Blog Article

What are the Types of Graphic Design

By Saumya | February 8, 2024 11:55 am

Graphic design is a vast and vibrant field that encompasses a range of specialties, each answering the question of what is graphic design in its unique way. With the advent of AI Design tools, these specialties are evolving, integrating technology into traditional design techniques. Each type of graphic design not only requires specific skills and techniques but also caters to different needs and purposes, offering a plethora of graphic design examples to illustrate this diversity. This blog aims to explore the various types of graphic design, or types of graphics, helping those interested in the field to understand its diversity and complexity. By showcasing examples of graphic design across different graphic design types, we aim to provide a comprehensive overview of this dynamic and creative industry.

  1. Brand Identity and Logo Design

Brand identity and logo design, a pivotal type of graphic design, are crucial for businesses to establish a strong presence in the market. This type of graphic design, one of the different types of design in the graphic arts, involves creating a visual identity for a brand. Designers in this field, representing one of the various types of graphic designers, work on developing logos, color palettes, typography, and imagery that collectively convey the essence of a company. They aim to create a consistent and recognizable brand image that resonates with the target audience. As a prime example of different types of graphic design, brand identity and logo design showcase how diverse the graphic arts examples can be, each type of graphic design catering to specific communication and aesthetic needs.

  1. Packaging Design

Packaging design, a vital graphic design category, merges creativity with practicality and is one of the intriguing graphic design topics. It involves designing the physical packaging of products, showcasing what graphic design can achieve in practical applications. This type of design is not just about aesthetics; it also considers how to protect products, present information, and comply with regulations, thus providing graphic examples of design that combine form and function. Good packaging design, as a clear illustration of what graphic design encompasses, can attract consumers and influence their buying decisions, making it a critical tool in marketing and a distinctive area in the broader spectrum of graphic design categories.

  1. Web and Digital Design

In the digital age, web and digital design are highly sought-after. This area covers a wide range of tasks, including designing websites, mobile apps, and digital content like banners and social media graphics. Web designers focus on layout, color scheme, and navigation to create user-friendly and visually appealing digital platforms. This type of design requires a good understanding of user experience (UX) and user interface (UI) principles.

  1. Advertising and Marketing Design

Advertising and marketing design is all about communication. Designers in this field create visual content that promotes products, services, or events. This can range from print ads and posters to digital ads and social media content. The key in advertising design is to create compelling graphics that capture attention and convey a message effectively.

  1. Publication and Editorial Design

This type of design focuses on layout and visual storytelling for publications like books, magazines, newspapers, and catalogs, and extends its expertise to business card graphic design. Publication designers work on the arrangement of typography, imagery, and other visual elements to make the content engaging and easy to navigate. With the rise of digital publishing, this field now also includes designing for e-books and online publications.

  1. Environmental and Experiential Graphic Design

Environmental and experiential graphic design is a multidisciplinary practice that integrates graphic, architectural, interior, landscape, and industrial design, often utilizing design templates to streamline the process.  Designers in this field work on signage, wayfinding systems, exhibit design, and space branding. The aim is to improve people's experience of a space through visual communication.

  1. Motion Graphics and Animation

Motion graphics design is a relatively new field that has grown with the advent of digital technology. It involves creating graphics that move or animate. This can include everything from movie opening titles and television graphics to animated website elements and social media videos. Motion designers combine graphic design skills with animation to tell stories and convey messages in a dynamic way.

  1. Illustration for Graphic Design

Illustration is often used in various types of graphic design to add a unique and artistic element. Illustrators create images and drawings that complement or highlight the text and other visual elements. They might work on book covers, editorial illustrations, or graphics for websites and apps. Illustration can range from realistic to abstract, depending on the project's needs.

  1. Infographic Design

Infographics are visual representations of information, data, or knowledge. Infographic design is about presenting complex information clearly and engagingly. This involves using charts, graphs, and illustrations in a way that helps people understand and remember the information. Infographics are commonly used in education, business, and media.

  1. Typography

Typography is an essential element of graphic design that involves the selection and arrangement of type to make written language legible, readable, and appealing. Typography designers focus on font styles, sizes, line spacing, and color to enhance the visual effectiveness of the text. They work on everything from website content and book text to advertising and logo design.

  1. Product Design

Although not traditionally categorized under graphic design, product design has increasingly intersected with graphic design elements. It involves designing the physical form of products and often incorporates graphic elements like user interface design for digital products.


Graphic design is a multifaceted field with various specialties, each serving a unique purpose. Whether it's creating a brand identity, designing a website, or crafting an infographic, graphic design plays a crucial role in communication and visual storytelling. Understanding these different types can help aspiring designers find their niche and develop the specific skills needed to excel in their chosen area.

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