11 Excellent Examples of Omni-Channel Experiences in 2021
By Abhinav Girdhar | Last Updated on July 19th, 2024 11:29 am | 6-min read
Table of Content
Omnichannel marketing is an approach to integrating multi-channel communication that businesses use to interact with their customers. It coordinates the brand messages across all these channels. This marketing strategy uses the customers' interests and perspectives to enhance the reliability and consistency of the brand’s marketing messages. Business marketing teams unite the strengths of all the communication channels and use omnichannel marketing to convey a more effective and consistent brand message.
Examples of Omnichannel Experiences
You need to work closely with various departments in your organization to develop a unique omnichannel infrastructure. Keep a check on these parameters like a product, customer support, sales, and marketing, while creating your omnichannel marketing strategy. You need to understand the main objective of the omnichannel initiative so that you can start planning your transition towards a strong omnichannel marketing strategy. It is a new emerging concept and allows you to start small and expand it in the future. Here are a few examples of omnichannel customer experiences.- Bank of America
- Value City Furniture
- REI
- Starbucks
- VIP.com
- Chipotle
- TBC Bank
- Walgreens
- Sephora
- Topshop
- Disney
Bank of America is one of the best banks in the industry. The bank has set up a benchmark for a dynamic experience, which allows for everything – from booking appointments using the bank’s mobile and desktop apps to depositing cheques.
Value City Furniture is a well-known furniture brand. It is also known as American Signature Furniture. The firm understands the need to establish and nurture relationships with the customers. To help encourage engagement between the brand and the customer’s touchpoints, they focus on answering customer questions and promoting both the rational and emotional aspects of furniture purchase. This is one of the marketing strategies that have historically been neglected.
REI offers multiple channels for users to shop. Most of their customers use their smartphones while shopping in this brick-and-mortar store. The fact itself shows that the firm is a great case study for leveraging multiple channels. They let the customers search before they make a purchase.
Starbucks is one of the best examples of an omnichannel experience. Take a quick look at the Starbucks rewards app and you will get to know why you can consider it one of the excellent omnichannel experiences out there.
VIP.com is one of the best eCommerce marketplaces that operate in China. It is a B2B website that makes money from the retailers that sell their products on its platform.
Has it happened to you that you placed an order just to find that the restaurant has not prepared it by the time you reached there? I just hate it when that happens. I mean, what is the point of using an online ordering system if we need to wait for the order anyway?
TBC Bank is a leading firm that operates in the country of Georgia. It has won the FICO Decisions Award 2016 for Customer Onboarding and Management. The bank restructured the process of how users sign up for their accounts. It addressed all-too-common issues in the banking industry as the numbers of customers were reducing during the onboarding process.
Walgreens is a popular pharmaceutical company that has created an excellent omnichannel experience by providing its users with the mobile app as a primary tool for brand communications. With this app, the customers can check and refill prescriptions without having to contact their pharmacy. Using this app, they can also set up reminders to get the alerts if their prescription needs to be renewed.
Sephora is one of the most popular beauty giants that create an omnichannel experience to establish better relationships with the customers. The firm offers an online platform that connects its shoppers’ online purchases to their in-store visits.
Topshop is one of the best UK-based fashion brands. It manufactures trendy clothing for women. In the marketing strategy for London Fashion Week that company introduced a series of digital billboards to be displayed all over the United Kingdom.
Disney focuses on both, major and minor needs of the consumer and places an excellent example of an omnichannel experience. Let us start with the entertainment giant's beautiful, appealing, and mobile-responsive website. It is a trip-planning website and works well on mobile which is something that you don't see very frequently.Conclusion
Omnichannel marketing strategy is no more a choice only for retailers, as various online marketers have also started implementing this technique into their businesses. Not only the marketers but the older generations are also utilizing the power of digital channels to optimize their relationships with the brands and streamline their shopping experiences. There is so much competition out there, but with a healthy dose of creativity and the right channel strategies, you can set your brand up for stability and durability in this rapidly changing environment. With a lot of opportunities wide open, it’s time to explore what omnichannel marketing strategy can do for your company. Visit Appy Pie Academy and learn more about various omnichannel and digital marketing techniques on Instagram, Facebook, Snapchat, Twitter, and much more!Related Articles
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