Back to blog

How to Launch Your App in an International Market?

Originally Posted By Adam Graham  | April 30, 2015  | 4-min read
Ruchi Gohri on September 14, 2020  
Market an app globally - Appy Pie

App development organizations are no longer limited to geographical boundaries. International apps help businesses drive growth by expanding into the global markets. They allow businesses to reach out to an international community. Let us take an example of Tinder. Tinder is one of the most popular international dating apps that has extended its business to different countries helping people meet new people and find their best match.

As the app market extends beyond countries, app developers have started to cater to the consumers across the globe. For example, you are operating a firm in the United States and want to expand your business worldwide. You can just create an app for your business and launch it internationally. It may seem a little difficult and unapproachable, however, there are a few ways to get involved in the global market.

In this article, we are going to discuss the ways you can implement to promote your app globally and earn more profits.

Tips for Creating an International App

Here are a few major things that you can keep in mind while creating an international app and promoting it into the global market.

  1. Get a Head Start
  2. You must plan your app creation strategy before you start researching the global market. You need to think globally at an early stage and start performing basic metrics analysis. This will help you learn what works and what does not in the global market, and you can then get familiar with the strategies that might work in an international market.

    Before we go ahead with other useful tips, let us go through some stats to learn more about the apps globally.

    Develop an International App - Appy Pie

  3. Research Your Target Countries
  4. Once you have planned your approach strategically, you must start researching your target countries. This research and analysis will help you in making informed app decisions. You can also visit your target countries to know about different cultures and customs. Knowing basic things about the target audience can help you create a well-organized and successful app.

    Market research helps you study the competition and find out what all brands are doing great in the market. This helps you create an excellent app strategy to beat this competition. Your international business has both global and native competitors. Make sure you offer customers something different and better to help your business stand out.

  5. Understanding Different Cultures
  6. When planning to create a global app and traveling to your target countries, ensure that you respect their customs and culture. The best way to gain the trust of people in there is by getting to know them. Try to study the thinking pattern of people, understand how the country works, their religious beliefs, and much more. If you are planning to introduce a shopping or a dating app, you must learn the user behavior, preferences, and choices to get better results.

  7. Localize the App to Fit in
  8. Now that you know the different cultures of your target countries, you can localize your app as per their requirements. When you enter a new market, you need to twist your app design, description, language, and other essential elements so that they resonate with the new customer base. All these elements will contribute to your app search ranking on the app stores and search engines. Don’t forget to add relevant keywords to your app description.

    Here is a video to help you learn how you can write an excellent app description.

    (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

  9. Promote Your App
  10. You must promote your app in the local app stores and markets of different countries. Many countries have different popular app stores and local app distribution platforms that you can use to distribute your app locally and drive more downloads.

    Here is a quick video with a brief discussion on various app stores and app distribution platforms.

    (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

    You can promote your app using videos as people in different countries love to watch videos and they are easily shareable. Just make sure that you post high-quality videos including CTAs for download at the right place.

    Here is a video to help you learn how you can optimize your app to increase its visibility in the app stores.

    (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

  11. Automate Your Transactions
  12. Make sure all your app-related transactions should be performed using cloud services. This will help you deliver the best possible app experience to your users. For example, you are creating an eCommerce app, make sure you have your own online payment gateway integrated with your app so that your users don’t face any latency issues and get the transactions to go through right away.

    Here is an easy way to get this done in just a few clicks. Appy Pie offers an automation platform – Appy Pie Connect. With this automation software, you can integrate your business apps with one of the most popular payment platforms – PayPal. Once you integrate PayPal with your app, you can have all your transactions processes without any hassle.

    Connect PayPal to 150+ Apps

  13. Integrate Social Media
  14. Do not forget to include social media logins to your app. This makes the registration process easy for the users which helps in easy data collection without any additional hassle. However, make sure that these social platforms are localized with the countries and their culture. Identify the most relevant social media platforms for different countries and provide login options accordingly.

    Let us take an example of integrating Facebook with your app. You can do that easily with Appy Pie Connect. Appy Pie Connect is one of the best social media integrations tools available online. It allows you to integrate your apps with different social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc.
    Connect Facebook Page to 150+ Apps
    Here is a video to help you learn how you can add social media features to your website.

(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)


With various risks associated with your products, you need to make sure that your app works. The best way to do it is you measure the KPI metrics to monitor your app performance. These KPI metrics help you understand which areas of your app need improvement.

Scaling an app globally can be a challenge. However, it can become if you create your app using Appy Pie’s App Builder as it offers various customization features that you can use to localize your app.App promotion and optimization is also very convenient with Appy Pie. Check out this course on Appy Pie Academy that helps you optimize and promote your app for various app stores – Mobile App Marketing Strategy & App Monetization For Free.

Follow the tips mentioned to monetize your app and grow the user base. As time passes, smartphone usage will grow abroad and will provide more attractive opportunities for startups.



You May Also Like:

Take a deeper dive into the digital ecosystem and start expanding your business with these helpful resources:

Abhinav Girdhar

Founder and CEO of Appy Pie

App Builder

Take a Related Course

Most Popular Posts