Best Free Survey Tools to Use in 2020
Voice of the customer matters more than one may think. To make the customers happy, you can provide them with the channels to speak. Customer feedback can prove to be helpful towards improving the brand name and customer experience.
Conducting surveys may help the business gather feedback, measure employee satisfaction and understand what the customer wants. The gathered information and the results of the surveys can be used to make the business better and developed.
Surveys are a source to gather firsthand information about the view that customers have for your business so that you find out where and what to work on. Whether a start-up or an already established business, data from customers is always invaluable.
In the blog below, I am going to talk about the Surveys in detail including their techniques and benefits. Further, about the best online Survey Maker Tools to be used, their features so that you come to know which one fits in with your preferences.
What is a Survey?
Surveys are defined as research methods of gathering feedback information from a set of people with the intention of applying it to the business and generalizing the facts to a larger population. Surveys gather the important information that can be further utilized for the business to make major decisions.
Surveys include polls to get the public opinion, market-research surveys, health surveys, government surveys as various examples of research survey methodology. They are cheap, extensive and flexible. Online surveys are way cheaper than the cost of conducting a paper or phone survey even if the cost per response is far less.
They are used to increase business knowledge in the fields such as demography and social research. Surveys are often used to assess opinions, thoughts, and feelings. They can be limited and specific or have more widespread goals.
Types of Survey Techniques
While talking about surveys, you should know that there are two types of survey techniques – Questionnaire and Interviews.
is the on-paper or a digital list of questions that a customer can answer individually. This technique includes both closed-ended and open-ended questions. There are three methods that apply this technique – self-administered, group-administered, and household drop-off. Among these three methods, the self-administered one is most popular nowadays.
are the second survey technique, which is time consuming and usually more probing and personal. An interviewer has the chance to ask follow-up questions and gain deeper insights. There are three methods for Interview approach as phone interview, face-to-face interview, and online interview.
What is a Survey Tool?
Survey Tools are online software, used to gather data that is useful in describing the characteristics of a large population. There is no other research method that can provide this wide capability, which ensures an accurate sample to collect the targeted results in order to make sound business decisions and draw conclusions.
Benefits of Using a Survey Tool
Using digital software to create the surveys has always been convenient for the users as they can take the survey on any device that they are comfortable with such as phone, computer, tablet etc. The software saves time and money as they have lower administrative costs.
And the thing that makes the whole process easy for you is, you send the users an email with the survey link and the survey management tool starts storing data as soon as it gets responses.
Digital surveys are quick, the survey can be sent to thousands of people and that too in different languages with a click of a button. Results can be accurate, as there are no humans putting the data to be analyzed.
Top 12 Free Survey Maker Tools in 2020
There are plenty of free online survey maker tools available that can be used to create free online surveys. If you don’t want to spend a lot of money, you can use free survey generator tools and get the information from your customers that helps the business grow. Below are the best free survey maker tools mentioned. Let’s explore them in detail.
Google Forms is one of the best free online survey maker tools. It is a component of Google Drive with Sheets, Docs and Slides. All the features of this survey maker tool are free. Users can collaborate, select their favorite template and add logic to surveys. Google Sheet collects all the responses and the tool adds basic level of analytics under the ‘response’ tab.
- Customized Templates
- Multiple Question types
- Desktop and Mobile friendly
- Automatic Data export to Google Sheets
- Variety of themes
- Unlimited Surveys and Respondents
- Images and Videos can be added to the surveys
- Simple Data validation checks
This is a browser-based online survey maker tool that helps users create customized surveys and share them out using a variety of modes. The basic version of the survey maker tool is free and allows users to send out unlimited surveys up to 10 questions and 100 responses. The tool also provides an automatic scoring feature for the quizzes that users create. Using the paid version users can fully add and customize branding to the surveys.
- Provides unlimited surveys
- 10 questions and 100 responses per survey
- Fulltime customer support
- Provides 15 question types
- 40 short survey templates
Doodle is a business survey tool that has been designed specifically for scheduling. The tool can be set up with times and/or dates of users’ choices for an event. The tool also allows users create basic polls in which respondents can mark things like diet plans and restrictions for a dinner. In the basic version of the tool users can generate unlimited schedule polls and integrate them with their calendars.
- Simple Polls creation
- Access to invitations for the events
- Notifications about the updates on invites
- Integrated calendar
SoGoSurvey is an online survey design and analysis platform that captures both employee and customer sentiments throughout the conversations with the brand. It provides a full set of functionalities and includes smart design tools and features for automation and distribution management. The basic edition of the tool is free that provides unlimited surveys and allows 200 responses per year limit for questions.
- Provides unlimited surveys and questions
- 200 respondents per year
- Embedding surveys into webpages and emails
- 24 question types
- Data export feature for Word Documents and CSV
- Fulltime support
- Provides variety of Survey template
The free version of this enterprise-level online survey tool allows users to create three surveys in five pages that include unlimited questions with 100 responses. It provides some features for free surveys as they contain dropdown menu, checkbox, radio button, long answer, short-answer questions and rating. Users can also receive one standard report, export data and view the report online. In the free version survey link can be shared only via link.
- Three surveys with unlimited questions
- 100 responses per survey
- Fulltime access to community forum
- One standard report
- Customized color, font and style
- Survey link share via link
- Data export to CSV
TypeForm has an attractive interface that provides a variety of interactive features for the business websites and more. The survey tool contains of several templates that include net promoter score surveys, political polls, customer satisfaction surveys, brand awareness surveys and Facebook polls. The basic version of the survey platform has been nicknamed as CORE Plan that provides 10 fields per typeform, 100 responses per month, answer piping and basic question types.
- Unlimited questions and answers
- Provides data export feature
- Various template options
- Custom design theme
- Email Notifications
- 100 responses per month
- 10 fields per typeform
- Google Sheets, Zapier and HubSpot Integrations
The free version of this online survey tool provides unlimited surveys with 15 questions and 150 responses per survey. Even the free users get all the templates. Users can also share the surveys on social media embedded by QR code. They can also integrate their surveys with GApps Marketplace, Zoho Campaigns, MailChimp and Facebook.
- Unlimited surveys
- 10 questions per survey
- 100 responses per survey
- 200+ templates
- Shares surveys on social media
- Password protection available
- Data export as PDF
- Instant responses
Qualtrics Core XM
Qualtrics Core XM is a survey maker tool that works like a research platform and allows businesses and enterprises to get insight in four basic key metrics: employee experience, customer experience, product experience and brand experience. This survey creation platform helps users send surveys and has a basic version that allows the users 10 outgoing emails, 100 responses and 7 question types for one active survey.
- 100 responses and 10 questions per survey
- 7 question types
- One active survey
- Online reporting
- Survey logic
- Does not expire
- Summary reports and filtering
The top priority of this survey maker tool is to create a conversational interface that ensures that the surveys are more natural and chat-like. Survey templates of this tool are designed to be high-engaging and mobile-first.
- 10 questions per survey
- 100 responses per month
- Embedded surveys
This survey maker tool offers mobile and on-site surveys. Its free version helps users create unlimited surveys and get unlimited responses. It also allows users access its drag-and-drop survey builder and get response analytics once the survey gets completed.
- Drag and Drop survey builder
- Unlimited surveys and responses
- 10+ customizable question types
- Surveys compatible to any screen size
- Sharing surveys on social media
- Response analytics
Survey Planet is a free online survey tool that offers a variety of survey types to the users. Among all the free survey maker tools in this list, this is one of the few that provides unlimited questions, surveys and responses in the free version. Its free tier also contains of SSL security, more than 90 pre-written surveys, anonymous data and responses, basic in-app reports and a variety of methods to share the survey.
- Unlimited questions, surveys and responses
- SSL Security
- More than 90 pre-written surveys
- Basic survey themes
- 20 languages available
- Opening and Closing messages
- Shares surveys on social media
- Option to delete unwanted participants
- Duplication of surveys
- In-app reports
- Survey embedding and theme options
Crowdsignal (Formerly PollDaddy)
This survey maker tool, formerly known as PollDaddy, provides users the variety of quizzes, surveys and ratings. Free tier of the survey maker tool offers unlimited answers and surveys and allows analysis and collection of data from different sources including social media and mobile. Surveys created using this survey creation tool, can utilize 14 types of questions. Further, users can add HTML elements and images. This tool embeds the surveys in company emails and websites.
- Unlimited surveys and polls
- Limited report filtering
- Rate limited Poll voting
- Access to 14 types of questions
- Crowdsignal branding included
All the survey maker tools mentioned above have their own advantages. Wondering how to find the right one?
Set up your priorities for what you need in your survey maker tool and have at it.
Each one of the tools in the list allows users to create and share surveys and forms. If you are looking for creating a lot of surveys/form and receive unlimited responses, go for Survey Planet or Google Forms. If you need something simple, Crowdsignal will work for you. And if you seek help writing questions, you should go for SurveyMonkey for sure.
The best part about all the online survey tools is that all of them are free and you can try different ones before you choose the one for long-term.