Blog Article

Mailchimp vs. Sendinblue: Which is Better to Use in 2024?

Neeraj Shukla
By Neeraj Shukla | Last Updated on June 3rd, 2024 11:52 am

In the dynamic landscape of digital marketing, where email marketing stands as a pivotal strategy for businesses eager to effectively engage with their audience, Mailchimp and Sendinblue now known as Brevo emerge as leading platforms. Both offer potent tools not just for crafting and analyzing email campaigns but also for integrating with various apps and automating complex marketing workflows. The choice between these platforms can significantly influence the efficacy of your marketing efforts. This detailed comparison of Mailchimp and Sendinblue, focusing on their features, app integrations, workflow automation capabilities, pricing, and ease of use, is designed to guide businesses in making an informed decision that aligns with their specific needs. Whether you're navigating the challenges of a small startup or the expansive needs of a growing enterprise, understanding how each service's strengths and limitations fit with your marketing strategies and budget is crucial for choosing the platform that best supports your goals.

Mailchimp vs. Sendinblue: Comparative Analysis

Comparison Point Mailchimp Sendinblue
Pricing Structure Based on the number of contacts. Offers a free plan with basic features, scaling up with paid plans. Based on the number of emails sent, not contacts. Includes a free plan with daily sending limits.
Features Offers a wide range of email marketing tools, including templates, automation, CRM, and landing pages. Focuses on email campaigns, SMS marketing, chat, and advanced automation. Also offers CRM functionality.
Ease of Use Known for its user-friendly interface and simplicity, making it ideal for beginners and small businesses. Offers a straightforward dashboard, but with more comprehensive features that may have a slight learning curve.
Automation Provides robust automation capabilities for email campaigns, customer journeys, and targeted marketing efforts. Features detailed automation workflows that allow for more personalized and behavior-based email and SMS campaigns.
App Integrations Boasts a vast library of integrations with e-commerce platforms, social media, and other marketing tools. Offers extensive integrations, particularly strong in e-commerce and CRM tools, to enhance marketing workflows.
Deliverability High deliverability rates with tools and guidelines to improve inbox placement. Similar high deliverability, with options for dedicated IPs to improve sender reputation for larger senders.
Customer Support Provides comprehensive support through email, live chat, and an extensive knowledge base. Offers email support, live chat for higher plans, and a helpful resource center for all users.
Target Audience Well-suited for small to medium businesses looking for an all-in-one marketing platform with ease of use. Ideal for businesses of all sizes that require more sophisticated automation and multi-channel marketing capabilities.

A Comprehensive Comparison of Mailchimp and Sendinblue

When evaluating Mailchimp and Sendinblue, two of the most prominent email marketing platforms, it's essential to delve into a detailed comparison to understand which service best fits your marketing needs. Here's a comprehensive look at both platforms based on several critical aspects:

  1. Pricing and Value
  2. Mailchimp operates on a sliding scale pricing model, which adjusts based on the number of contacts. This model is tiered, offering more sophisticated features at higher levels. There's a complimentary tier for beginners, yet for advanced functionalities and greater limits, upgrading to a paid plan is necessary.

    Sendinblue distinguishes itself with a pricing strategy based on the volume of emails sent, rather than the contact list size. This model potentially offers better value for businesses with large contact lists but lower frequency emailing needs. Sendinblue also provides a free plan, albeit with a daily limit on emails.

  3. Ease of Use
  4. Mailchimp is praised for its intuitive interface, simplifying the creation, dispatch, and monitoring of email campaigns. Its drag-and-drop editor and professionally designed templates empower users to craft appealing emails effortlessly.

    Sendinblue, while housing a broader feature set, maintains ease of use with its straightforward design, making it accessible even to novices in email marketing.

  5. Features
  6. Both platforms are feature-rich, yet their focal points differ:

    Mailchimp excels in email marketing capabilities, offering a diverse array of templates, and the best CRM, tool for landing pages, social media advertising, and more. Its automation features are comprehensive, facilitating personalized customer journeys.

    Sendinblue extends its offerings to include SMS marketing, live chat, and a CRM. It shines in automation, allowing for intricate segmentation and tailored campaigns driven by user interactions.

  7. Deliverability
  8. Mailchimp and Sendinblue prioritize email deliverability, ensuring messages reliably reach inboxes. They both provide guidance and tools to enhance deliverability rates, including authentication procedures, list management, and anti-spam measures.

  9. Integration and Automation
  10. Mailchimp boasts an extensive integration ecosystem with e-commerce platforms, CRM systems, and other marketing technologies, enabling seamless connectivity across various facets of a digital marketing strategy.

    Sendinblue stands out for its advanced automation capabilities that encompass email, SMS, and transactional emails. Its workflows can be finely tuned based on detailed segmentation and specific user behaviors.

  11. Customer Support
  12. Mailchimp offers multiple support channels, including email, live chat, and a comprehensive knowledge base. Notably, access to direct support varies by subscription tier.

    Sendinblue is recognized for its responsive email and live chat support across its plans, receiving positive feedback for the quality of assistance provided.

  13. Target Audience
  14. Mailchimp is particularly suited for small to medium-sized businesses and email marketing newcomers, thanks to its user-friendly design and broad feature spectrum that extends beyond email.

    Sendinblue appeals to a diverse clientele, especially those valuing advanced automation, SMS marketing, and a scalable pricing model that accommodates email volume rather than list size.

  15. Analytics and Reporting
  16. Mailchimp provides in-depth analytics and reporting features, allowing users to track the performance of their email campaigns with precision. Metrics such as open rates, click-through rates, and subscriber activity are easily accessible, enabling marketers to refine their strategies based on solid data. Advanced analytics include revenue reports for e-commerce campaigns, making it easier to measure ROI.

    Sendinblue also offers comprehensive analytics, focusing on deliverability, engagement, and campaign performance. Its reporting tools are designed to give a clear view of how different segments respond, with the ability to drill down into the details of each campaign. Sendinblue enhances data-driven decision-making by integrate with Google Analytics, facilitating a broader analysis of how email marketing impacts overall online presence.

  17. Customization and Personalization
  18. Mailchimp stands out for its customization capabilities, particularly through its dynamic content features that allow for highly personalized emails based on subscriber data. This level of personalization extends to the automation workflows, enabling targeted communications based on behavior, preferences, and past interactions.

    Sendinblue excels in personalization as well, with its strong segmentation tools that enable users to send tailored messages to specific groups within their audience. Its transactional email feature is particularly noteworthy, allowing for personalized emails triggered by specific actions, such as purchases or sign-ups, enhancing the relevance and timeliness of communications.

Mailchimp vs. Sendinblue: Both Apps Connect to Appy Pie Connect

When evaluating Mailchimp and Sendinblue, particularly their integration capabilities with Appy Pie Connect, it's essential to delve into how each platform's unique features and services can cater to your email marketing and workflow automation needs. Both Mailchimp and Sendinblue offer robust integrations and automation features, but they serve different user preferences and requirements in the realm of email marketing.

Mailchimp is widely recognized for its user-friendly interface and extensive range of customizable email templates, making it an ideal choice for businesses starting their email marketing journey. The platform's strength lies in its Mailchimp integration capabilities with Appy Pie Connect, which allows users to automate their email marketing campaigns efficiently. This app integration platform facilitates seamless workflow automation by syncing contacts from various sources, automating email sequences based on subscriber activities, and providing comprehensive analytics and reporting tools to measure campaign performance. Mailchimp's integration with a wide array of CRM and e-commerce platforms further enhances its utility, making it a versatile tool for marketing automation.

On the other hand, Sendinblue distinguishes itself as an all-in-one marketing platform, offering not just email marketing but also SMS campaigns and advanced marketing automation tools within a single platform. Sendinblue integrations with Appy Pie Connect empower users to create more complex workflow automation that responds to user actions, email engagements, and web behaviors. This level of automation extends to transactional emails and SMS marketing, areas where Sendinblue excels, providing businesses with the tools to send automated order confirmations, receipts, and direct SMS notifications to their customers. The platform's volume-based pricing model and unlimited contact storage make it an attractive option for businesses with large email lists and those looking to implement comprehensive marketing strategies across multiple channels.

Both Mailchimp and Sendinblue integrations with Appy Pie Connect offer significant advantages for workflow automation and app integration. By leveraging these integrations, businesses can automate repetitive tasks, ensure their marketing efforts are more targeted and personalized, and ultimately save time while increasing efficiency. Whether you choose Mailchimp for its ease of use and extensive template library or Sendinblue for its all-in-one marketing capabilities and strong support for transactional emails and SMS marketing, integrating with Appy Pie Connect will enhance your ability to automate marketing workflows and connect with your audience effectively.


Both Mailchimp and Sendinblue present compelling options for businesses looking to enhance their email marketing strategies through effective app integration and workflow automation with Appy Pie Connect. Mailchimp appeals to those seeking an intuitive interface and extensive template selection, making it ideal for beginners and small to medium-sized businesses. Its robust automation and analytics capabilities support a wide range of marketing activities. Sendinblue, or Brevo, caters to businesses requiring advanced automation, SMS marketing, and a scalable pricing model, offering comprehensive features for more complex marketing strategies. Ultimately, the choice between Mailchimp and Sendinblue should be guided by your specific marketing needs, budget, and the level of sophistication required in your campaigns, ensuring the chosen platform aligns with your business goals for 2024 and beyond.

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Neeraj Shukla

Content Manager at Appy Pie