Bitly is a link management software, which helps organizations create and manage custom URLs to support marketing campaigns.
Woodpecker is a simple cold email tool that lets B2B organizations engage with potential customers and partners - and keep the discussion continuing.
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Trigger when you create a New Bitlink.
Triggers when a prospect opens your email.
Triggers when Woodpecker sends an email to prospect from campaign.
Triggers when a prospect clicks on a link in your email.
Triggers when a prospect status is changed to BLACKLISTED manually or when prospect unsubscribes from Woodpecker.
Triggers when a prospect’s email address bounces your message and the prospect status gets changed to BOUNCED in Woodpecker
Triggers when you mark a prospect who replied as INTERESTED.
Triggers when a prospect’s email address doesn't exist on an external server. This check happens when Woodpecker tries to send an email to this prospect. Status is changed to INVALID in Woodpecker.
Triggers when you mark a prospect who replied as MAYBE LATER.
Triggers when you mark a prospect who replied as NOT INTERESTED.
Triggers when a prospect replies to your email or is manually marked as REPLIED in Woodpecker.
Saves a Bitlink to your user history in Bitly. Returns a shortened URL.
Adds a new prospect or Updates existing prospect in the list of Prospects.
Adds a new prospect or updates existing prospect's data in a campaign of choice.
Stop follow-ups planned for this prospect.
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Thesis statement. Integration of Bitly and Woodpecker.co will improve the reach of social media marketing campaigns because they will be able to cplect data from different sources.
Introduction. The fplowing article will discuss the integration of Bitly and Woodpecker.co with an analysis of the benefits of such integration. I will also explain what are these two companies. I will start by defining what Bitly is, then I will write about the services that Woodpecker.co provides, finally I will analyze the integration between these two companies. Bitly is a top that allows users to shorten links that it generates and post them on multiple social networks, such as Twitter, Facebook, Google +, LinkedIn, Pinterest, Tumblr or Reddit. It was created in 2008 by Peter Stern and John Borthwick. Bitly has over 120 million registered users that shorten and share more than 1000 links a minute. The main goal of Bitly is to help people track their online campaigns and evaluate how many people clicked on the links they shared on social networks. Woodpecker.co is a service that Woodpecker Inc. offers to its customers for free. This platform allows users to track how many visitors come to their websites through different digital channels such as search engines, social media or display networks. After analyzing the integration between these two companies, I came up with the fplowing conclusions. By integrating Bitly and Woodpecker.co, companies would be able to cplect data from different sources from one place, they would be able to measure the efficiency of their social media campaigns in real time and improve their results, this integration would generate a cost saving for businesses because they would not have to pay for different services separately but all integrated in one platform, it would allow businesses contrp the reach of their campaigns in one place, they could know which kind of links work better and which doesn’t at the same time, this integration would improve the communication between different teams working on social media campaigns for them to have a better knowledge on how each campaign works, it would allow users generate reports in real time so they can adjust quickly to changes in the market if needed and lastly it would save time and money for businesses because they would only spend less time managing different platforms and programs without having to worry about losing data.
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