Integrate Amazon SQS with Facebook Lead Ads

Amazon Simple Queue Service (SQS. is a reliable, highly scalable hosted queueing service. It allows developers to move data between distributed application components and microservices using a simple API. A queue that is created in Amazon SQS acts as a buffer for messages – similar to the role a physical queue plays in an organization.

Facebook Lead Ads are a cost-per-click (CPC. solution for businesses looking to promote their products and services to Facebook users. Facebook Lead Ads enable businesses to collect contact information from customers, giving businesses a way to build their email lists, grow their social media audiences, and convert more leads into sales. They generate leads by tracking user behavior on your website or app, then serving relevant ads that drive people to a Lead Ad landing page. If they've used your business's app or visited your website in the past 30 days, you'll be able to reach them with a relevant ad.

Integration of Amazon SQS and Facebook Lead Ads

Amazon Simple Queue Service can be integrated with Facebook Lead Ads in two ways. 1. send a message to the lead generated via a click through Facebook Lead Ad; 2. store the lead information in Amazon SQS and deliver it via Facebook Lead Ads.

• Send a message to the lead generated via a click through Facebook Lead Ad.

The diagram below illustrates how Amazon SQS and Facebook Lead Ads can be integrated.

Amazon SQS is configured as follows:

Create a new queue named "Facebook_Lead_Ads" on the Amazon SQS console.

Add a rule named "Facebook_Lead_Ad" in the newly created queue "Facebook_Lead_Ads". The rule should be as follows. if message contains <lead>

The <lead> defined in the above rule will be used as follows. The attribute name of the custom JSON field in the conversion pixel that is called when a user clicks on an ad. For example, let's say you have added a custom JSON field named "lead" in your conversion pixel; then the value of this attribute will be extracted from the message for further processing. The body of the postback URL of the Facebook Lead Ad. For example, let's say you want to send an email to the user who has clicked on the ad and have included an email address in the postback URL; then the value of this attribute will be extracted from the message for further processing. The payload of the http request that is sent via an http request or Webhook integration. For example, let's say you have set up an https endpoint in your application that will be called after a user clicks on an ad; then the value of this attribute will be extracted from the message for further processing. It can also be used as a filter for email notifications, SMS notifications or to trigger webhook calls that will notify your other systems about the activity/action that has occurred in your application.

• Store the lead information in Amazon SQS and deliver it via Facebook Lead Ads.

A user clicks on an ad and is redirected to your website where he/she provides some basic contact information, such as name, email address, phone number, etc. This information is stored in Amazon SQS and delivered via Facebook Lead Ads. The redirection process happens as follows:

Facebook Lead Ads receives the following information:

URL of a landing page where users will be redirected after clicking on an ad (this could be either a dedicated landing page or your website. This URL must include postback parameters that will be used to deliver lead information later on.

Attribute names of custom JSON fields that will be returned by the landing page after successful submission of contact information. For example, you have added two custom JSON fields called "firstName" and "lastName" in your landing page form; then these attribute names must be returned by the landing page after successful submission of contact information. Likewise, if you have added custom JSON fields called "email" and "phone", then these attribute names must be returned by the landing page after successful submission of contact information.

Optional. so-called "data tags" which can help you segment lead based on several criteria (e.g., product category, purchase history, etc.. You can use these data tags in conjunction with attributes of custom JSON fields; for example, you can create segments based on first name, last name or email address.

Once users have filled out the required fields and submit their contact information, they are redirected back to one or more Facebook Lead Ad campaigns targeting criteria identical to those used with custom audiences. The following screenshot shows an example of how users are redirected back to Facebook once they submit their contact information on our landing page:

The redirection process happens as follows. 1. Facebook Lead Ads receives all information it needs to deliver leads; 2. it sends a POST request via an HTTP endpoint (a Webhook integration. or http request (an http request); 3. this request triggers an event in Amazon SQS; 4. this event is captured by one of the rules defined previously; 5. Amazon SQS delivers the message to an http endpoint (an http request), which we have set up previously to receive this information; 6. our backend server receives this information and stores it in our database for further processing.

Integration of Amazon SQS and Facebook Lead Ads enables businesses to collect contact information and convert more leads into sales using simple APIs or easily-configured rules.

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