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Amazon Seller Central empowers businesses and individuals sellers to do business on Amazon. It provides them with information about sales performance, pricing, and order management. Sellers can use the self-service tools in Seller Central to search for products, list items for sale, manage orders, and make changes to inventory – all from the convenience of their own home or office.
Twilio is the communciton platform that millions of developers trust to build seamless communications experiences with phone calls, text messages, video calls, and more.Twilio Integrations
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Triggers when a new order is created.
Triggers once a call is completed on your Twilio number.
Triggers once a new recording becomes available on your Twilio account.
Triggers the moment an SMS is sent to your Twilio Number.
Call a number or numbers and say your predefined message.
Send a SMS to a number or numbers.
Amazon is an American electronic commerce company that was founded in 1994 by Jeff Bezos. It is the largest online retailer in the world and a Fortune 500 company. Amazon has also created a platform called Amazon Seller Central, which is a marketplace used by third-party sellers to sell their products on the Amazon platform. Amazon Seller Central is one of the most popular ecommerce platforms today but it lacks some of the basic features and functionalities that are expected from a typical ecommerce platform such as listing management, inventory management and order management. This leads sellers to look for integration with other platforms such as Twilio.
Twilio is a cloud communications company, which provides communication services for web, desktop and mobile applications. Twilio enables businesses to build, deploy and manage modern communications applications using voice, SMS and other messaging technologies available on the market. The company was founded in 2008 and is headquartered in San Francisco, California. Today, Twilio is considered as one of the most successful startups in San Francisco.
There are two components of integration of Amazon Seller Central and Twilio, Cloud Translation and NLP (Natural Language Processing.
Cloud Translation:Amazon Seller Central’s inventory management system lacks the features required by most ecommerce platforms. Its workflow is extremely complex for new users. However, Amazon has made it possible for its users to integrate Amazon Seller Central with another platform such as Twilio to ease up the process of managing inventory and orders. Twilio can help merchants integrate their Amazon Seller Central accounts with their Twilio accounts through their APIs. The Application Program Interface (API. is a set of functions used by software programs to interact with each other. Twilio offers SMS, Voice and Video capabilities to its users through its API. In addition to this, Twilio also offers inbound call capability through its API which allows users to monitor their phone calls on “Twilio Console”.
Twilio has built a platform that allows developers to integrate its platform with any platform just by writing a few lines of code using TwiML (Twilio Markup Language. TwiML can be used to access the functionality provided by Twilio API and create respective response messages and interact with devices such as phones or tablets using the above mentioned three methods.
NLP:Amazon Seller Central does not have any NLP capabilities built into it like many other ecommerce platforms available on the market today. However, it allows its users to integrate its platform with other platforms like Twilio through its SMS capability. Text messaging has become more popular among customers than calling or emailing. According to a survey conducted in 2013 by Deloitte, 74% of customers prefer texting over emailing or calling when they had specific questions or complaints about a product or service they purchased.Due to this reason, it is important for an ecommerce platform to integrate with NLP capabilities so that it could provide necessary information about products or services to its customers who communicate via text messaging.
Once both platforms are integrated together, sellers will be able to offer better customer service to their customers through various channels such as chatbots, text messaging, calls etc. They will also be able to track their customers’ behavior regarding their purchase history as well as their purchase history on any other ecommerce platform such as eBay or Etsy. Another advantage of integrating these two platforms together is that it will allow sellers to use all functionalities provided by Twilio such as sending automated SMS notifications or calls informing customers about order status or shipping delays and cancelation of orders. It will also allow them to switch from manual order processing to automatic order processing. This integration will benefit both parties because it will reduce costs for Amazon sellers and increase seller satisfaction while allowing them to focus more on product development rather than managing their inventories and orders manually through Amazon Seller Central’s interface. It will also help Amazon itself since it will increase sales volume for Amazon by enabling their sellers to concentrate more on product development rather than inventory management and order processing on Amazon Sellers Central .
The process to integrate Amazon Seller Central and Twilio may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick solution to help you automate your workflows. Click on the button below to begin.