Appy Pie - Omnichannel marketing

How Omnichannel Marketing Strategy Can Improve Customers Experience?

Originally Posted By Theodora Yebuah  | September 8, 2015  | 4-min read
Tarulika Jain on September 12, 2020  

In this digital world, marketing strategies of businesses are shifting from offline media like newspapers, pamphlets, etc. to online media like social media channels, email notifications, mobile marketing, and many more. Digital media conveniently engages the customers across the globe and strengthen the brand’s position with less time and human effort. Businesses use different tactics and hacks to attract the maximum eyeballs towards their products. One of the latest approaches followed by most of the reputed companies is omnichannel marketing strategies.

Omnichannel marketing is an approach to utilize multichannel for a completely seamless and integrated experience of customers. Various channels like a text message on registered phone number, push notification by mobile app, email in a mailbox, etc. work together for unified customers’ journey with the brand. The omnichannel marketing strategy successfully works for both small and big enterprises. Let us learn more about this strategy in this article. But before proceeding further, let us go through some of the statistics related to the omnichannel marketing strategy:Omnichannel importance - Appy Pie

Why Omnichannel Marketing Strategy is Important for Your Business?

Most of the business giants like Amazon, Microsoft, Apple, etc. have realized the importance of omnichannel marketing strategies. They concluded that utilizing the multi-channels gives them numerous opportunities to make their users more valuable.This way they can also improve theiruser conversion and retention rates. Not only giants, but many startups firms also find that omnichannel marketing is one of the best ways to engage targeted users in no time. There are several other benefits of deploying omnichannel marketing strategies. Some of them are mentioned below:

  • Improves customer loyalty
  • Omnichannel branding provides a standard experience to the users across every platform utilized by businesses to promote their brand. Along with offering a personalized touch to their customers, brands utilize omnichannel to strengthen their connectivity with users. This ultimately results in improving a customer’s loyalty.

  • Optimize Recall Value
  • Most of the enterprises assure brand consistency across various paperless platforms with the help of omnichannel marketing strategies. This consistency optimizes the brand recall value for users. As the recall value improves, the probability of sales also increases.

  • Better Brand Visibility
  • Omnichannel approach helps businesses strengthen their online presence be it mobile or desktop. Be it social media channels or mobile app, omnichannel marketing maintains consistency and improves brand visibility.

  • Increase sales and revenues
  • All the efforts of omnichannel marketing ultimately result in increased sales and revenues. By strengthening customer loyalty, customer service automation improving the brand value, etc. with the help of the omnichannel approach, businesses targets to increase their sales and revenues.
There are plenty of benefits to using the omnichannel platform. But before using the multiple channels altogether, you must take care of a few points.

How To Make A Successful Omnichannel Marketing Strategy?

To diversify your business with the help of an omnichannel marketing approach, you need to spend time on making a crisp and clear strategy. While making a strategy, you must consider a few points. Some of them are mentioned below:

  1. Put Yourself in the Shoes of Your Customers
  2. Omnichannel strategy majorly focusses on the interests, behavior, and activity of customers. So, before finalizing any omnichannel strategy, you must make sure that you have carefully evaluated your customers’ journey. Your plans to promote the brand must be customer-focused and must aim at catching their attention. To know more about techniques to attract your customers, you can deploy the digital marketing hacks given in the video:
    (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

  3. Categorize Your Audience
  4. The categorization of the audience is a must for the success of omnichannel strategies. Based on the data points and characteristics of users, you must take the full advantage of every channel whether it is a text message, audio note, or in-app advertisement. Proper segmentation can help you in effectively deploying the omnichannel marketing strategy.

  5. Leverage the Power of Personalization
  6. One of the most crucial elements of an omnichannel marketing strategy is personalization. Make sure by taking the help of data analytics and automation tools, you can successfully add the element of personalization while connecting with your users on different channels. To know more about the power of personalization and other growth hacking tools on social media, you can watch the video:
    (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

  7. Improve the Response Mechanism
  8. With the help of an omnichannel marketing strategy, you can directly trigger the customers’ nerves to act. You must add some call to action buttons and URLs to improve the response mechanism of users. If they encounter the notification multiple times on their various channels, they might end up becoming your regular customer.

  9. Track Your Success Rate
  10. Some channels might work outstandingly for your brand while others may fail to generate the desired output. After deploying the omnichannel marketing strategy, you must track the progress rate of each platform and improve your strategy accordingly. Omnichannel marketing strategies are all about improving the customers’ experience. As today’s customers not only shop for the good quality of products but good experience also.

Summing Up

Unlike few years, an omnichannel marketing strategy is widely utilized by brands across the world. As multiple channels of communication become approachable to users, omnichannel strategy started revamping the way of online marketing. Omnichannel strategy can improve the success rate if you can integrate various social media platforms. For instance, integrating Instagram and LinkedIn, you Can notify your LinkedIn users every time you post on your Instagram business account. This way, you can reduce theefforts while notify your users on every platform. You can easily connect multiple marketing channels with the help of Appy Pie Connect. Appy Pie Connect is one the best available automation platforms available online. You can easily integrate and automate their workflows of hundreds of apps through Connect. You have to simply click on the apps you wish to integrate.Start Free TrialThus, to improve customer loyalty, enhance brand visibility, increase the retention and conversion rates, and most importantly to make your customers feel more valuable, you must think of deploying an omnichannel marketing strategy in your business.!“Every single interaction, the most minute details of the interaction you have with your customer, are an opportunity for you to create something remarkable”- Joey Coleman, Co-expert, and Co-host Experience Thesi

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