11 Best WhatsApp Chatbot Tools in 2023 [Reviewed and Compared]

Neeraj Shukla
By Neeraj Shukla | Last Updated on April 3rd, 2024 11:59 am

WhatsApp Chatbot is an automated virtual assistant designed to interact with users on the WhatsApp messaging platform. They are versatile and capable of answering queries, providing information, and even performing tasks on behalf of your business. These chatbots offer a personalized, seamless user experience, making them a valuable addition to your customer service and marketing strategies. Their ability to navigate the intricacies of customer inquiries offers a level of responsiveness that is unmatched, ensuring that customers receive quick and accurate assistance.

To help you navigate this ever-evolving landscape, here's a comprehensive review and comparison of the 11 best WhatsApp Chatbot Tools in 2023:

  1. Appy Pie Chatbot
  2. Wati
  3. Aisensy
  4. Respond.io
  5. Landbot.io
  6. Gupshup
  7. Botsza
  8. Botscrew
  9. Snatchbot
  10. LivePerson
  11. Botsociety

Appy Pie Chatbot

Appy Pie stand as a prominent player, offering a no-code AI-powered development platform that empowers businesses to create a diverse range of chatbots effortlessly. Appy Pie's Chatbot Builder is a game-changer, simplifying the creation and deployment of chatbots. This tool equips businesses with the means to engage customers, automate processes, and provide support without the need for coding expertise. One of the standout features of Appy Pie Chatbot is its user-friendly interface, ensuring that even those without technical backgrounds can navigate and harness its capabilities. Customizable templates enable businesses to tailor their chatbots to specific needs, while the inclusion of Natural Language Processing (NLP) capabilities ensures that chatbots can comprehend and respond intelligently to user queries.

Key Features of Appy Pie Chatbot:

  • No-Code Drag-and-Drop Bot Builder: Build chatbots effortlessly through a simple, code-free drag-and-drop interface.
  • GPT-4 Powered Intuitive Chatbot: Chatbots understand context and respond intelligently, enhancing the customer support process.
  • Flexible Deployment: Easily deploy chatbots on your website or mobile app using a simple widget.
  • Multi-Channel Accessibility: Extend the reach of your chatbots by deploying them across various communication channels for broader accessibility.


Wati's WhatsApp chatbot is a powerful and versatile solution designed to help businesses unlock the full potential of WhatsApp as a dynamic and impactful communication platform. This advanced chatbot platform equips businesses with the tools they need to seamlessly interact with customers, automate a wide range of essential processes, and ultimately elevate the quality of customer engagement and support.

Key Features of Wati:

  • WhatsApp Integration: Wati's chatbot effortlessly integrates with WhatsApp, offering businesses direct access to one of the most popular and widely-used messaging platforms in the world.
  • Automated Responses: Wati's chatbot can be expertly programmed to provide automated responses to frequently asked questions, freeing up valuable human resources for addressing more complex and intricate customer inquiries.
  • Order Processing: Wati's chatbot proves to be a valuable asset for businesses engaged in e-commerce by facilitating order processing, tracking deliveries, and effectively managing customer orders, resulting in a more efficient and customer-centric operation.
  • Broadcast Messages: As a potent marketing and promotional tool, the chatbot allows businesses to send broadcast messages to their customer lists, keeping customers informed about the latest offers, updates, and promotions.


Aisensy stands at the forefront of WhatsApp chatbot tools offering businesses a holistic and all-encompassing solution to elevate customer engagement to new heights through the power of AI-driven conversations. Aisensy's chatbots are designed to provide an unparalleled level of customer service and support, making interactions with businesses more seamless, efficient, and personalized. By harnessing the capabilities of artificial intelligence, these chatbots not only answer user queries but do so intelligently, adapting to customer needs and preferences.

Key Features of Aisensy:

  • Ease of Use: Aisensy offers a user-friendly interface, making it accessible even for those without extensive technical knowledge. This ease of use is crucial for businesses looking to deploy chatbots quickly and efficiently.
  • Extensive Multi-Channel Support: Aisensy's ability to extend chatbots beyond WhatsApp to multiple communication channels is a significant advantage. This ensures a broader reach and allows businesses to engage with customers across various platforms.
  • Advanced Automation Capabilities: Aisensy's advanced automation capabilities enable businesses to streamline processes, reduce manual effort, and provide prompt and consistent customer service.
  • Data-Driven Insights: Aisensy's provision of data-driven insights is crucial for businesses aiming to improve their chatbot's performance continually. These insights allow for adjustments and enhancements to align the chatbot more closely with customer needs.
  • Comprehensive Integration Options: The availability of comprehensive integration options is a key benefit. Aisensy's ability to seamlessly connect with other tools and systems ensures a smooth flow of data and information across the business.


In the realm of WhatsApp communication, Respond.io takes the lead as an exceptional platform designed to revolutionize your interactions with customers on this ubiquitous messaging channel. With a keen focus on WhatsApp, Respond.io empowers businesses to deliver an unparalleled customer experience through seamless, efficient, and engaging conversations. Here's what makes Respond.io the ultimate WhatsApp communication tool:

Key Features of Respond.io:

  • High Customization Potential: Respond.io's high level of customization allows businesses to tailor their customer interactions and responses to match their brand voice and specific needs. This is particularly valuable for creating a unique and consistent customer experience.
  • Supports Rich Media Messages: The platform's support for rich media messages, such as images, videos, and documents, enhances the quality of interactions, making it easier to share information and engage customers visually.
  • Seamless Integration with Marketing Tools: The ability to seamlessly integrate with marketing tools streamlines the process of coordinating communication efforts across various channels, resulting in more efficient marketing campaigns.
  • Robust Real-Time Analytic Features: Respond.io's real-time analytics provide businesses with valuable insights into customer interactions as they happen. These analytics empower data-driven decision-making, enabling businesses to make adjustments and improvements in real time.
  • Multilingual Support: The capability to provide multilingual support is especially important for businesses with a global or diverse customer base. Respond.io's multilingual support ensures that businesses can communicate effectively with customers in their preferred language.


Landbot.io recognized as a user-friendly and intuitive platform, designed to make chatbot creation and customization a breeze. With a strong emphasis on providing an easily understandable graphical user interface (GUI), Landbot.io redefines the process of developing WhatsApp chatbots. It removes barriers, making chatbot creation accessible to a broader spectrum of users. This emphasis on user-friendliness redefines how businesses approach WhatsApp chatbot development, ensuring that it becomes a straightforward, accessible, and enjoyable journey.

Key Features of Landbot.io:

  • No-Code Design: Landbot.io offers a no-code, drag-and-drop interface, making it accessible to users without technical or coding skills. This feature simplifies the chatbot creation process.
  • Conversational Landing Pages: The platform specializes in creating conversational landing pages, which are engaging and interactive, ideal for lead generation and user engagement.
  • Multi-Channel Integration: Landbot.io allows you to deploy chatbots and interactive landing pages across various communication channels, including websites, messaging apps, and social media platforms.
  • Customization: You can customize the chatbot's responses, design, and interactions to align with your brand's style and specific business requirements.


Gupshup is a platform that puts businesses in the driver's seat, allowing them to engage with customers on their terms and preferred platforms. This empowerment is at the core of Gupshup's mission, and it's transforming the way businesses interact with their customers. It is designed to break down communication barriers and bridge the gap between businesses and their audience. By enabling seamless, real-time communication across various messaging channels, including WhatsApp, Gupshup ensures that businesses can connect with customers where they are most comfortable.

Key Features of Gupshup:

  • Multi-Channel Messaging: Gupshup supports various messaging channels, including WhatsApp, SMS, Facebook Messenger, and more, allowing businesses to reach customers on their preferred platforms.
  • Chatbots and Automation: Gupshup provides tools for creating chatbots and automating customer interactions. Businesses can use chatbots for tasks like answering FAQs, processing orders, and providing support.
  • Rich Media Messages: Gupshup supports the exchange of rich media messages, such as images, videos, and documents, enhancing the quality and impact of messages.
  • Analytics and Insights: The platform offers analytics and reporting features to track the performance of messaging campaigns and gather valuable insights for data-driven decision-making.
  • Chatbot Templates: Gupshup typically provides pre-built chatbot templates for various use cases, helping businesses get started quickly.
  • Natural Language Processing (NLP): Gupshup may incorporate NLP capabilities to help chatbots better understand and respond to natural language inquiries.


Botsza is a chatbot platform that's laser-focused on specific industries, including hospitality, airlines, eCommerce, banking, finance, insurance, and customer care. What sets Botsza apart is its remarkable capability to execute a wide array of essential tasks, making it an indispensable tool for businesses in these sectors. It is able to suggest products based on customer preferences and browsing history enhances cross-selling and customer retention efforts. This personalized approach is invaluable in the competitive eCommerce space.

Key Features of Botsza:

  • Industry-Specific Chatbots: Botsza likely offers industry-specific chatbots designed to handle tasks and inquiries relevant to hospitality, airlines, eCommerce, banking, finance, insurance, and customer care.
  • eCommerce Support: Handling eCommerce-related tasks such as order management, returns, refunds, stock searches, and product recommendations.
  • Natural Language Processing (NLP): Integration of NLP capabilities to understand and respond to customer queries naturally and conversationally.
  • Multilingual Support: The ability to communicate with customers in multiple languages, especially important for businesses with a global customer base.


The WhatsApp chatbot tools landscape is diverse and caters to a wide range of business needs. Botscrew, as an enterprise solution, is a prime example of how these tools can offer advanced capabilities that extend beyond traditional customer support. Here, the focus is on marketing capabilities, particularly in the context of remarketing strategies. With Botscrew, businesses can easily tailor chatbot messages to align with their remarketing strategies. Remarketing, or retargeting, is a digital marketing technique where businesses reach out to potential customers who have previously engaged with their brand but didn't make a purchase or take a desired action. WhatsApp chatbots, in this context, become valuable allies.

Key Features of Botscrew:

  • Personalized Messaging: Botscrew allows businesses to create highly personalized messages that resonate with the recipient. This personalization is essential in remarketing, as it helps re-engage potential customers with tailored content.
  • Automated Follow-Ups: Businesses can set up automated follow-up messages that gently nudge potential customers or rekindle their interest. These automated sequences can be triggered based on user behavior or specific actions.
  • Segmentation: Botscrew may offer segmentation features, enabling businesses to categorize users based on their interactions or interests. This segmentation is useful for sending relevant messages to different audience groups.
  • Abandoned Cart Recovery: In the eCommerce realm, businesses can use Botscrew to recover abandoned shopping carts. The chatbot can remind users of their pending purchases and even offer incentives to complete the transaction.
  • Lead Nurturing: For businesses generating leads, Botscrew's chatbot can nurture these leads with targeted messages, guiding them down the sales funnel.
  • Feedback Collection: Collecting feedback through chatbots helps in understanding customer preferences and refining marketing strategies.


SnatchBot is a dynamic platform that equips businesses with the capability to automate customer conversations and deliver lightning-fast responses. In an era where customer expectations for instant and efficient support have never been higher, SnatchBot stands as a pivotal tool for businesses looking to excel in customer interactions, especially on WhatsApp. This platform's strength lies in its power to automate conversations, enabling businesses to swiftly respond to customer queries, provide information, and guide users through various processes. It simplifies the customer journey, ensuring that valuable time and resources are saved, and customers receive the assistance they need promptly.

Key Features of Snatchbot:

  • No-Code Development: SnatchBot provides a no-code, user-friendly interface for creating chatbots, making it accessible to users without coding skills.
  • Multi-Channel Support: The platform supports integration with various messaging channels, including websites, mobile apps, and messaging apps like WhatsApp, Facebook Messenger, and more.
  • Pre-Built Templates: SnatchBot typically offers a library of pre-built chatbot templates for various industries and use cases, helping users get started quickly.
  • Natural Language Processing (NLP): Incorporating NLP capabilities to enhance chatbot understanding and enable more natural and context-aware responses.
  • Integration Options: SnatchBot integrates with a wide range of third-party applications and services, allowing users to connect their chatbots with existing systems, databases, and CRMs.
  • Analytics and Reporting: The platform provides analytics and reporting features, enabling users to monitor chatbot performance, gather insights, and make data-driven decisions.


LivePerson, known for its innovative approach to customer engagement, extends its capabilities to WhatsApp, one of the most widely used messaging platforms. This expansion opens up new possibilities for businesses looking to connect with customers on WhatsApp. By harnessing the power of this popular messaging channel, businesses can unlock fresh avenues for engagement, fostering more direct and convenient connections with their customer base.

Key Features of LiverPerson:

  • Real-Time Chat: LivePerson typically provides real-time chat capabilities, allowing businesses to engage with customers instantly.
  • Multichannel Support: Businesses can use LivePerson to connect with customers across various messaging channels, including WhatsApp, web chat, and social media.
  • Chatbots and Automation: The platform often includes chatbot functionality, enabling businesses to automate responses to common queries and tasks.
  • Seamless Transition to Human Agents: LivePerson is known for its capability to transition seamlessly from chatbots to human agents, ensuring a human touch when required for more complex or personalized interactions.
  • Customization: LivePerson's solutions are often highly customizable, allowing businesses to tailor chatbots and support processes to their specific needs.


BotSociety is one of the best chatbot platforms tailored specifically for WhatsApp, providing an intuitive and efficient design process. Its strength lies in its diverse array of pre-built templates and versatile customization options, ensuring businesses can create highly effective chatbots. These pre-built templates span across various industries and use cases, giving users a head start in their chatbot development journey. Furthermore, the platform offers extensive customization capabilities, allowing businesses to tailor chatbot interactions to match their unique brand identity and customer requirements. The combination of pre-built templates and customization flexibility makes BotSociety an ideal choice for simplifying WhatsApp chatbot design.

Key Features of BotSociety:

  • Pre-Built Templates: BotSociety typically provides a wide range of pre-built chatbot conversation templates spanning various industries and use cases. These templates serve as a foundation for chatbot development and save time during the design process.
  • High Customization: While offering templates for quick starts, BotSociety typically allows high levels of customization. Users can personalize chatbot interactions to align with their brand identity and specific customer needs.
  • Export and Import Functionality: Collaboration is made easy with BotSociety, often supporting the ability to export and import conversation designs. This feature facilitates teamwork and simplifies the design process.
  • Team Collaboration: BotSociety may include features that enable team collaboration, making it possible for multiple team members to work on chatbot designs concurrently. This collaborative approach leverages the collective expertise of the team.
  • Voice Assistant Designs: In addition to text-based chatbots, BotSociety often supports voice assistant designs, valuable for businesses looking to engage users through voice interactions.

Selecting the best WhatsApp chatbot tools is a critical decision for businesses seeking to optimize customer interactions, streamline processes, and deliver exceptional user experiences. These automated virtual assistants are versatile and capable of answering queries, providing information, and performing various tasks on behalf of your business. Consider factors like ease of use, channel compatibility, customization, NLP capabilities, integration options, scalability, analytics, support, and pricing. By making an informed choice, you can leverage WhatsApp chatbots to enhance customer engagement and drive business success in an ever-evolving digital landscape.

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Neeraj Shukla

Content Manager at Appy Pie