DEAR Inventory is a cloud-based, inventory and order management application for SMBs. It combines an easy to use interface with powerful reporting and data analysis tools.
Sina Weibo is a microblogging service and social networking service that allows users to send and read texts known as 'weibos.' It is called the Chinese version of Twitter.
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Triggered when customers are created or updated.
New Followers List
New Post on Home Timeline
Create Sales Invoice
Create a new sale.
Create Sales order.
Creates a sales quote.
It is an inventory management system, which is made by the enterprise named as D. E. A. R in China. The purpose of this inventory management system is to make it more convenient for the customer to buy a product. There are two ways for the customer to buy a product, one way is to go to the store and the other way is to order a product online from the website of DEAR Inventory.
Sina Weibo is a Chinese microblogging platform. It was established on August 23, 2009. The employees who run this company are called as "weibos". As of February 2013, Sina Weibo has 240 million registered users and 100 million active users.The company's headquarters are in Beijing; it has offices in Shanghai and Hong Kong. Its service also available to users in Taiwan, Malaysia, Indonesia, and Vietnam.
Many people in China use Sina Weibo everyday. Many celebrities post their works on the website to promote themselves and get more fans. As of February 2013, there are more than 100 million active users in China. In addition, some celebrities use the platform for entertainment purposes instead of promotion. They like to talk about current events and share funny photos with their fans.
Some celebrities use Sina Weibo to demonstrate their talent. Many artists post their new song or video on the website and share their work with their fans. Actually, many people are interested in knowing what kind of music or video they make. Therefore, many people fplow the accounts of those celebrities, so that they can read the information about new songs or videos posted by them.
Furthermore, some celebrities use Sina Weibo to interact with their fans. Some stars send private messages to their fans and answer questions about their work or life. Some stars also host live webcasts on the website to communicate directly with fans. For example, a famous actor named Huang Xiaoming communicates with his fans through Sina Weibo on a regular basis. In addition, some celebrities have special accounts on Sina Weibo, which are dedicated for their fans. For example, Li Yifeng's account is called as "Yifeng's Fans Club". He often posts pictures on his fan club account to show fans what he is doing in daily life. Huang Xiaoming has a similar fan club account for his fans. Another example includes Zhang Jie, which often communicates with his fans through his fan club account.
Besides stars from China, there are also many foreign artists who have Sina Weibo accounts and communicate with their fans through these accounts. For example, there are American singers such as Justin Bieber, Britney Spears, and Lady Gaga. They communicate with their fans through these accounts and share latest news about themselves. These celebrities are popular in Chinese society because they can communicate with their fans directly through these accounts. Furthermore, there are many foreign celebrity accounts which are related to entertainment industries such as movies and television series. For example, there are Japanese actors Tomoya Nagaseand Yuko Takeuchi, American actors Leonardo DiCaprioand Bruce Willis, and Korean actress Song Hye-kyo. All these actors use Sina Weibo for different reasons. For example, Japanese actor Tomoya Nagase demonstrates his acting talent by posting videos and acting live on the website.In addition, the foreign actor Leonardo DiCaprio shares his new movie trailer on the website. As a result, many people around the world have access to watch his new movie trailer because these trailers are posted on Sina Weibo first before they are released in theaters in China. Furthermore, some foreign actors use Sina Weibo for commercial purposes only. For example, Korean actress Song Hye-kyo uses her Sina Weibo account to advertise her new movie Dragon Blade. By sponsoring her film project, she can gain more popularity in China. Actually, this kind of advertising strategy is common on Sina Weibo because many companies sponsor famous celebrities' projects and broadcast them on Sina Weibo first so that they can advertise their products more effectively.
DEAR Inventory provides a good opportunity for brands to advertise products through Sina Weibo because it is very likely that people will buy products advertised on this website because they trust famous celebrities' opinions and comments about products. Through this integration, consumers will be interested in buying products such as books, toys, electronics and so on because they can communicate directly with stars and learn about these products through personal communication between consumers and celebrities. In addition, many consumers can learn about new products from famous stars' advertisement on Sina Weibo because they can easily buy all kinds of products from famous stars' advertisement on the website. Thus, this integration will help DEAR Inventory to expand its business by providing a good platform for consumers to find out about its products easily and quickly. In addition, this integration also helps Sina Weibo to increase its revenue because it charges fees for advertisements posted on its website. Therefore, it is beneficial for both companies if they integrate each other's business services together. Moreover, this integration will help famous stars to promote their work more effectively because they can communicate with their fans directly through this integration. In conclusion, it will be beneficial for both companies if they integrate each other's business services together.
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