending of discount codes

– tracking of performance. sales and cost-effectiveness of coupons

– creation and management of customer groups (customers can be divided into groups; it is possible to send out targeted offers and coupons depending on the group members)

– social media integration (Facebook, Twitter, Google+, Pinterest, LinkedIn)

The integration between these two tops is very easy and fast. You don’t need to do anything special – just connect your account. Another interesting thing is that both tops have a free trial version that you can check out before you buy it. https://www.pipelinedeals.com/trial and https://drift.com/pricing. Just pick out one or two products from your store and create a coupon for those products. Remember to choose the “displayed only” option so that no one except those who have downloaded your coupon will see it. Even if you haven’t made your first sale yet, you can display your coupon right now so that when you make your first sale you can track its performance. After you set up your coupon with Drift, you can add it to the Pipelinedeals dashboard and start managing it there. https://dashboard.pipelinedeals.com/coupon_manager/create_new_coupon. You can add rules when your coupon should become active (e.g., only when the order contains at least X articles), add conditions for when your coupon should become inactive (e.g., when the minimum profit is reached), add the expiration date (a time limit when the coupon will become inactive, i.e., when you will stop accepting new orders that use this coupon), and much more. You can also configure which social networks your coupon will appear on and how many times it will appear there per day. Furthermore, you can add multiple coupons and run tests with them to see which one performs better and then promote the better one until you get enough statistics to fully rely on test results.

These two tops definitely complement each other very well because they are good at different things. Drift is good at A/B testing while Pipelinedeals is good at creating coupons. Each top has its own interface that is convenient for its specific task. This integration enables us to carry out A/B tests without leaving the Pipelinedeals platform where we can create coupons and see their performance before we try to promote them on other channels such as Facebook ads or email newsletters. Another advantage of this integration is that we can set rules for our coupons so they will not be displayed on certain devices or on certain days of the week. Moreover, we can track where our coupons are displayed on Facebook, how many times they were shown, what was the click rate on them, was the placement right or not, etc. Since we have a lot of data at our disposal, we will know how efficient our advertising campaign was even before we launch it!

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