11 Best AI Tools for Social Media in 2023

By Snigdha | Last Updated on May 24th, 2024 9:22 am

Social media consistency is the key to achieving marketing success for any business. To keep up with the ever-evolving algorithms and reach a wider audience, businesses need to maintain a steady stream of high-quality content. The total spend on social media advertising is projected to reach $268 billion in 2023 (Source). However, managing social media can be challenging, from content creation to scheduling and understanding your audience's preferences. That's where AI comes into play, revolutionizing the way businesses handle social media management. AI tools offer content generation, sentiment analysis, and data insights, making it easier to make informed decisions, connect with your audience, and save time for more strategic tasks. AI-based workflow automation platform, Appy Pie Connect further helps businesses leverage these tools to their maximum potential.

Ahead in the blog, we'll explore the best AI tools for social media management in 2023, highlighting their key features and advantages.

What Makes the Best AI Social Media Management Software?

The ideal social media management software should enhance consistency and productivity by automating scheduling, tracking past and future posts, and providing valuable insights into performance and audience engagement. When AI is integrated, it takes your social media game to the next level by offering features like natural language processing (NLP) for sentiment analysis, generative AI for content and image creation, and predictive machine learning for post optimization. Here are the main criteria we considered when selecting the top AI-powered social media management tools:

  1. AI Functionality: We focused on tools equipped with AI capabilities, including NLP, generative AI, and predictive machine learning, to streamline content creation, analysis, and optimization.
  2. Ease of Use and Support: The selected tools are user-friendly, with comprehensive support and documentation to help users harness their full potential.
  3. Integration with Social Media Platforms: We preferred tools that integrate seamlessly with a wide range of social media platforms, ensuring you can manage all your accounts in one place.
  4. Automation and Time-saving Features: We looked for features that can automate scheduling, content creation, and posting, ultimately saving you time and effort.
  5. Analytics and Reporting: The chosen tools offer robust analytics and reporting capabilities, allowing you to track engagement metrics and adjust your social media strategy as needed.

Best AI for Social Media to Help Businesses with Marketing

We have already discussed a fair bit about the best AI tools for business and what goes into making the best AI tool for social media marketing. Now, let's dive into the best AI-powered social media management apps for 2023:

  1. FeedHive (Web): Best for Content Recycling and Conditional Posting
  2. FeedHive simplifies social media management with AI-powered content generation, performance predictions, and recycling. Its dynamic content creation with variables ensures a steady stream of engaging posts. While some advanced AI features require higher-tier plans, it's a valuable tool for maintaining content consistency.

    Top Features:
    • AI Writing Assistant for content generation.
    • AI-powered performance predictions and content recycling.
    • Conditional posting based on engagement levels.
    • Customizable post categories for organized scheduling.
    • Intuitive and user-friendly interface.
    • FeedHive University offers step-by-step tutorials.
    • Numerous integration possibilities with Appy Pie Connect for additional automation.
    • Dynamic content with variables
    • AI performance predictions
    • Content recycling
    • Conditional posting.
    • Some AI features are restricted to higher-tier plans.
    Pricing: Starts at $19/month for the Creator plan with AI Writing Assistant.
  3. Vista Social (Web, iOS, Android): Best for Connecting Multiple Social Channels
  4. Vista Social serves as a central hub for managing various social platforms. It offers AI-powered content generation, review tracking, and chat capabilities. Although AI features are limited in the lower-tier plans, the platform truly streamlines multi-channel social media management.Top Features:

    • Seamless integration with various social media platforms.
    • AI features for text generation to adapt content length.
    • All-in-one platform for post-scheduling, audience engagement, and review tracking.
    • TikTok and Instagram feed planners.
    • Numerous integration possibilities with Appy Pie Connect for additional automation.
    • Connects to multiple social platforms
    • Review tracking
    • Chat with the audience.
    • AI features are only available in the highest-tier plan.
    Pricing: Starts at $15/month for the Pro plan.
  5. Buffer (Web, iOS, Android): Best for Turning Content Ideas into Multiple Posts
  6. Buffer strikes a balance between recurring and fresh content, facilitating efficient content scheduling and campaign management. It provides insights into audience demographics and behavior, empowering data-driven social media strategies.

    Top Features:
    • Effective content idea management.
    • Audience overview, including gender, age, and location.
    • Multichannel campaign management for balanced content.
    • Integration with popular social media platforms.
    • Integration with Google My Business and Mastodon.
    • Numerous integration possibilities with Appy Pie Connect for additional automation.
    • Efficient content scheduling
    • Audience insights
    • Campaign management.
    • Cost increases with the number of connected channels.
    Pricing: Starts at $6/month per channel for the Essentials plan.
  7. Flick (Web, Android, iOS): Best for Generating Post Ideas and Repurposing Content
  8. Flick streamlines content creation with intuitive brainstorming tools and AI-powered post generation. While the basic plan offers limited AI features, it's an excellent choice for maintaining a diverse and engaging content calendar.

    Top Features:
    • Content Lab for brainstorming and idea generation.
    • AI-powered post idea generation with customization options.
    • Easy repurposing of blog posts, videos, and social media content.
    • Integration with various social media platforms.
    • 7-day free trial available.
    • Easy-to-use content brainstorming
    • AI-powered post generation.
    • Limited AI features in the lowest-paid plan.
    Pricing: Starts at £14/month for the Solo plan.
  9. Audiense (Web): Best for Intelligent Social Listening on Twitter
  10. Audiense specializes in Twitter analytics, offering in-depth insights into your audience's demographics, interests, and personality traits. While it may lack advanced social management features, it's a valuable tool for understanding and engaging your Twitter audience.

    Top Features:
    • In-depth analysis of Twitter data.
    • Demographics, socioeconomics, and personality traits insights.
    • Top influencers and brands identification.
    • Interest breakdown for precise targeting.
    • Media affinity, content analysis, and buying mindset insights.
    • Integration with Facebook and Instagram audiences (post-acquisition).
    • In-depth Twitter analytics, demographics, interests, personality traits.
    • Limited in social management features.
    Pricing: Starts at $49/month for the Twitter Marketing plan.
  11. Ocoya (Web): Best for Writing Captions and Hashtags
  12. Ocoya simplifies social media scheduling with AI-driven copywriting templates and direct integration with Canva. While its AI features are somewhat limited in the lowest-tier plan, it enhances content creation and posting efficiency.Top Features:

    • AI copywriter with 56 customizable templates.
    • Direct integration with Canva.
    • Smooth social media scheduling.
    • Support for eCommerce platforms like Shopify and WooCommerce.
    • Bronze plan available at an affordable price.
    • Direct integration with Canva
    • AI copywriting templates.
    • Limited AI features in the lowest-paid plan.
    Pricing: Starts at $19/month for the Bronze plan.
  13. SocialBee: Best for AI-powered Social Media Management
  14. SocialBee is an AI-powered social media management tool that helps users streamline their social media strategy, from content creation to scheduling, ensuring consistent engagement and growth. Users can also harness the power of automation to optimize posting times, reach your target audience, and amplify your brand presence effortlessly.

    Top Features:
    • AI Copilot
    • Content calendar view
    • Upcoming posts preview
    • The possibility to repurpose content
    • Bulk content editor
    • Best posting time recommendations
    • Team collaboration features
    • AI-powered post generation
    • Integrates with Canva, Unsplash, Zapier and more
    • Social media analytics
    • Social inbox management
    • Doesn’t allow content creation and scheduling via the mobile app
    • Doesn’t offer a free plan
    Pricing: starts at $29/month, offering a 14-day free trial, no credit card required
  15. Predis.ai (Web): Best for Generating Posts, Carousels, and Videos
  16. Predis.ai accelerates content creation with AI-generated posts, carousels, and videos. It also offers competitive analysis to refine your social media strategy. While some AI-generated media suggestions may require editing, the platform streamlines content production.

    Top Features:
    • Rapid generation of post content.
    • Quick creation of Instagram carousels.
    • Utilizes stock video library for video creation.
    • Competitive analysis and performance tracking.
    • Numerous integration possibilities with Appy Pie Connect for additional automation.
    • Generates posts, carousels, and videos
    • Competitive analysis.
    • Some AI-generated media suggestions may be off-mark.
    Pricing: Starts at $29/month for the Solo plan.
  17. Publer (Web, iOS, Android): Best for Text-to-Image AI Generation
  18. Publer offers AI-powered text-to-image generation and topic discovery, simplifying content creation. Despite some room for improvement in analytics, it's a versatile tool for crafting engaging social media posts and exploring trending topics.

    Top Features:
    • Text-to-image AI generation for visually appealing posts.
    • Search for top topics by country or category.
    • Integration with various social media platforms.
    • Integration with eCommerce platforms like Shopify and WooCommerce.
    • Access to a wide range of post templates.
    • Offers text-to-image AI generation
    • Topic discovery.
    • Analytics could be improved.
    Pricing: Starts at $12/month for the Professional plan.
  19. ContentStudio (Web, iOS, Android): Best for Staying on Top of Content Topics
  20. ContentStudio combines content discovery with automation features and comprehensive analytics. While its interface can be complex, it empowers users to curate and schedule engaging social media posts and gain valuable insights into content performance.

    Top Features:
    • Content discovery and tracking for various topics.
    • Automation features for post-scheduling and content recycling.
    • In-depth content analytics and reporting.
    • Integration with multiple social media platforms.
    • Numerous integration possibilities with Appy Pie Connect for additional automation.
    • Content discovery
    • Automation features
    • Analytics.
    • Complex interface.
    Pricing: Starts at $25/month for the Starter plan.
  21. Taplio (Web): Best for Growing a Personal Brand on LinkedIn
  22. Taplio seamlessly integrates with LinkedIn, enhancing personal branding with AI-generated posts and streamlined engagement features. While AI capabilities are limited in the lower-tier plan, it simplifies LinkedIn networking and content creation.

    Top Features:
    • Seamless integration with LinkedIn for easy content creation and engagement.
    • AI-generated post suggestions and conversation starters.
    • Efficient management of LinkedIn connections and conversations.
    • Numerous integration possibilities with Appy Pie Connect for additional automation.
    • A starter plan is available with valuable features.
    • Seamless LinkedIn integration
    • AI-generated posts.
    • AI features are not available in the lowest-paid plan.
    Pricing: Starts at $39/month for the Starter plan.
  23. Hootsuite (Web): Best for AI Post Prompt Variety
  24. Hootsuite offers a wide range of social media management tools, including AI-powered post prompts and robust analytics. While it's relatively expensive, it empowers users with a data-driven approach to social media marketing, making it a comprehensive choice for businesses.Top Features:
    • AI tool OwlyWriter from Hootsuite offers content suggestions and prompts.
    • A deep library of editable post templates.
    • Robust reporting and analytics capabilities.
    • Seamless social media management across platforms.
    • Numerous integration possibilities with Appy Pie Connect for additional automation.
    • Variety of post templates
    • Robust analytics
    • DM management.
    • Relatively expensive.
    Pricing: Starts at $99/month for the Professional plan.


The best AI tools for social media management in 2023 offer a wide range of features to streamline content creation, scheduling, and audience engagement. Whether you're looking to recycle content, generate post ideas, or gain deep insights into your audience, these tools can help you achieve your social media goals. By harnessing the power of AI, you can enhance consistency, save time, and make data-driven decisions to drive your social media success.

Give these AI-powered social media management tools a try to discover which one best suits your business needs and helps you stay ahead in the competitive social media landscape.

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Content Head at Appy Pie