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Best Free Survey Tools to Use in 2023

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on June 3rd, 2024 10:37 am | 7-min read
Best Free Survey Tools to Use in 2023

Voice of the customer matters more than one may think. To make the customers happy, you can provide them with the channels to speak. Customer feedback can prove to be helpful towards improving the brand name and customer experience.

Conducting surveys may help the business gather feedback, measure employee satisfaction and understand what the customer wants. The gathered information and the results of the surveys can be used to make the business better and developed.

Surveys are a source to gather firsthand information about the view that customers have for your business so that you find out where and what to work on. Whether a start-up or an already established business, data from customers is always invaluable.

In the blog below, I am going to talk about the Surveys in detail including their techniques and benefits. Further, about the best online Survey Maker Tools to be used, their features so that you come to know which one fits in with your preferences.

What is a Survey?

Surveys are defined as research methods of gathering feedback information from a set of people with the intention of applying it to the business and generalizing the facts to a larger population. Surveys gather the important information that can be further utilized for the business to make major decisions.

Surveys include polls to get the public opinion, market-research surveys, health surveys, government surveys as various examples of research survey methodology. They are cheap, extensive and flexible. Online surveys are way cheaper than the cost of conducting a paper or phone survey even if the cost per response is far less.

They are used to increase business knowledge in the fields such as demography and social research. Surveys are often used to assess opinions, thoughts, and feelings. They can be limited and specific or have more widespread goals.

Types of Survey Techniques

While talking about surveys, you should know that there are two types of survey techniques – Questionnaire and Interviews.

  • Questionnaire

    is the on-paper or a digital list of questions that a customer can answer individually. This technique includes both closed-ended and open-ended questions. There are three methods that apply this technique – self-administered, group-administered, and household drop-off. Among these three methods, the self-administered one is most popular nowadays.

  • Interviews

    are the second survey technique, which is time consuming and usually more probing and personal. An interviewer has the chance to ask follow-up questions and gain deeper insights. There are three methods for Interview approach as phone interview, face-to-face interview, and online interview.

What is a Survey Tool?

Survey Tools are online software, used to gather data that is useful in describing the characteristics of a large population. There is no other research method that can provide this wide capability, which ensures an accurate sample to collect the targeted results in order to make sound business decisions and draw conclusions.

Benefits of Using a Survey Tool

Using digital software to create the surveys has always been convenient for the users as they can take the survey on any device that they are comfortable with such as phone, computer, tablet etc. The software saves time and money as they have lower administrative costs.

And the thing that makes the whole process easy for you is, you send the users an email with the survey link and the survey management tool starts storing data as soon as it gets responses.

Digital surveys are quick, the survey can be sent to thousands of people and that too in different languages with a click of a button. Results can be accurate, as there are no humans putting the data to be analyzed.

Top 19 Free Survey Maker Tools in 2023

There are plenty of free online survey maker tools available that can be used to create free online surveys. If you don’t want to spend a lot of money, you can use free survey generator tools and get the information from your customers that helps the business grow. Below are the best free survey maker tools mentioned. Let’s explore them in detail.

  1. Woorise
  2. Woorise is an all-in-one lead generation and marketing platform that allows you to create a wide range of interactive campaigns such as landing pages, forms, surveys, quizzes, viral giveaways & contests, accept payments and more to help you reach your goals from a single platform.
    Woorise integrates with popular marketing platforms such as Mailchimp, Hubspot, ActiveCampaign, Facebook, Google Analytics, Bitly, Zapier, PayPal, Stripe and many more allowing you to automatically send your new leads to the tools you already use.


    • Beautiful and fast design with a powerful drag & drop landing page and form builder
    • 100+ customizable templates for interactive campaigns and landing pages
    • Multiple layouts and many customization options
    • Conditional Logic
    • Send personalized Email Notifications
    • Multi-language support
    • Create refer-a-friend campaigns
    • Geo Targeting to make your campaign available to specific countries
    • Multi-Page Forms
    • Instant redeem rewards
    • Personalized thank you pages
    • Export your data in a CSV file
    • Embed your campaigns on every website or platform
    • Workspaces to manage all your brands or clients from a single account
    • Bio Link page to link to all your important content

    Woorise Survey - Appy Pie

  3. SurveySparrow
  4. The top priority of this survey maker tool is to create a conversational interface that ensures that the surveys are more natural and chat-like. Survey templates of this tool are designed to be high-engaging and mobile-first.


    • 10 questions per survey
    • 100 responses per month
    • Embedded surveys


  5. Google Forms
  6. Google Forms is one of the best free online survey maker tools. It is a component of Google Drive with Sheets, Docs and Slides. All the features of this survey maker tool are free. Users can collaborate, select their favorite template and add logic to surveys. Google Sheet collects all the responses and the tool adds basic level of analytics under the ‘response’ tab.


    • Customized Templates
    • Multiple Question types
    • Desktop and Mobile friendly
    • Automatic Data export to Google Sheets
    • Variety of themes
    • Unlimited Surveys and Respondents
    • Images and Videos can be added to the surveys
    • Simple Data validation checks

    Google forms Survey - Appy Pie

  7. SurveyMonkey
  8. This is a browser-based online survey maker tool that helps users create customized surveys and share them out using a variety of modes. The basic version of the survey maker tool is free and allows users to send out unlimited surveys up to 10 questions and 100 responses. The tool also provides an automatic scoring feature for the quizzes that users create. Using the paid version users can fully add and customize branding to the surveys.


    • Provides unlimited surveys
    • 10 questions and 100 responses per survey
    • Fulltime customer support
    • Provides 15 question types
    • 40 short survey templates

  9. Qualaroo
  10. Qualaroo is the online survey software for you if you want to ask the right question to the right person at the right time. Surveys are conducted via unobtrusive Qualaroo Nudges™, and responses are analyzed by IBM Watson-powered Sentiment Analysis to get actionable user insights. The tool has survey templates that are fully customizable, which let you create surveys the way you want as per your brand’s logo and color palette, so that the popup doesn’t feel out of place on your website or in your app. They have paid plans that you can consider after a free demo.


    • Unlimited nudges
    • Advanced user targeting
    • Best tool to deploy NPS, CSAT surveys as well as Customer Effort and User Effort Score surveys
    • Sentiment Analysis, powered by IBM Watson
    • Fully customizable colour palette & branding
    • Website feedback an In-app feedback
    • Advanced data & statistics export capabilities
    • Powerful integrations with Google Analytics, Marketo, Zapier, Slack & many others

  11. Opinion Stage (surveys)
  12. With Opinion Stage’s survey maker, you can create interactive, engaging surveys in no time. This user-friendly, no-code content creation service enables you to connect with customers, collect leads, boost sales, and more. And with the recent release of their AI survey maker, creating surveys is now faster than ever.


    • AI capabilities
    • No code interface
    • 100,000 responses/month
    • Create unlimited quizzes
    • Advanced customization options
    • White label option
    • 100+ optimized templates
    • Conditional logic
    • Lead forms
    • Advanced visual analytics
    • Fully responsive & mobile-optimized
    • Embed and share anywhere
    • Integrations with Zapier, HubSpot, Salesforce, Slack, and more


  13. ProProfs Survey Maker
  14. ProProfs Survey Maker is an easy-to-use online survey software that allows you to create beautiful surveys, so you enjoy better response rates. You can develop web forms like Product Feedback, Job Applications, etc. and share them on your social media accounts. You can even embed them to your company’s website and learn what visitors liked or disliked to make significant improvements. Its free version is available, but businesses go for the paid models due to economical prices.


    • Provides unlimited surveys
    • 100+ templates to create surveys on the go
    • 15+ question types
    • 24/7 customer support
    • 1,000,000+ ready-to-use survey questions
    • Intelligent analytics
    • Presentation-ready reports

  15. Standuply
  16. Standuply is a Digital Scrum Master and one of the best Slack / MS Teams standup bot for over 100,000 companies, including IBM, Google, and even Slack itself. Standuply helps Agile teams automate polls and run advanced Project Management and HR surveys. The solution enables voice, video, and text standups across time zones and integrates with third-party tools to give users access to Agile charts, task reports, and other data. Standuply provides a free 30-day trial along with the most popular features available in Slack or MS Teams.


    • Standups, retrospectives, planing poker, one-on-ones, feedback implementations and more agile processes
    • OKRs and Agile chart calculus (burn-down, velocity, and sprint defects)
    • Compatibility with Trello, Jira, Asana, Github, Hubspot, Pivotal, and more
    • Text, voice, video, and even image-, task-, and file-based communication
    • Internal Q&A system
    • SOC2 and ISO compliance
    • Customer support (chat, demo, calls on request) with your own dedicated account manager

  17. SoGoSurvey
  18. SoGoSurvey is an online survey design and analysis platform that captures both employee and customer sentiments throughout the conversations with the brand. It provides a full set of functionalities and includes smart design tools and features for automation and distribution management. The basic edition of the tool is free that provides unlimited surveys and allows 200 responses per year limit for questions.


    • Provides unlimited surveys and questions
    • 200 respondents per year
    • Embedding surveys into webpages and emails
    • 24 question types
    • Data export feature for Word Documents and CSV
    • Fulltime support
    • Provides variety of Survey template

  19. SurveyGizmo
  20. The free version of this enterprise-level online survey tool allows users to create three surveys in five pages that include unlimited questions with 100 responses. It provides some features for free surveys as they contain dropdown menu, checkbox, radio button, long answer, short-answer questions and rating. Users can also receive one standard report, export data and view the report online. In the free version survey link can be shared only via link.


    • Three surveys with unlimited questions
    • 100 responses per survey
    • Fulltime access to community forum
    • One standard report
    • Customized color, font and style
    • Survey link share via link
    • Data export to CSV

    SurveyGizmo - Appy Pie

  22. is an online tool that allows you to create surveys, forms, and quizzes easily. Its free plan includes many advanced features such as integrations, conditional logic, and pre-designed templates. These features are available without any additional cost to users. Furthermore, offers an AI-powered survey tool that enables users to create anything without coding and wasting precious time.


    • +4000 ready-made templates
    • Various question types
    • Conditional logic
    • Calculator
    • +500 third-party integrations
    • AI form generator
    • Advanced customization options
    • Mobile application to create surveys on the go

  23. TypeForm
  24. TypeForm has an attractive interface that provides a variety of interactive features for the business websites and more. The survey tool contains of several templates that include net promoter score surveys, political polls, customer satisfaction surveys, brand awareness surveys and Facebook polls. The basic version of the survey platform has been nicknamed as CORE Plan that provides 10 fields per typeform, 100 responses per month, answer piping and basic question types.


    • Unlimited questions and answers
    • Provides data export feature
    • Various template options
    • Custom design theme
    • Email Notifications
    • 100 responses per month
    • 10 fields per typeform
    • Google Sheets, Zapier and HubSpot Integrations

  25. Zoho Survey
  26. The free version of this online survey tool provides unlimited surveys with 15 questions and 150 responses per survey. Even the free users get all the templates. Users can also share the surveys on social media embedded by QR code. They can also integrate their surveys with GApps Marketplace, Zoho Campaigns, MailChimp and Facebook.


    • Unlimited surveys
    • 10 questions per survey
    • 100 responses per survey
    • 200+ templates
    • Shares surveys on social media
    • Password protection available
    • Data export as PDF
    • Instant responses

  27. Qualtrics Core XM
  28. Qualtrics Core XM is a survey maker tool that works like a research platform and allows businesses and enterprises to get insight in four basic key metrics: employee experience, customer experience, product experience and brand experience. This survey creation platform helps users send surveys and has a basic version that allows the users 10 outgoing emails, 100 responses and 7 question types for one active survey.


    • 100 responses and 10 questions per survey
    • 7 question types
    • One active survey
    • Online reporting
    • Survey logic
    • Does not expire
    • Summary reports and filtering

  29. Responster
  30. This survey maker tool offers mobile and on-site surveys. Its free version helps users create unlimited surveys and get unlimited responses. It also allows users access its drag-and-drop survey builder and get response analytics once the survey gets completed.


    • Drag and Drop survey builder
    • Unlimited surveys and responses
    • 10+ customizable question types
    • Surveys compatible to any screen size
    • Sharing surveys on social media
    • Response analytics

  31. Survey Planet
  32. Survey Planet is a free online survey tool that offers a variety of survey types to the users. Among all the free survey maker tools in this list, this is one of the few that provides unlimited questions, surveys and responses in the free version. Its free tier also contains of SSL security, more than 90 pre-written surveys, anonymous data and responses, basic in-app reports and a variety of methods to share the survey.


    • Unlimited questions, surveys and responses
    • SSL Security
    • More than 90 pre-written surveys
    • Basic survey themes
    • 20 languages available
    • Opening and Closing messages
    • Shares surveys on social media
    • Option to delete unwanted participants
    • Duplication of surveys
    • In-app reports
    • Survey embedding and theme options

  33. Crowdsignal (Formerly PollDaddy)
  34. This survey maker tool, formerly known as PollDaddy, provides users the variety of quizzes, surveys and ratings. Free tier of the survey maker tool offers unlimited answers and surveys and allows analysis and collection of data from different sources including social media and mobile. Surveys created using this survey creation tool, can utilize 14 types of questions. Further, users can add HTML elements and images. This tool embeds the surveys in company emails and websites.


    • Unlimited surveys and polls
    • Limited report filtering
    • Rate limited Poll voting
    • Access to 14 types of questions
    • Crowdsignal branding included

  35. Doodle
  36. Doodle is a business survey tool that has been designed specifically for scheduling. The tool can be set up with times and/or dates of users’ choices for an event. The tool also allows users create basic polls in which respondents can mark things like diet plans and restrictions for a dinner. In the basic version of the tool users can generate unlimited schedule polls and integrate them with their calendars.


    • Simple Polls creation
    • Access to invitations for the events
    • Notifications about the updates on invites
    • Integrated calendar

  37. Zonka Feedback
  38. Zonka Feedback is a versatile survey maker that allows building beautiful and intelligent survey forms, detailed questionnaires, polls, and quizzes. It allows collecting multichannel feedback collection from on-site feedback using a kiosk device to website feedback using embedded website surveys.
    The survey tool features a code-free survey builder where you can also select from 500+ readymade survey templates. Further, you can enhance your surveys using features like branding, white-labeling, survey logic, etc. You can view reports to get insights on the dashboard itself and then further make the most of customer feedback through integration with top BI tools, including Salesforce, Mailchimp, Intercom, Zendesk, Freshdesk, Zapier, Integrately, Slack, Google Sheets, Teams, etc.


    • 500+ readymade survey templates
    • Email, SMS, mobile, tablet, kiosk, an-app, website, SaaS product, and QR code surveys
    • Mobile-responsive surveys
    • Multilingual surveys with over 30 languages
    • Real-time alerts and notifications
    • Insightful reports and analysis
    • Automated surveys and workflows
    • Survey logic, personalization, branding and survey throttling features
    • Geo tagging
    • Integration with a variety of business tools like Zapier, Salesforce, Hubspot, Zendesk, Intercom, Freshdesk, Slack, Google Sheets, Teams, etc.


All the survey maker tools mentioned above have their own advantages. Wondering how to find the right one?

Set up your priorities for what you need in your survey maker tool and have at it.

Each one of the tools in the list allows users to create and share surveys and forms. If you are looking for creating a lot of surveys/form and receive unlimited responses, go for Survey Planet or Google Forms. If you need something simple, Crowdsignal will work for you. And if you seek help writing questions, you should go for SurveyMonkey for sure.

The best part about all the online survey tools is that all of them are free and you can try different ones before you choose the one for long-term.

If you are planning to create your own Survey App, go for Appy Pie Quiz and Survey App Builder and create one for you. Visit Appy Pie Website to know about various other products.

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Abhinav Girdhar

Founder and CEO of Appy Pie

App Builder

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