Best Video Editing Apps for Professionals and Amateurs in 2023

By Snigdha | Last Updated on November 2nd, 2023 6:49 am

Content is King – A cliche that has stood the test of time. But the type of content that reigns supreme today is video content. Marketers who incorporate video into their campaigns experience 34% higher conversion rates (Source). Whether you’re a professional video editor or an amateur content creator, having the right video editing app at your disposal can make all the difference in crafting stunning videos. With the plethora of options available today, choosing the best video editing apps for your needs can be a daunting task. Fear not, though, as we’ve got you covered with this comprehensive guide to the best video editing software out there.

It is wise, however, to remember that not all your needs may be met even with the best free video editing app. In such situations, it is better to choose the one that suits most of your needs and then look into viable options for app integrations to expand on the native features and functionality of the chosen platform.

In this blog post, we’ll explore a range of video editing apps and software, including the best free video editing software and professional-grade top video editing apps. We’ll talk about the pros and cons, and provide the pricing information for each app. Plus, we’ll also discuss what makes a video editing app truly stand out.

What is a Video Editing App?

Before we declare the best app for video editing, let’s start with the basics. A video editing app is a software tool designed to manipulate and edit video footage to create a polished and engaging final product. These apps offer a wide range of features, from simple trimming and cutting to advanced effects and transitions, allowing users to bring their creative vision to reality.

Whether you’re editing videos for personal use, social media, YouTube, or professional projects, a good video editing app should offer intuitive controls, a robust set of editing tools, and the ability to export high-quality videos. Now that we’ve covered the fundamentals, let’s explore the best video editing apps available today.

Best Video Editing Apps & Software

Now that we know the basics of a video editing app and how it can help professionals and amateurs realize their creative vision, it is time to look at the list of the best video editing software.

Appy Pie Design

The AI Video Generator from Appy Pie Design is an innovative online platform that utilizes artificial intelligence (AI) to automate the video creation process. It’s designed to empower individuals and businesses to effortlessly produce high-quality videos without the need for extensive video editing skills or expensive equipment.

Pros

• The platform’s user-friendly interface makes it accessible to individuals with all levels of technical expertise.
• It significantly reduces the time and cost associated with video production.
• Businesses can quickly scale their video production efforts to meet their evolving needs.
• Users can customize their videos with branding assets, voiceovers, and music.

Cons

• It has plenty of automated features, but may not have more advanced video editing capabilities.
• The quality of AI-generated videos may not always meet the user’s exact expectations.
• The subscription-based pricing makes it an ongoing cost for businesses.

Pricing

For detailed pricing information, it’s advisable to visit the official Appy Pie Design website.

iMovie

iMovie is a user-friendly video editing app developed by Apple for macOS and iOS. It’s an excellent choice for beginners and casual video editors.

• Intuitive interface with drag-and-drop functionality.
• Offers a wide range of templates and themes.
• Seamless integration with Apple’s ecosystem.
• Supports 4K video editing.
• Free for Apple device users.

Cons

• Limited advanced features compared to professional-grade software.
• Exclusive to macOS and iOS.

Pricing

Free for Apple device users.

Camtasia

Camtasia is a powerful video editing and screen recording software designed for educators and content creators.

Pros

• Robust screen recording capabilities.
• User-friendly interface.
• Extensive library of royalty-free assets.
• Supports multi-track editing.
• Great for creating educational content.

Cons

• Relatively high price for a one-time purchase.
• May have a steeper learning curve for beginners.

Pricing

Starting at $249 for a one-time purchase.

Synthesia

Synthesia is a unique video editing app that specializes in creating AI-generated videos with text-to-speech capabilities.

Pros

• Creates engaging AI-driven videos.
• Easy to use for creating educational or informative content.
• Multiple languages supported.
• Offers a free plan with limited features.

Cons

• Limited to AI-generated content.
• May not be suitable for all video editing needs.

Pricing

Free plan available; paid plans start at $40/month.

Adobe Premiere Pro

Adobe Premiere Pro is a professional-grade video editing software widely used in the film and television industry.

Pros

• A comprehensive set of editing tools and features.
• Supports 8K video editing.
• Integration with Adobe Creative Cloud for seamless workflow.
• Extensive plugin support.
• Regular updates with new features.

Cons

• Subscription-based pricing can be expensive.
• High system requirements.

Pricing

Subscription plans start at $20.99/month.

Riverside.fm

Riverside.fm is a video and audio recording platform designed for podcasters and remote video interviews.

Pros

• High-quality remote video recording with separate audio tracks.
• Easy-to-use interface.
• Cloud-based storage and backups.
• Supports up to 4K video.

Cons

• Primarily designed for podcasting and remote interviews.
• Limited editing features compared to dedicated video editing software.

Pricing

Plans start at $7.50/month.

Final Cut Pro X

Final Cut Pro X is Apple’s professional video editing software, known for its advanced features and seamless integration with macOS.

Pros

• Professional-grade editing capabilities.
• Supports 360-degree video editing.
• Optimized for Apple hardware.
• Advanced color grading and motion graphics.
• Regular updates with new features.

Cons

• Exclusive to macOS.
• Higher price point.

Pricing

$299.99 as a one-time purchase.

Simplified

Simplified is an online video editing platform designed for creating marketing videos and social media content.

Pros

• User-friendly interface.
• Extensive library of templates and stock footage.
• Collaboration features for team projects.
• Affordable pricing.

Cons

• Limited advanced editing capabilities.
• May not be suitable for complex video projects.

Pricing

Plans start at $20/month.

HeyGen

HeyGen is a mobile video editing app that specializes in creating short, engaging videos for social media.

Pros

• Easy-to-use mobile app.
• Offers AI-powered video creation.
• Ideal for quick social media content.
• Free plan available.

Cons

• Limited to mobile editing.
• Not suitable for long-form videos or professional projects.

Pricing

Free plan available; paid plans start at $9.99/month.

Animaker

Animaker is a versatile animation and video editing software that caters to a wide range of users, from beginners to professionals.

Pros

• Extensive library of animated assets.
• User-friendly interface.
• Offers a free plan with limited features.
• Suitable for creating explainer videos and animations.

Cons

• Limited 3D animation capabilities.
• May not be ideal for complex video editing.

Pricing

Free plan available; paid plans start at $10/month.

PlayPlay

PlayPlay is an online video editing platform tailored for creating social media videos and engaging marketing content.

Pros

• Simple and intuitive interface.
• Pre-designed templates for various social media platforms.
• Collaboration features for teams.
• Affordable pricing options.

Cons

• Limited advanced editing features.
• Not suitable for professional video projects.

Pricing

Plans start at $24/month.

What Makes the Best Video Editing App?

With numerous video editing apps and software options available, determining which one is the best for your needs can be challenging. Here are some key factors to consider when choosing the right video editing app for you:

1. Ease of Use: For beginners and casual users, an intuitive interface with easy-to-understand controls is crucial. Look for apps that offer a shallow learning curve.
2. Features and Functionality: Consider the specific features you need. Are you looking for advanced editing tools, special effects, or templates? Choose an app that aligns with your project requirements.
3. Platform Compatibility: Ensure that the video editing app you choose is compatible with your operating system (e.g., macOS, Windows, iOS, Android).
4. Performance: The app’s performance is vital, especially for large video projects. It should run smoothly without frequent crashes or slowdowns.
5. Export Options: Look for apps that offer a variety of export settings and formats to ensure compatibility with different platforms and devices.
6. Cost: Your budget is a significant factor in selecting a video editing app. Consider whether you prefer a one-time purchase, a subscription model, or a free option with paid upgrades.
7. Support and Updates: Choose an app that receives regular updates and offers customer support in case you encounter any issues.

Remember that the best video editing app varies depending on your specific needs and skill level. While professional editors may gravitate toward high-end software like Adobe Premiere Pro, beginners might find iMovie or HeyGen more accessible.

Conclusion

Video editing has become an essential skill in today’s digital world, whether you’re a content creator, marketer, educator, or simply someone who enjoys making videos. The right video editing app can elevate your content and make the editing process more efficient.

Above, in the blog, we’ve explored a range of video editing apps and software, from user-friendly options like iMovie and HeyGen to professional-grade tools like Adobe Premiere Pro and Final Cut Pro X. Each of these apps has its strengths and weaknesses, catering to different users and project requirements.

When choosing the best video editing app for you, consider factors such as ease of use, features, compatibility, cost, and support. Ultimately, the best app is the one that empowers you to bring your creative vision to life.

No matter which video editing app you choose, remember that practice and experimentation are key to honing your skills and creating exceptional video content. So, pick an app that suits your needs, is scalable, and has great options for greater results using app integration with your favorite video editing app.