How to Use Pinterest For Blogging and Multiply Your Blog Traffic

Garima Singh
By Garima Singh | February 1, 2024 9:51 am

Welcome to the exciting world of blogging! Whether you're looking to start a blog, create a website, or delve into the realms of making money blogging, you've made a wise choice. In today's digital age, there's a plethora of platforms to amplify your blog's reach and profitability. One such powerhouse is Pinterest. It's not just a haven for DIY enthusiasts and recipe hunters; Pinterest can be your golden ticket to make money from Pinterest while skyrocketing your blog traffic. So, buckle up and get ready to explore how this visual wonderland can transform your blogging journey.

But First, Get Familiar With Pinterest Lingo

Term Definition
Pin An image or video that users upload or save on Pinterest
Board A collection of Pins centered around a common theme
Rich Pin Pins with extra information, like articles or products
Promoted Pin Paid advertisements in the form of Pins
Repin Reposting someone else's Pin to your board
Impressions The number of times a Pin is displayed
Engagement Interactions with a Pin (clicks, saves, shares)
Analytics Tools to measure a Pin's performance

How to use Pinterest for Blogging

  1. Set up a Pinterest Business Account
  2. Start by converting your personal Pinterest account into a Business Account or create a new one. This gives you access to Pinterest Analytics and other business-specific features.
  3. Optimize your Pinterest business profile
  4. Ensure your profile clearly reflects your blog’s niche. Use a recognizable profile picture, preferably your blog’s logo, and a compelling bio with relevant keywords.
  5. Create boards that are aligned with your blog
  6. Organize your content into themed boards. For a fashion blog, you might have boards like "Summer Outfits" or "Accessory Trends".
  7. Create Pins from your blog posts
  8. Turn your blog posts into attractive Pins. Use high-quality images and include your blog post title in the Pin’s text overlay.
  9. Optimize your Pins
  10. Use keywords in your Pin titles and descriptions to improve their discoverability. Also, add links back to your blog posts.
  11. Take advantage of Pinterest business features
  12. Explore features like Rich Pins, which provide more context about an article or product directly on the Pin.
  13. Proactively drive traffic to your Pins
  14. Promote your Pins by engaging with the community, joining group boards, and even considering paid promotions.
  15. Measure performance and optimize
  16. Regularly check your Pinterest Analytics to see what works. Use these insights to refine your strategy and content.
pinterest blogging

How Use Pinterest for Blogging FAQs

Q: How do I grow blog traffic on Pinterest?

  1. Do Your Research: Understand what your audience is looking for and tailor your Pins to meet those needs.
  2. Add Intrigue: Create visually appealing Pins that encourage viewers to click through to your blog.
  3. Leverage Rich Pins: Use Rich Pins to provide extra information and attract a more engaged audience.
  4. Be Consistent: Regularly post new content to keep your audience engaged and interested.

Q: How long does it take to get blog traffic from Pinterest?

The time it takes to see significant traffic from Pinterest varies. Consistent, high-quality Pinning can yield results in a few months. However, it's a gradual process that requires patience and persistence.

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