Points to Remember Before You Hire the Right Talent - Appy Pie

6 Points to Remember Before You Hire the Right Talent in 2021

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on April 11th, 2024 6:04 am

Low unemployment paired with increased awareness amongst candidates about the employer brand has made hiring a tough job for recruiters. The companies need to up their game to hire the best and most qualified candidates before they are hired by other companies.

In a candidate driven job market, candidates are being selective about the companies they would want to work for. This has caused a major shift in the recruiting paradigm and in the hiring trends. To hire the best talent, the companies need to follow these trends.

In terms of recruitment trends, 2021 will bring a fresh set of recruiting trends that will significantly impact your recruiting process. You need to start implementing these trends ASAP to ensure that your business gains an edge over other businesses.

What are the Current Challenges in the Recruitment Industry?

  1. Talent Shortage
  2. Candidate Driven Recruitment Market
  3. Negative employer branding

1. Talent Shortage

Talent Shortage is one of the biggest challenges plaguing the recruitment industry. Finding top quality talent will remain the key recruitment goal but a very difficult task.

2. Candidate Driven Recruitment Market

Nowadays, candidates have far more power during the job search and are changing jobs more than ever before. Candidate experience during all the hiring stages will become quite a significant factor that can make or break your recruiting goals in the year 2021.

3. Negative employer branding

Negative employer branding

In the competitive hiring environment, a negative employer branding can sabotage your hiring efforts and make it all the more difficult for you to hire talented candidates. These days, candidates check the reviews for the potential employers and these reviews can hinder in the recruitment process.

1. Recruitment Marketing

Recruitment marketing strategy is based on the implementation of marketing tactics in recruiting. Recruitment marketing is the process of nurturing and attracting talented individuals to your organization using marketing methods and tactics.

The main goal of this process is to follow the latest trends in the market and offer solutions to the companies that best overcome these new challenges. Companies that first adopt these new recruiting best practices will be more likely to attract talent. This is why Recruitment Marketing will be among the top recruitment trends 2021.

2. Practice Diversity

You should practice diversity while recruiting candidates. Diversity in terms of gender and ethnicity will be crucial for organizations in the year 2021. Companies need to provide the same opportunities to everyone including candidates with disabilities and veterans.

The main reasons companies focus on diversity include: to better represent customers, to improve company performance and to improve culture.

3. Using Latest Technologies for Recruitment

As technology evolves, companies are moving their talent search methods from a traditional to a more modern and unconventional one. This enables recruiters to be more systematic about how they spend their time interacting with candidates.

Some of these technologies include HRMS (Human Resource Management System), Applicant Tracking System (ATS) and an integration of both of them.

4. Employee Referrals

Employee Referrals

Employee referral programs are definitely one of the most productive ways of hiring talent and filling open positions. This tactic is cost effective and enables companies to hire in the shortest amount of time.

Many research has proven that referred employees take shortest to hire and onboard, and require way less money.

5. Social Recruiting

Social recruiting is using social media channels for recruiting. The term refers to different ways of using social media networks (such as Facebook, Twitter, LinkedIn etc.) and websites (blogs, forums, job boards and websites like Glassdoor, RemoteSalt for example) to find, attract and hire talent.

You can use social media networks to proactively search for potential candidates, build a relationship with them and encourage them to apply for your vacant job positions.

6. Use of artificial intelligence (AI) and automation

Use of AI and Automation

Artificial Intelligence, like everything else, is also heavily influencing the interviewing and assessment of candidates, not only resulting in better recruitment automation but also streamlining the hiring process and making it error-free. However there are certain areas that can never be replaced by AI, at least not in the foreseeable future.

Artificial Intelligence is likely to replace various skills including building relationship with candidates, seeing candidate potential beyond credentials, judging “culture add” or “culture fit” and many more.


  • Human Resource Management System
  • Human Resource Management System or Human Resource Information System (HRIS), is a human resource software that is designed to handle all the HR tasks in a systematic and easy way. This advanced software combines a number of systems and processes to ensure smooth management of human resources, business processes, and data.

  • Applicant Tracking System
  • A software application, Applicant Tracking System is a smart solution that allows businesses to electronically handle their recruitment needs, making the recruitment process easier and sophisticated.

  • Artificial Intelligence
  • Artificial Intelligence is the simulation of human intelligence processes by highly advanced machines, especially computer systems.

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Abhinav Girdhar

Founder and CEO of Appy Pie