Constant Contact vs Mailchimp

Mailchimp vs. Constant Contact – A Complete Comparison

Abhinav Girdhar
By Abhinav Girdhar | February 9, 2023 9:43 am

An email marketing is critical to any company’s successful marketing strategy. The tool can help you build email lists and send engaging campaigns to guide contacts down your marketing funnel and towards being a long-term customer. Mailchimp and Constant Contact are two of the most popular email marketing platforms in the market.


Mailchimp and Constant Contact are well-renowned marketing automation platforms in the industry. Both platforms offer easy navigation and clear sections, making them ideal for beginners or people who don’t want to spend too long learning how to use an extra backend. Both solutions offer a decent number of templates to get you started. There are fewer of them with Mailchimp but Mailchimp’s are sorted in categories like ecommerce, events, holidays, newsletters or notifications.

What is Mailchimp?

Mailchimp started as a bootstrapped side project in 2001. The platform has now evolved to service 11 million active customers and a massive total audience of 4 billion users. Mailchimp is one of the best known email marketing platforms on the market. In the past couple of years, Mailchimp has also expanded to a full marketing platform offering landing pages, automation, social media scheduling and much more.

What is Constant Contact?

Founded in 1995, Constant Contact is a popular marketing tool designed to help small businesses craft effective marketing strategies. With more than 600,000 customers, Constant Contact helps its users create branded email marketing campaigns, websites, online stores, and more. The platform can help you create email campaigns easily with hundreds of branded templates that help you stay connected to your audience and drive sales faster.

A Feature Comparison of Mailchimp vs. Constant Contact

Here is a comparison between the features of Mailchimp and Constant Contact:

  1. List Management
  2. Although Mailchimp is simple to use, it isn’t always straightforward to keep your lists organized. Users usually have one master list and use segments to determine which campaigns to send to a contact. There’s also the difference between segments and tags to keep in mind: segments can be ready-made, custom or automated based on certain criteria, while tags are labels for contacts.

    With Constant Contact, organizing contacts tends to be cleaner and more intuitive. You can organize audience using lists, segments, and tags. The software sports some simple list segmentation features that favor user-friendliness. The service lets you organize your contacts using contact tags and behavioral data to create more targeted segments.

  3. Templates and Design
  4. Customers praise Constant Contact’s easy-to-use templates and design features. It’s especially easy to drag and drop blocks from integrated tools like Eventbrite, Shopify, MINDBODY, or Contact Contact’s survey tool. The platform offers a lot of ready-made templates and designs for you to choose from.

    Mailchimp also has user-friendly design features, as well as a range of templates for you to browse. Mailchimp’s templates tend to be a bit more polished than Constant Contact’s. They also offer great block-based templates for you to drag your own content in to keep things on-brand.

  5. Reporting and Analytics
  6. Constant Contact gives you all the key insights you need including sends, bounces, open rates and click rates on one simple graph. With Mailchimp, it’s easy to see open rates, click rates and even an industry average open rates all in one chart. However, unlike Constant Contact, you can’t hide certain metrics on Mailchimp reports.

  7. Pricing
  8. Constant Contact doesn’t offer any free plans, but you can try a 60-day free trial. The platform offers two paid plans, Email ($20) and Email Plus ($45). The pricing changes based on your email list size.

    Mailchimp has four different plans: Free, Essentials, Standard, and Premium:

    • Free up to 500 contacts
    • Essentials for $13
    • Standard for $20
    • Premium for $350

  9. Automation
  10. Constant Contact offers three single-step automations (welcome, birthday, and anniversary) as well as multi-step automations when a customer opens an email, clicks a link, or joins a list. The automations are simple and easy to set up, but they're also limited and only available with the Plus plan.

Top Mailchimp Integrations

Top Constant Contact Integrations

  • Create workflow automation between Constant Contact and Microsoft Teams, so when a new team is created in Microsoft Teams, a new contact will be created in Constant Contact
  • Integrate Constant Contact with Evernote Business, so whenever a new notebook is created in Evernote Business, a new contact will be created in Constant Contact
  • Connect Constant Contact and SugarCRM, so a new contact will be created Constant Contact when there is a new lead in SugarCRM
  • Integrate Constant Contact and, so when a new contact is created in Constant Contact, a new SMS message will be sent through Taqnyat SMS

Top Mailchimp and Constant Contact Integrations

  • A subscriber will be added to a tag in MailChimp when a new contact is created in Constant Contact
  • A new contact will be created in Constant Contact when there is a new subscriber in MailChimp
  • A subscriber will be added to a segment in MailChimp when a new contact is created in Constant Contact
  • A contact will be updated in Constant Contact when a subscriber is updated in MailChimp


Now that you’ve learnt about both platforms, you can integrate the platforms with various third party APIs to fulfil your requirements. Appy Pie Connect is a popular workflow automation software that helps you create app connectors in a few steps. The third party API integration platform can be critical in completing objectives that aren’t achievable with the two platforms as is.

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Abhinav Girdhar

Founder and CEO of Appy Pie