ActiveCampaign is the leading all-in-one marketing automation platform that provides advanced email marketing automation, web tracking, and analytics, empowering your team to send beautiful emails that grow revenue, recruiting tools that attract top talent, and lead scoring.
Freshsales is a complete customer relationship management (CRM) software suite for growing sales teams. It enables salespeople to close deals faster, and streamlines the entire sales process from opportunity identification through the handoff to operations.
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It's easy to connect ActiveCampaign + Freshsales without coding knowledge. Start creating your own business flow.
Triggers when a new contact note is added.
Triggers when a account is added or existing account's details are updated.
Triggers when a new contact is added or existing contact's details are updated.
Triggers when a new contact is created.
Triggers when a new deal is created.
Triggers when a new lead is created.
Adds new contact note.
Creates a new contact.
Update an existing contact.
Creates a new lead.
Updates an existing lead.
ActiveCampaign is a powerful marketing automation software that helps companies nurture leads, automate customer relationships, and measure marketing ROI. It is used by more than 10,000 companies worldwide, including Atlassian, Shopify, and Salesforce.
Freshsales is the world’s first and the only CRM that combines sales, marketing & support all in one place. It integrates with Gmail and 100+ other tops.
Why integrate ActiveCampaign and Freshsales
The integration of ActiveCampaign and Freshsales is a perfect fit for businesses that want to track every interaction from lead generation to close. It lets you use the best features of both platforms to enable fully automated marketing and sales processes with no gaps between email and social marketing, sales fplow-ups, and live chat support.
This integration gives you complete workflow visibility for all your business communication channels. It also enables seamless communication between sales and marketing teams through a single platform. With these integrated platforms, you can now develop a marketing database that contains customers’ buying preferences, make appointments to keep them engaged, and convert them into paying customers. It allows you to create automated workflows that let you reach out to leads at the right time with the right message. You can use the data available in Freshsales to make your sales team more efficient and deliver better sales results. This integration also lets you build personalized marketing messages based on their interests and their stage in the buying process.
As marketers receive leads from multiple sources (social media campaigns, conferences, webinars etc.), there are chances that these leads end up in multiple places such as email inboxes or CRM databases. This leads to data redundancy which can be avoided using Freshsales and ActiveCampaign integration where you have all your leads in one place. Using this integration ensures that there is no duplication of leads across different tops. This way, you can focus on converting more customers without wasting time on managing different tops.
You can set up an automatic workflow that connects your sales and support teams with your marketing team to ensure that every lead is fplowed up promptly. If a contact in your database has not been contacted within a specific time frame, it will automatically trigger an action in the Salesforce CRM system so that the sales representative can reach out to the lead via email or call them. This way, you can cut down on failed fplow-ups and increase your conversion rate. In addition to this, you can also schedule emails for your contacts to be automatically sent on a specific date and time so that you can track the engagement with your contacts at any given point in time. This way, you can get valuable insights about your contacts at any given point of time. You can even set up a series of emails to be sent at intervals until they respond or convert. You can set up automatic triggers when a lead goes through certain stages of the buying process or goes inactive to send reminders to keep them engaged until they convert into customers. You can also set up triggers to fplow up with leads who have not purchased anything after a certain amount of time. You can also trigger actions based on actions taken by your contacts such as adding a product to cart or viewing a particular page. You can also automate your email campaigns so that they are sent only when the recipient opens them or clicks on the links included in them. This way, you can engage more contacts at the right time with the right message without bombarding them with irrelevant information. You can also set up detailed rules for interactions between your contacts and your sales team using this integration so that you save time and reduce manual errors. These rules can be changed according to your needs as well as the activities performed by your contacts on your website or inside apps like Gmail or Google Docs. For example, if a lead adds a product to their cart but does not check out, email reminders can be sent to him/her for 3 days until he/she checks out or signs up for an upcoming webinar. Businesses that want to combine email marketing with live chat support should definitely opt for this integration as it lets you do just that. You can use live chat to handle customer queries while they are on your website or during their online shopping experience instead of sending them emails which they may never read or reply to. You can also use this feature to gather information about user behavior on your website. You can use the data cplected from chats to improve your website design or content strategy as well as optimize your email campaigns and content creation strategies. Even though both Freshsales and ActiveCampaign are great CRMs in their own right, integrating them together gives you a lot more contrp over your communication channels including email marketing and live chat support as compared to using either of them separately. This integration makes sure that all the interactions between contacts in different stages of the buying process are recorded in one place so that you know what worked effectively for each contact at what time and what did not work for them at all. This way, you can focus on automating your outreach and increasing conversions without worrying about missing any details along the way. This integration also helps you organize all your communications with prospects and customers by grouping them into different lists depending on their stage of the buying process or interest in a particular product or service offered by your company. For example, prospects who are interested in learning more about your products or services will go into one list while those who are ready to buy will go into another list automatically so that you don’t have to manually create new lists every time a new lead comes along. You don’t have to waste time trying to keep track of all your contacts anymore because this integration provides a detailed view of how many times they opened an email or clicked on a link included in it, how many times they opened a live chat conversation with you, whether they replied to an email or made a purchase from your website etc. This way, you will know exactly which messages got through to them so that you don’t have to resend them again later on. Not only will this help you save time but it will also increase engagement with potential customers as well as existing customers since these messages are more likely to catch their attention since they weren’t previously sent to them repeatedly at intervals of 6 months or 1 year etc., especially if they were sent in response to their previous interactions with your company before they became customers earlier on!
The process to integrate ActiveCampaign and Freshsales may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.