5 Ways an App Can Get Your Customers To Buy More
March 30, 2017 By -- Comments
In today’s stiff commercial competition, getting customers is one of the most difficult challenges every entrepreneur faces. They keep trying innovative ways of generating new business and retaining their existing customers. Business owners incorporate different methods of advertising for gaining optimum results. An effective marketing strategy will undeniably boost sales however, as an entrepreneur; you must have a keen eye for recognizing market trends, regardless of the industry. Understanding your customers’ needs and expectations can improve sales performance of your business.
Today consumers are going mobile way and engaging them through it has become an inevitable reality for every business owner. The mobile traffic of the businesses has been surpassing their desktop traffic over the past few years. Research has shown that more and more people are buying and using smart phones and tablets. This is why mobile app has become a necessity for every business. Going with the fact, if you neglect apps, market will wipe you out.
Here’s, how an app can help businesses grow their customer base and revenue:
- Additional Sales Opportunities. Customers always look for easier ways to shop. An app is one of the most convenient ways to shop as it allows customers to shop anytime, anywhere, whether commuting on public transport or sitting in the office.
- Geo-Targeted Push Notifications. Mobile app featuring geo-targeted push notifications allows you to send messages to app users in a certain geographic location. There is no doubt sending push notifications in a specific region (where you have larger audience base) about latest news, special offers, and discount coupons, can drive more traffic and sales.
- Build a Strong Brand Image. When customers download your mobile app on their smartphones, this means they trust your brand. While keeping your app in their phones, customers will talk about your company which ultimately helps you grow.
- Track Customer Behavior. One of the biggest features of a mobile app is the ability to monitor customers’ behavior. Mobile apps allow business owners to know the likes and dislikes of their consumers. The data gained through app analytics can be used to send specific offers, reminders and encourage customers to try something new.
- Feedback from Customers. Customer feedback is one of the most critical aspects of making any business grow, wherein mobile apps come handy, and helps business owners to get feedback from their existing customers. Getting feedback from your customers can greatly help business owners to improve their business growth.
- Loyalty Program. In today’s competitive marketplace, getting a new customer can cost more than retaining an existing customer. There are a number of small businesses including grocery stores, restaurants, retailers, salons, health club, taxi and many more highly depend on repeat business. The loyalty programs can be the best way for businesses to reward their existing customers. Through mobile app, you can digitize your reward programs. With mobile app, your customer can easily manage all loyalty cards, coupons and deals at one place, without the worry to loose plastic or paper cards.
Consequently, there are many ways in which mobile apps can help businesses grow their customer base and generate additional revenue.
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