43 Best Email Marketing Software & Tools for Small Businesses in 2020


Aasif
By Aasif | Last Updated on December 3rd, 2020 10:13 am | 8-min read
35 Best Email Marketing Software & Tools for Small Businesses in 2019

In this blog post we are going to talk about email marketing, automation, the reasons to use email marketing and finally list out 43 email marketing software and tools that are best suited for small businesses.

Social media marketing has been ruling the roost in the recent times, but email marketing is still the big one! Email marketing has been around since the dawn of the internet, but it doesn’t mean it has lost its impact. When planned right and implemented well, email marketing is pretty reliable.

It is a form of direct marketing that uses emails as a method of communicating commercial or fundraising messages to an audience. Email marketing essentially consists of the following:

  • Sending out emails for enhancing the relationship between merchant and their existing client base and for encouraging repeat visits or purchases by boosting up their loyalty
  • Sending out emails to attract new customers or convince existing customers to buy something immediately
  • Adding your own ads to the emails sent out by other companies to their clientele.

Advantages of email marketing over traditional marketing

 

  • You can track the exact ROI
  • The ROI is proven to be higher than most other traditional means of marketing (apart from search marketing)
  • You can reach a massive number of email subscribers who have opted in to receive communication and offers by appealing to their areas of interest
  • More than 50% of the total number of internet users check their emails everyday
  • You can personalize the content of the email with relevant offers and dynamic messages
  • You can automate response to important customer events like purchases or cart abandonment using transactional emails.

What is email marketing automation?

Email marketing automation entails sending out a sequence of emails to contacts on a time schedule or triggered on the basis of particular actions they take. The idea here is to send the right message to the right person at the right time to maximize the impact of the entire email marketing campaign.

Email marketing is a great tool for the small business owners for reaching the current and potential customers. However, choosing the right application is critical to the final numbers you get on the bottom line.

Why use email marketing tools?

It is established beyond doubt that email marketing is a proven marketing strategy that brings in great results. Now, let us try and examine why do we need email marketing tools. One of the biggest reasons for using email marketing tools is the automation of the process.

Whether you are a small business owner, a professional, or an entrepreneur, it is natural that you are handling a lot of responsibilities in one go. This means you probably do not have the time to create and send emails for every campaign.

An email marketing campaign does not end at sending emails out, you would then have to respond, monitor, and analyze those emails. This is where the right tool can come in handy. The right email marketing tool can help you perform a variety of applications like email signature generator, subject line creator, email optimization, and more on a single platform. All these features can help you save up on a lot of time, energy and money.

Here’s the list of 43 best email marketing software & tools for small businesses in 2020:

  1. Constant Contact
  2. GetResponse
  3. AVADA Email Marketing
  4. SendInBlue
  5. ActiveCampaign
  6. MAILIFY
  7. Omnisend
  8. Pabbly Email Marketing
  9. Snov.io
  10. EmailAnalytics
  11. AWeber
  12. ZeroBounce
  13. MailerLite
  14. Mailjet
  15. Litmus
  16. Reach Mail
  17. Target Hero
  18. Mad Mimi
  19. CakeMail
  20. Flashissue
  21. iContact
  22. Zoho
  23. Sender
  24. LeadPages
  25. BenchMark
  26. Campaign Monitor
  27. Vertical Response
  28. Campaigner
  29. YesWare
  30. Voila Norbert
  31. Hubspot
  32. Ontraport
  33. SnedX
  34. Sendlane
  35. Pardot
  36. Emma
  37. eSputnik
  38. SendPulse
  39. Marketo
  40. ConvertKit
  41. Keap/Infusionsoft
  42. Drip
  43. MailChimp

1. Constant Contact

There’s a reason why I put the name Constant Contact at the top of the list. It is the best email marketing service especially for the small businesses or startups.

Constant-Contact

Features:

  • Drag and drop editing for customizable, niche specific email templates
  • Automated emails (action-trigger or schedule based) with segmentation and retargeting
  • eCommerce email marketing to find new customers, engage the customers, and encourage repeat visits
  • Easy contact management with automated updates on unsubscribes, bounce or inactive emails
  • Real time email marketing results with accurate tracking tools
  • Actionable feedback from the recipients using surveys and polls
  • Collect online donations and track them on a custom landing page
  • Send out dynamic sign-up forms and powerful automatic display triggers that maximize growth

The platform offers a lot of very useful and helpful guides and services to help out the clients who do not have much experience with email marketing.

2. GetResponse

This one is an all-in-one marketing platform and includes add-ons like landing page creator and webinar solutions. The service has a rich user base of more than 350,000.

GetResponse

Features:

  • Professional marketing campaigns with email marketing
  • Create scalable workflows based on customer journeys with marketing automation
  • Create landing pages that convert
  • Nurture leads with a complete webinar marketing solution
  • Collect, nurture, sell, repeat with CRM
  • Sell more through your ecommerce store
  • Customize your forms and keep growing your list with forms and surveys
  • Grow a healthy contact list with effective list building and management
  • Test, analyze, and optimize for better results using analytics and optimization
  • Design using drag and drop design tools
  • Manage your account the way you want with account and campaign management
  • Integrate GetResponse with services you use everyday

3. AVADA Email Marketing

AVADA Email Marketing is the one of the best marketing automation platforms for starter and medium merchants who want to take off and scale up their businesses. Focus on simplicity and user friendly, this tool helps non-tech users can easily send emails to engage and convert customers. It has a free plan and pro plan from $9, with a 14 day free trial.

AVADA Email Marketing - Appy Pie
Features:

  • Automation Email Campaigns
  • Newsletter Emails
  • Pre-built automation workflows
  • Workflow split
  • Optimize sending time and content
  • Stunning email templates
  • Advanced Segmentation
  • Create Sign up Forms (Poup, Spin to Win)
  • Easy-to-use Drag Drop Email Editors
  • Manage Abandoned Carts lively
  • Advanced Report
  • Auto-sync customers data

4. SendInBlue

This one is a complete SMS and email marketing software for small businesses and is pegged as one of the fastest growing email marketing platforms in Europe.

SendInBlue

Features:

  • Email marketing
  • SMS marketing
  • In-built chat
  • Marketing automation
  • Segmentation
  • Transaction emails
  • CRM
  • Landing Pages
  • Signup Forms
  • Facebook Ads
  • Open and click-through reports
  • Email heat maps
  • A/B testing
  • Real-time statistics
  • Send time optimization
  • API integrations
  • Plugins

They have a forever free plan that will help you experience the plan before you go for an upgrade.

4. ActiveCampaign

An all-in-one marketing platform, ActiveCampaign has one clear goal of helping their clients send fewer emails but generating better results.

ActiveCampaign

Features:

  • Email marketing using
    • Subscription forms
    • Dynamic content
    • Email segmentation
    • Split testing
  • Marketing automation with
    • Site tracking
    • Event tracking
    • Automation goals
    • Automation map
    • Attribution
    • Split action
  • Sales and CRM
    • Gmail extension
    • Contact and lead scoring
    • Mobile app
  • Messaging with
    • SMS
    • Site messages
    • Facebook custom audiences
    • Conversations
  • Machine learning
    • Win probability
    • Predictive sending

5. MAILIFY

Mailify is a tool for email marketing, mass SMS, and Marketing Automation. It is one of the most intuitive and professional email marketing apps for digital marketing strategies that exist in the market.
Mailify - Appy Pie
Features:

  • Intelligent functionalities such as Predictive sending, Heatmap, interval sending, Smart Templates, intelligent contact management, etc.
  • Smart Templates: Mailify’s Smart Templates feature saves you a lot of time and effort with automatically adapted email and newsletter templates. You only need to choose a website and our algorithm automatically creates templates that match with your corporate design.
  • Unlimited contacts.
  • Creation of forms and practical surveys through the Form Builder.
  • Creation of landing pages and pop-ups.
  • More than 70 responsive templates for free download as well as 1000 royalty-free images from Getty Images.
  • Data synchronization with WordPress, Prestashop, Microsoft Dynamics, Google Analytics, Facebook Leads, Zapier, Shopify, Salesforce, Shopify, etc.
  • Automatic correction of errors in email addresses, handling of cancellations, and bounces.
  • Contact list import from text file, CSV, Excel, Outlook, Access, SQL, MySQL, or manually.
  • The complete report of sent campaigns: openings, clicks, reading time, operating system, geolocalisation, etc.
  • Download contacts and statistics in Excel or CSV.
  • Servers in Europe.

6. Omnisend

It’s a powerful email marketing and SMS automation platform. With advanced automation workflows, customer segmentation features, full integration with eCommerce platforms, Omnisend is a complete marketing automation solution for eCommerce businesses.
Omnisend - Appy Pie

Features:

  • Channels
    • Email
    • SMS
    • Push Notifications

  • Automation workflows
    • Abandoned Cart
    • Order Confirmation
    • Shipping Confirmation
    • Cancellation Confirmation
    • Cross-Sell
    • Order Follow-up
    • Welcome
    • Customer Reactivation
    • Birthday
    • Custom Workflows
    • SMS Automation
    • Customer Feedback

  • Signup Forms
    • Popups
    • Landing pages
    • Wheel of Fortune

  • Targeting and Personalization
    • Website Tracking data history
    • Website Tracking – Live View
    • Segmentation

7. Pabbly Email Marketing

Pabbly Email Marketing is one of the most affordable and efficient email marketing software that offers unlimited features in all its pricing plans.
Pabbly - Appy Pie
Features:

  • Comes with unlimited features like inbuilt templates, integrations, custom fields, subscription forms, etc.
  • Offers a very high email deliverability rate of 99%.
  • Doesn’t restrict you on the number of emails. You can send unlimited emails even with the basic plan.
  • One of the very few email marketing software that comes with an In-built delivery engine.
  • Using its SMTP routing feature you can divide your campaign into smaller groups and send them an email via multiple SMTPs which results in improved email deliverability, avoiding spamming of your emails, reduced email bounce.
  • Provides you with the ability to connect 50+ external SMTP for sending emails.
  • Unlike the other email services that provide marketing automation in higher plans, it offers automation in the basic plan.
  • Efficient autoresponders help in sending automatic emails whenever a new subscriber joins your list.
  • Comes with list segmentation feature to send targeted emails to your audience.
  • Offers advanced and in-depth campaign reports.
  • This is quite a pocket-friendly application that comes with a free plan and the paid plans start at as low as $29/month.

8. Snov.io

Snov.io is an email marketing and sales automation platform for SMB and entrepreneurs. It has conquered the hearts of professionals thanks to the set of provided tools and affordable prices. The features help marketers and sales reps find, reach out to potential clients and finally convert them.
Snovio - Appy Pie
Features:

  • Email Finder goes with a number of search opportunities:
    • Single and bulk email searches help you find addresses according to personal and domain names right in the web application.
    • Both single and bulk domain searches provide a list of email addresses tied to a definite domain/domains.
    • With the help of a social URL search feature, you can get emails from a list of LI links.
    • Boolean search will give you a set of addresses found according to the filters.
    • You can also find a specific company and its email addresses with the Company Profile Search feature.
    • An email finder extension allows you to generate leads on different webpages, from LinkedIn profiles to search engine results pages.
  • Email Verifier has both single and bulk check options:
    • You can verify email addresses found with Snov.io.
    • If you have a list of emails, upload and check it.
    • Use an email verification extension to validate addresses right on any website.
  • An email drip campaign tool provides a simple-to-use drag-n-drop campaign builder. You can:
    • Set triggers, delays, and schedules.
    • Freely use professional email and campaign templates.
    • Edit and add new prospects to campaigns even after their launch.
    • Integrate Snov.io with Calendly for fast meeting scheduling (a few more integrations available)
    • Follow the full details of your sent campaigns.
  • Email Tracker, a free extension, is a bonus to the Snov.io users. It doesn’t add any signatures to your sent emails, so your recipients won’t know you are tracking opens and clicks.

  • Mail merge extension for Gmail is a recently released feature that allows users to send single messages to a great number of recipients right from Gmail. You can also schedule emails sending, add personalization variables, follow the last sent emails, edit emails, and much more.

  • Prospecting as a Service is a feature that helps professionals who are busy. You can simply provide your ICP, order the number of leads, and the Snov.io team will create a list of potential clients according to your specific needs.

  • The platform is affordable: the pricing plans start at $39/per month. The number of credits you receive monthly, you can distribute according to your needs.

9. EmailAnalytics

If you want to monitor and visualize your email activity (or that of your employees), this is the tool for you. Perfect for remote teams, it’s especially useful for measuring average email response time, which is a key KPI for sales and customer service teams.
emailanalytics - Appy Pie
Features:

  • Daily/weekly email reports delivered to your inbox
  • Simple & intuitive
  • Easy to setup
  • Excellent, fast customer service
  • Average email response time (for you, your employees, and your recipients)
  • Filters
  • Email traffic by hour/day/week
  • Emails by filter breakdown
  • Add work hours to properly calculate average email response time
  • Add and monitor your employees’ email accounts

10. AWeber

With 18 years of experience behind them, it is hardly a surprise that AWeber enjoys massive popularity. The platform is iconic and may even have been responsible for the invention of the email autoresponder.

AWeber

Features:

  • Automate your marketing funnel and create personalized welcome emails, educational courses, lead nurturing campaigns and more
  • Create and send emails with:
    • HTML email templates
    • Drag and drop editor
    • RSS to email
  • Collect new subscribers using:
    • Grow your email list with mobile-responsive sign up forms and pop-ups
    • Integrations and API to connect your email list with tools like PayPal and WordPress and automate your list growth or build your own with our robust email marketing API
    • Import your own list
  • Analyze and optimize your emails using:
    • Email split testing
    • Email marketing tracking
    • Email deliverability rate
  • Subscriber management and segmenting

11. ZeroBounce

A top player in the email industry, ZeroBounce is on the Inc. 5000 of the fastest-growing companies in America. It started out as an email list cleaning service and has evolved into an email verification and deliverability platform.
Zero bounce - Appy Pie
Features:

  • Email validation and verification
  • Bounce, abuse, spam trap, disposable & catch-all email detection
  • 98% accuracy guaranteed
  • Email data appending: name, gender, location where missing
  • Anti-greylisting technology
  • Free removal of duplicate email addresses
  • Real-time email validation API
  • A.I.-driven email scoring system
  • Bulk email validation & email scoring API
  • 45+ integrations with popular platforms
  • Inbox placement tester to determine deliverability
  • Mail server tester to ensure configurations are correct
  • 24/7 customer support

They allow you to verify 100 email addresses for free every month. Also, they offer one inbox placement tester and one mail server tester for free, monthly.

12. MailerLite

This is one the youngest tools here on the list, but it is one of the simplest. In spite of its simplicity the platform packs just the right features that would make it perfect to run a great email marketing campaign.

Features:

  • Create campaigns using
    • Drag and drop newsletter editor
    • Custom HTML editor
    • Rich Text Editor
    • Newsletter templates
    • Built-in photo editing
    • File Manager
    • Mobile-Friendly Email Newsletters
    • Ecommerce Campaigns
  • Grow your subscribers with
    • Pop-up Subscribe Forms
    • Landing Pages
    • Embedded Signup Forms
    • Subscriber Management
    • Unsubscribe Page Builder
  • Deliver with
    • Email Automation
    • RSS Campaigns
    • Deliver by Timezone
    • Auto Resend
    • A/B Split Testing
    • Segmentation
    • Personalization
    • Interest Groups (Tagging)
  • Track the results using
    • Email Newsletter Reports
    • Click maps
    • Opens by Location
  • Connect with other apps through integrations or develop an API

13. Mailjet

Mailjet is a great platform to easily combine template-based marketing and transactional email sending in one app.

Mailjet

Features:

  • Create:
    • Email templates
    • Drag and drop email builder
    • Collaboration toolkit
    • Personalization
    • Templating language
    • MJML
  • Manage
    • Multi-user accounts
    • Subscription forms
    • Segmentation
    • Contact list management
    • Parse API
    • Event API
  • Send
    • Send API
    • SMTP relay
    • Dedicated IP
    • Deliverability expert
    • Email automation
  • Optimize
    • A/B testing
    • Stats and reports
    • Real-time monitoring
  • Integrate Mailjet with the tools you use for seamless crossflow.

14. Litmus

One of the most versatile tools, Litmus is great if you want to test and track emails, whether it is for the traditional web-clients or the more prevalent mobile devices including Android, Apple, and Windows.

Litmus

Features:

  • Litmus Builder
    • Build, edit, and preview your emails across 90+ email services and apps
    • Automatically sync your email from Litmus Builder to your ESP with a single click
  • Email Analytics
    • Boost campaign performance with advanced insights
    • Tweak testing and use engagement and geographic data to inform design, segmentation, and copywriting decisions
  • Spam Testing
    • Identify potential issues that may prevent your emails from getting delivered
    • Use actionable advice to get it delivered in the inbox
  • Get a guided check of the most critical elements that impact email performance
  • Centralized tool for feedback to streamline the email review and approval process
  • Integrates seamlessly with numerous other email tools letting you launch the campaigns faster

15. Reach Mail

Reach Mail is unique because of their message testing feature that lets you see a direct performance metrics comparison of as many as five different email campaigns.

Reach-Mail

Features:

  1. Email creation
  2. Email from an email
  3. A/B testing
  4. Flexible brand/User support
  5. Full-fledged API
  6. Auto responders
  7. Email deliverability
  8. DKIM and SPF
  9. Email editors
  10. Custom designed templates
  11. Email templates
  12. Google analytics
  13. File manager
  14. Litmus previews
  15. Zapier integration
  16. List cleaning
  17. List imports
  18. List segmentation
  19. Sign up forms
  20. Social media
  21. Spam checker
  22. Unlimited phone/email support
  23. Surveys
  24. Multiple users
  25. White label
  26. Engagement scanner
  27. Open and link tracking

16. Target Hero

The platform has a prominent WYSIWYG (what you see is what you get) editor, image hosting, HTML as well as plain text emails and a number of features that are extremely important for a successful email marketing campaign.

target-hero-ccc

Features:

  • Email marketing
  • Marketing automation
  • Landing pages creator
  • SMS marketing
  • Online surveys
  • Integrations
  • Signup forms
  • E-commerce

17. Mad Mimi

Mad Mimi lets you create professional emails with a pretty straightforward WYSIWYG editor letting you choose from 39 social networking buttons like ‘share’, ‘like’, ‘pin’, ‘retweet’ and more to be added to your customized emails.

Mad-Mimi

Features:

  • Create emails, send them and connect with your clients
  • Grow your audience by placing a webform on your site and manage lists
  • Track real time results and figure out how your emails are doing
  • Strong relationship with ISPs and a robust reputation makes sure that all your emails get delivered
  • Create sign up forms to enlist clients
  • Create effective drip campaigns
  • Add social links to link to your favorite social networking sites
  • Integrates with multiple applications for seamless functioning

18. CakeMail

CakeMail is known for the amazing split A/B testing which can help you take a ton of well informed decisions like for example figuring out the perfect mailing list or Spam Assassin to make sure that your emails do not end up in spam.

Features:

  • Customizable professional email design templates that let you focus on your message
  • Content blocks that can help you bring your vision to life
  • Contact management becomes easy and effective as you can create lists and groups to send relevant messages at the right time to your customers
  • Analytics that let you conduct A/B testing and get insights on their performance, detailed reports on open, click, bounce, and unsubscribe rates for your contacts

19. Flashissue

This platform is particularly great for emailing newsletters which has a pretty simple interface to combine email marketing with content curation. A simple Google or Facebook sign in is enough to get you started.

Flashissue

Features:

  • Excellent email marketing with:
    • Drag and drop editor to design attractive emails
    • Email lists and easy targeting
    • Bulk email sending
    • Email and result tracking
  • Turn your current Gmail account into an online marketing tool for the whole team:
    • Share email with the whole team
    • Set up single point billing
    • Use team dashboard to manage everyone

20. iContact

This one’s popular because its is simple and quite intuitive. The platform gives you the liberty to assume as much control over stuff as you want so that you can get as deep as you want, into the campaign.

iContact

Features:

  • Drag and drop editor
  • A/B Split testing
  • Automation
  • Contact management
  • Performance reporting
  • Multi-user access
  • Sign-up forms
  • API Integration
  • Salesforce mass email

21. Zoho

The campaign process is divided into three sections – Basic Details, Content and the Audience. The drag and drop interface on their editor is brilliant making it easy to create HTML content.

Zoho

Features:

  • Multichannel CRM Software
  • Forms for lead generation and query management
  • Run surveys to get quality feedback
  • Exceptional marketing campaigns
  • Effective social campaigns
  • Email marketing
  • SMS marketing
  • Contact manager
  • Campaign Planner
  • Marketing hub
    • Complete lead management
    • Web behavior marketing
    • Marketing planner with ROI
    • Multichannel marketing
    • Insightful reports and analytics
    • Integrate other business applications
    • Personalized customer journeys

22. Sender

Sender is a rising star. All-in-one email marketing tool with 3 times better price than competitors and all features included. Best for subscribers managament, email design creating and sending with DRIP automation.

Best Email Marketing Software & Tools for Small Businesses in 2020
Features:

  • High reputation IP pool and high deliverability
  • Email list growing with web-push nortifications, subscription forms
  • CMS and API integrations for e-commerce
  • GDPR Compliant
  • Free newsletter templates
  • Design builder with photo, video or HTML code import
  • Email presonalization features
  • Advanced reporting
  • Easy products integration into newsletters
  • DRIP automation for follow-ups, auto responses
  • Simple email campaigns and subscribers management
  • Unlimited users for each account

23. LeadPages

This one might not exactly be an email marketing service, but a great tool to help you make your email marketing campaign a great success. The platform lets you create numerous landing pages for your site – pages that are important to create a strong prominent online presence without coding.

LeadPages

Features:

  • Advertising
    • Automatic Facebook pixel tracking
    • Facebook and Instagram ad builder
    • Message-match ads to pages
  • Builder
    • Drag and drop interface
    • Digital file hosting and delivery
    • Device-specific preview
    • Lead backup or CSV download
    • Lead generation form builder
    • Lead management
    • Tracking and third-party analytics
  • Conversion tools
    • Opt-in text campaigns
    • Clear campaign ROI
    • Email trigger links
    • Exit intent pop-ups
    • Real-time analytics
    • Unlimited A/B split testing
  • Design and templates
    • Built-in icon library
    • Custom branding
    • Templates that can be customized
    • Design from scratch
    • Mobile-responsive templates
  • Integrate with your favorite apps

24. BenchMark

This platform is unique as it provides numerous templates for almost every purpose like newsletters, greetings, promotion templates, giveaways and more. Their intuitive visual editor lets you add your own HTML and CSS to give it a more personalized look.

BenchMark

Features:

  • Drag and drop email designer with live editing and responsive emails
  • Photo editing solutions within the platform
  • Varied range of email templates
  • Code editor to build your own email from scratch or edit the HTML of an existing email template
  • Grow your audience with
    • List builders
    • Email marketing automation
    • Surveys and polls
    • List management
  • Track, report and tweak with
    • Detailed social and geo-tracking reports or even with an overview
    • A/B split testing with subject lines and delivery times
  • Possible integrations with more than 300 services makes the process efficient

25. Campaign Monitor

This one is more of a template builder tool that makes sure that the emails can easily be read on a mobile device to reduce the chances of missing out on an opportunity because of bad display.

Campaign-Monitor

Features:

  • Drag and drop email builder and hundreds of professionally designed templates
  • Create personalized customer journeys with marketing automation
  • Use personalization to make your emails more human with:
    • Detailed lists
    • Smart segments
  • Build hyper-targeted segments and send super relevant emails according to the individuals’ interests
  • Use sign up forms to grow your email list and reach a bigger audience
  • Use analytics for an aggregate view into the performance of the campaign to get actionable insights on how to improve the strategy
  • Integrates seamlessly with hundreds of other useful apps
  • Optimize your transactional emails same as your regular marketing emails

26. Vertical Response

The platform lets you connect your email marketing campaigns to Twitter, LinkedIn, and Facebook letting you move beyond just the current contacts list and reach a wider audience.

Vertical-Response

Features:

  • Easy to use editor to create a professional looking email with customizable template
  • Automated follow-up emails to reach up to 40% more of your audience
  • Autoresponders and email series to deliver the right message at the right time to the right people
  • Advanced reporting to get deeper insights into how your subscribers open your email, where they click, which devices they use, and more
  • Use landing page builder to create professional landing pages
  • Use A/B testing to determine which subject lines fare better with your clients
  • Test Kit gives you an inbox preview, subject line preview and link checker to make sure that your emails look and work the way you want them to
  • Send out surveys to engage your customers and use the feedback to boost your business
  • Multiple app integrations
  • Form builder to help you increase the size of your email list
  • Contact management

27. Campaigner

This email creation tool presents you with more than 500 templates that you can choose from. The platform also offers the best list and contact management tools you can find.

Campaigner

Features:

  • Email automation workflow to nurture leads, win back lost customers, encourage repeat buys, and increase brand loyalty through event and trigger-based marketing automation
  • A/B split testing (for everything from subject lines, names, design and content) to understand what works before sending out your campaign
  • Dynamic content allows customization of emails at the most granular level so that almost all the elements in the email can be based on subscriber preferences and traits
  • Customized email campaigns with
    • Advanced segmentation
    • Geolocation
    • Localization
  • Create attractive emails with
    • Powerful email editors
    • Beautiful templates
  • Campaign and contact management
    • Categories
    • Suppression lists
    • Exclusion lists
  • Email marketing features
    • Study purchase behavior and uncover new opportunities for repeat sales
    • Monetize your email campaigns by partnering with ad buyers from different industries
    • Post your email campaigns on social media through effective social integration
    • Insert your latest web content directly into your email campaigns through dynamic RSS campaigns
    • Campaigner API that supports all major frameworks for integration
    • Effective user management

28. YesWare

The platform is particularly focused at sales teams who need to send mass personalized messages while tracking follow ups and user behavior. YesWare is great for conducting campaign and messaging tests at a small scale.

Features:

  • Email tracking to notify you whenever your email is opened
  • Share templates within your team
  • Manage campaigns by setting team goals and monitor leads
  • Avail the reports and analytics and make data-driven decisions
  • Streamline your information by integrating Salesforce
  • Create authentic communications and connections with LinkedIn sales navigator

29. Voila Norbert

The platform offers two of the most critical services for small businesses – email finding and email verification.

Features:

  • Find corporate emails of decision makers at scale to build more and better relationships
  • Validate emails in real-time to reach real people and keep your sender score safe
  • Enrich your contacts so that you can target the prospects with the right message at the right time
  • Assured 98% deliverability to keep your email reputation intact
  • Norbert chrome extension sources company contacts as you prospect online
  • Connect leads from Norbert across your entire tool stack through native integrations or templates
  • Use Norbert’s API to automate email verification and more
  • Populate your pipeline with qualified leads and connect with decision-makers
  • Create lists and contact the right people to build the right relationships
  • Reach out to blogs, build links, contact authors and share your content

30. Hubspot

Hubspot is a pioneer in inbound marketing and built an impressive all-in-one CRM, email marketing automation, content management system, and landing page builder platform for small businesses.

Hubspot

Features:

  • Blogging
  • Landing pages
  • Email
  • Marketing automation
  • Lead management
  • Analytics
  • CMS
  • Social media
  • SEO
  • Calls-to-action
  • Ads
  • Salesforce integration

31. Ontraport

It is a great product with a robust user community and have found their niche in information products for small businesses.

Ontraport

Features:

  • Email templates
  • Automatic email tracking
  • Automated follow-up
  • List segmentation
  • Tracked links
  • Custom domain for all tracking links
  • A/B split testing
  • Merge fields
  • Transactional emails
  • Spam scoring
  • Newsletters
  • Mass email broadcasts
  • Automated re-engagements
  • Private IP
  • Seed testing

32. SendX

SendX has often been termed as one of the simplest email marketing solutions aimed at non-marketers. Their proprietary feature “Opti-Send Technology” automatically resends campaigns to the contacts who didn’t open the first email, helping you improve your open rates.

SendX

Features:

  • Send email campaigns and reach your email subscribers
    • Upload opted-in subscribers
    • Send broadcast email campaigns
    • Reports to measure clicks, opens, and other user behavior
  • Build your email list and grow your audience
    • Design your forms
    • Ready-made themes
    • Integrate in your website
    • Measure conversion through reports
  • Automate email sequences
    • Email drip sequences
    • Automation on user activity
    • Audience segmentation
  • Design with drag and drop email editor and personalize one of the pre-built templates
  • Click heatmap for email campaigns
  • Free responsive email templates

33. Sendlane

Established in 2013, Sendlane is pretty new to the game but has managed to build some unique and interesting features like machine learning, open predictability for optimizing your email send times and advanced segmentation.

Sendlane

Features:

  • Email marketing
  • Real-time analytics
  • Marketing automation
  • Multivariable segmentation
  • SMS marketing
  • Custom designed pop-ups
  • App integrations
  • Sendlane beacon

34. Pardot

Pardot works the best for small and medium sized businesses and is particularly effective for B2B marketing. The ROI tracking and analytics offered by the platform are brilliant.

Features:

  • Marketing automation
    • Streamlined lead management
    • Smarter lead generation
    • Email marketing
    • Seamless sales alignment
    • Insightful ROI reporting
    • Artificial intelligence
  • B2B marketing analytics
  • Account based marketing

35. Emma

Emma is infamous for being a little on the expensive side but is extremely useful for small businesses. There are mixed reviews about the features and functions of the platform, but their interface is pretty intuitive.

Emma

Features:

  • Manage and organize emails across multiple locations
  • Marketing automation that delivers the right email at the right step of the customer journey
    • Trigger targeted messages on the basis of subscriber activity
    • Send well crafted follow-up emails
  • List segmentation with an intuitive segment builder
  • Personalized emails for every subscriber with dynamic content
  • A/B content testing to eliminate guesswork from marketing
  • Create landing pages in minutes
  • Design gorgeous emails with a drag and drop editor or code your own HTML
  • Create and send email signup forms to grow a quality email list
  • Use customizable subscriptions to reduce opt-outs and increase engagement
  • Employ email analytics and apply the insights to your email campaigns for better results with
    • Response dashboard
    • Mailing score
    • Click map

36. eSputnik

One of the most affordable email marketing services in the industry – eSputnik lets you set up multichannel campaigns and has a brilliant email editor to help you send the right emails at the right time, to the right people.

eSputnik

Features:

  • Use the customer interaction flow builder for multichannel personalization with
    • Customer journey mapping
    • Drag and drop workflow editor
    • Event-based automation workflow
    • Email series, triggered emails, and one time emails
    • Product retargeting
    • Integrations
  • Use message builder to create emails that motivate your customers
    • Drag and drop email editor
    • Product card generator
    • Visual editor
    • Email testing tool for A/B testing
    • Subject line assistant
  • Use segment feature for
    • Email segment builder
    • Segment tracking
    • Create email lists
    • Create dynamic groups
    • Combine relevant groups together
  • Adopt multichannel approach to orchestrate multiple channels in a single system
  • Analytics for real-time reporting with
    • Campaign analysis
    • Click maps
    • Domain reputation
    • Database growth analysis
    • Web tracking
    • Triggered campaign analysis
    • Real-time analytics
    • Open time reports
  • AI based features that leverage machine learning like:
    • Personal product recommendations
    • Send time optimization
    • Frequency recommendation engine
    • VIP leads prediction
    • Content prioritization

37. SendPulse

SendPulse maybe one of the new ones on this list but offers some really innovative features at affordable prices. The platform offers quite innovative features in an easy to use platform. This is probably the reason why it is becoming popular for both, beginners and professionals.

SendPlus

Features:

  • Drag and drop email editor that lets you create professional yet attractive email templates without any coding skills
  • Create a unique subscription form using the colors of your brand or organization to strengthen your brand image
  • Automation 360 can set up email send out, web push notifications and SMS flows depending on variables, events, and user actions
  • Increase the open rate by resending an email that hasn’t been opened by the recipient
  • Conduct A/B tests for the best drafted emails and subject lines
  • Collaborate with the entire teams by offering staggered access to the whole team

38. Marketo

This email marketing solution can help you engage with your customers as individuals by responding to them on the basis of the actions they take, or don’t.

Features:

  • Smart marketing database for a 360-degree view of each customer across web, email, social, and mobile channels
  • Create super specific segments based on customer behavior, preferences, and demographics
  • Deliver relevant, triggered email marketing messages with their drag and drop interface
  • Optimize your marketing campaign with intelligent and automated A/B testing to continue improving the outcomes and getting the most out of every campaign
  • Simple dashboards and in-depth reporting will give you a clear picture of the impact and ROI of every email being sent out

39. ConvertKit

A robust email marketing platform, ConvertKit is the perfect choice for professional bloggers, authors, and marketers.

ConvertKit

Features:

  • Easy to embed customizable opt-in forms to turn casual visitors into repeat customers
  • Keep a track of your growth with a dashboard that displays subscriber data and opt-in conversions
  • Increase conversions with automated but personalized emails
  • Drag and drop sequence builder
  • Organize your subscribers from one list with tags and segments
  • Send broadcasts for time-sensitive content or integrate your RSS feed to send your weekly blog posts

40. Keap/Infusionsoft

You might know of Keap as Infusionsoft. The most appealing feature for the platform is that it lets you build complete customer profiles that would help you create well targeted marketing campaigns.

Keap

Features:

  • CRM to maintain all your client information making it accessible on all devices
  • A dedicated business line, text, and email to stay connected
  • Appointment feature to allow clients to book time according to your availability
  • Pipeline feature to track the sales process
  • Marketing automation through emails and other marketing actions triggered by client actions
  • Send quotes to clients that can be accepted with just one click
  • Send invoices and payments to clients so that they can pay in one click
  • Integrate hundreds of apps and connect your data
  • Through reports and insights find out which areas need focus and which ones are working

41. Drip

A relatively new email marketing service provider, Drip focuses their attention on bloggers, marketers, and eCommerce site owners. It is known especially for being beginner friendly, but the real attraction is its intelligent marketing automation that fares better than anything else you would see in the market.

Drip

Features:

  • Store and manage all your customer data in one central hub
  • Personalized marketing strategy to help you stand out from your competition with
    • Deep segmentation
    • Behavior-based automation
    • Personalized content
  • Engage your audience with multichannel touchpoints including
    • Email
    • Facebook and Instagram
    • Third-party integrations like SMS and direct mails
  • Leverage revenue analytics to find out what works for you and optimize what doesn’t, with the help of:
    • Automatic revenue attribution
    • Insights dashboards
    • Workflow split testing

6. MailChimp

They are the industry stalwarts, probably the oldest in the game, and definitely the most well-known. The service providers are responsible for sending more than 1 billion emails in a day.

MailChimp

Features:

  • Audience centric features like
    • Marketing CRM
    • Audience dashboard
    • Tags & segments
    • Address finder
    • Personalization
    • Predicted demographics
  • Hosted, embedded, or pop-up signup forms
  • Create landing pages to encourage signups and better retargeting
  • Build up a strong following with social posts and ads
  • Reach new people who are likely to like you with lookalike audience finder
  • Build your brand with content studio and amazing ready to use templates
  • Create outstanding integrated campaigns with the help of
    • Social media
    • Landing pages
    • Email
    • Digital ads
    • Postcards
    • Automation
  • Analyze audience engagement and get smarter with each campaign using
    • Reports and analytics
    • Smart recommendations
    • A/B testing
    • Integrations
  • Connect Mailchimp with other useful apps to AMP up its power

Conclusion


Choosing the right email marketing tool or service needs you to look into the feature portfolio. Your requirements are bound to be unique, which means that your choice may be different from someone who has their own set of requirements. There is nothing called “the perfect tool” when we are talking about email marketing services. You will have to take a look at all the features and pick a tool that works the best for your unique requirement.

Do you think I missed out on any tool? It is entirely possible that happened. Leave a comment in the section below and let us know what we missed.

Aasif
About The Author

Aasif Khan is an SEO specialist with an experience of 10+ years in the digital marketing industry. Today, he is an expert in SEO, SMO, SEM, and is also one of the top contributors to Appy Pie Blog. He writes about the ongoing trends in the digital marketing industry. He loves working out in the gym and also spares some time for hobbies like playing cricket and reading books among other things.

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