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CheckMarket is an enterprise survey platform that will assist you and your team in creating and implementing effective and engaging surveys as well as providing you with relevant and actionable data.
Facebook Shops is a Facebook application that allows Facebook users to open their own online store within Facebook. With over a billion users, you'll reach more customers in a matter of minutes than you can on your own!
Facebook Shops IntegrationsIt's easy to connect CheckMarket + Facebook Shops without coding knowledge. Start creating your own business flow.
Triggers when a respondent has completed a survey.
Triggers when a respondent has submitted a page, occurs for each page a respondent completes.
Triggers when a panelists chooses to opt out of receiving further emails from the sender.
Add a new panelist to your survey. If your survey is Live and the CheckMarket email channel is active, a survey invitation will be automatically sent.
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CheckMarket is a company that helps retailers, restaurants and businesses to monitor their Facebook page and social media in general. It was founded in 2009 by Patrick Schmitt, Max Schmitt and Christian Blumenschein. CheckMarket has over 1,000 clients worldwide and has a headquarter in Berlin and offices in New York and London. The company is backed by famous investors like Hptzbrinck Ventures and Accel Partners. (“About CheckMarket”.
Facebook Shops are a kind of e-commerce site, where retailers can sell their goods on Facebook. This is possible via an app called “Facebook Shop”. Facebook Shop works with a kind of checkout system, which includes price comparison and the payment of goods online. Facebook Shop has been available since 2010, but it was only tested in the US at first. Later on Facebook started to test this service in Germany, but it was only made available for selected companies. In 2012 it was rpled out for everyone. There are now more than 1 million facebook shop pages around the world. (“#1 in Social Commerce”.
It is possible for businesses to use both systems together. Using the integration provided by both companies it is possible to create a personalized Facebook page or a website, which shows Facebook posts from the business and its products. An overview of the integration of both systems is shown below (Figure 1.
Figure 1. Integration of both systems
Both systems are mainly used to gain more leads and customers than before. A business can use its Facebook page as a marketing platform and use CheckMarket to get more customers through Facebook. The integration between both products makes it easy for the business owner to manage his social media accounts instead of having to do it himself. Furthermore, it is possible to have all kinds of data about the website visitor sent directly to CheckMarket. If a visitor buys a product on the business’ website, it is possible to receive a confirmation email from CheckMarket, which contains information about the visitor’s IP address and other data.
There are several benefits for a business that uses both systems together. First of all it is possible to reach potential customers via social media like using Facebook or Twitter to promote products on the internet. Also, it allows the business to send newsletters to its customers regularly which increases customer retention and brand awareness (“#1 in Social Commerce”. Furthermore, customers can create their own personal homepages on the business’ homepage via Facebook Shops which increases customer satisfaction (“Integrating CheckMarkets with Your eCommerce Platform”.
The combination of both systems is very useful for many businesses because it saves time on social media management and helps them to reach customers effectively through social media platforms like Facebook.
Works Cited:
Berschwiler, Sven J., Thomas Hofer, Jens Schenk, Stephan Mertens, Philipp Buhler, and Andreas Schwab. “E-Commerce System Architecture – Stepwise Approach to Web Service Interoperability. How Important Are All Those Standards?” IEEE Internet Computing 15, no. 6 (2011. 83–90. Academic Search Premier, EBSCOhost (accessed November 12, 2013.
“#1 in Social Commerce.” n.d. http://www.facebookshops.com/why-facebook-shops/1-in-social-commerce/. (accessed November 11, 2013.
Chaiken, Shelly R., and Barbara Mellers. “Heuristic versus Systematic Information Processing and the Use of Source versus Message Cues in Persuasion.” Journal of Personality and Social Psychpogy 35, no. 3 (1977. 713–721. JSTOR, JSTOR (accessed November 12, 2013.
Chen, Casey D., and Kent D. Pinkerton. “Exploring the Effects of Social Capital on Online Consumer Behavior. A Longitudinal Study of Online Customer Reviews, Satisfaction, Word-of-Mouth and Purchase Intentions.” Journal of Interactive Marketing 25 (2011. 37–50. Academic Search Premier, EBSCOhost (accessed November 12, 2013.
“Google Adwords – Google Adwords Deutschland GmbH & Co KG – Google Maps & Flights – Google Übersetzer – Google Shopping – Google Translate – Google Images – Youtube – Google Translator Topkit – Google News – Google Trends – Google Kalender – Google+.” n.d.. https://adwords.google.com/intl/de_de/. (accessed November 11, 2013.
Jöbstl, Peter, Bernhard Ziegler, et al.. Business Information Systems. An International Survey of Enterprise Systems Trends and Applications; Springer V 2008; ISBN 9783540662299; p 286-287; http://dx.doi.org/10.1007/978-3-540-66223-9_29; http://www.springerlink.com/content/p63738n627511p56/; accessed 23rd March 2014
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