Blog Article

Zoom vs. GoTo Meeting at a glance

Tanushree Munda
By Tanushree Munda | Last Updated on April 18th, 2024 10:53 am

In the world of virtual meetings and digital workspaces, Zoom and GoTo Meeting stand out as leading platforms, each integrating workflow automation tools to streamline operations and enhance user experiences. Both services offer robust features for communication, collaboration, and online meetings, catering to businesses of all sizes. At a glance, Zoom is renowned for its ease of use, high-quality audio/video, and extensive integration options, making it a favorite among educators, businesses, and social groups alike. It leverages workflow automation tools to simplify meeting scheduling, participant management, and follow-up processes, thereby enhancing productivity. GoTo Meeting, on the other hand, is praised for its reliability, security features, and unique offerings like unlimited cloud storage for recordings. It also incorporates workflow automation tools, ensuring that meeting setup, execution, and data management are efficient and seamless. As we delve deeper, we'll compare Zoom vs GoTo Meeting features to help you decide which platform suits your needs best, with a particular focus on how each platform's integration with workflow automation tools can optimize your virtual meeting experience.

What isn't different between GoTo Meeting and Zoom

Despite their differences, Zoom and GoTo Meeting share several core features essential for online collaboration. Both platforms support HD video and audio, offer screen sharing and virtual backgrounds, and are accessible across various devices and operating systems. They also prioritize security, providing end-to-end encryption and compliance with global standards. Understanding these similarities lays the foundation for a deeper comparison of their unique strengths and offerings.

Zoom's audio and video are more stable and offer more settings

Zoom takes the lead in delivering a more stable and higher quality audio and video experience, crucial for maintaining engagement in virtual meetings. Users frequently commend Zoom for its minimal latency and clear audio, which remain consistent even in lower bandwidth situations. Moreover, Zoom offers a plethora of settings, allowing users to customize their audio and video inputs, background noise suppression, and even virtual backgrounds to enhance their meeting experience.

GoTo Meeting offers unlimited cloud recording and storage

A standout feature of GoTo Meeting is its offer of unlimited cloud recording and storage, a significant advantage for businesses that conduct frequent meetings and require extensive archival capabilities. This offering contrasts with Zoom’s tier-based storage solutions, which may limit storage capacity based on the subscription plan. For organizations prioritizing recording storage without the hassle of managing external storage solutions, GoTo Meeting presents a compelling option.

Zoom has better whiteboards and screen sharing

Zoom's superiority extends to its whiteboard and screen-sharing functionalities, which are more intuitive and feature-rich compared to GoTo Meeting. Zoom’s whiteboard offers extensive collaborative features, allowing participants to draw, annotate, and share ideas in real-time. Its screen-sharing capabilities are equally advanced, supporting the sharing of specific applications or windows and providing options for co-annotation, making it a preferred choice for interactive presentations and workshops.

Zoom has better integration options

When it comes to integrating with other software and platforms, Zoom outpaces GoTo Meeting with its extensive array of integration options. Zoom’s marketplace features hundreds of integrations with educational tools, CRM systems, project management applications, and more, facilitating seamless workflows and enhancing productivity. While GoTo Meeting also offers integrations, the scope and ease of integration with third-party services are more pronounced in Zoom.

Popular Zoom Integrations With Other Apps

Zoom's ecosystem thrives on its ability to seamlessly integrate with a myriad of other applications, significantly enhancing productivity and workflow automation for its users. This versatility is partly thanks to platforms like Appy Pie Connect, which facilitates the integration of Zoom with numerous other apps, eliminating the need for complex coding. By leveraging Appy Pie Connect, users can automate an array of tasks, linking Zoom to CRM tools, marketing platforms, project management apps, and more, streamlining communication and collaboration processes across various business functions.

Here are some of popular Zoom integrations:

1. Create Calendly + Zoom integration

2. Integrate Zoom application with google calendar

3. Create your own Gotomeeting integrations

4. Create a Zoom integration with Outlook

5. Integrate Zoom with Apple Calendar

By using Appy Pie Connect, or similar integration platforms, organizations can unlock the full potential of Zoom, making it not just a tool for virtual meetings but a central hub for workflow automation and efficiency. This capability to integrate closely with a vast ecosystem of apps empowers users to tailor their workflows in ways that best suit their operational needs, enhancing productivity and streamlining business processes.

Both have AI features, but Zoom edges ahead

Artificial intelligence (AI) features are increasingly common in virtual meeting platforms, and both Zoom and GoTo Meeting incorporate AI to enhance user experience. However, Zoom edges ahead with its AI-driven features like automatic meeting transcription, real-time translation, and meeting summaries. These features not only improve accessibility and inclusivity but also streamline meeting follow-ups and documentation.

Zoom has a free plan, GoTo Meeting doesn't

For individuals and small teams with limited budgets, Zoom offers a compelling advantage with its free plan, which includes up to 100 participants and 40-minute meetings. This accessibility contrasts with GoTo Meeting, which does not have a free tier, potentially limiting its appeal to smaller organizations or casual users.

GoTo Meeting focuses on meetings, while Zoom is becoming a workspace platform

GoTo Meeting maintains a focused approach, specializing in delivering a robust and secure meeting platform. In contrast, Zoom is expanding its offerings to become a comprehensive workspace platform, integrating chat, phone services, webinars, and event capabilities. This broader strategy positions Zoom as a one-stop solution for organizations seeking a unified communication and collaboration ecosystem.

GoTo Meeting vs. Zoom: Which should you choose?

Choosing between Zoom and GoTo Meeting depends on your specific needs, preferences, and budget. If you prioritize audio and video quality, extensive integration options, and a broad range of collaborative features, Zoom is the clear choice. It’s particularly suited for educational settings, large businesses, and those in need of a versatile platform that goes beyond meetings. On the other hand, GoTo Meeting is ideal for organizations focusing on secure, reliable meeting solutions with the benefit of unlimited cloud storage, appealing to businesses that value simplicity and specialized functionality.


In conclusion, both platforms have their strengths and cater to different user needs. Assessing your organization's requirements and preferences will guide you to the right choice, ensuring that your virtual communication and collaboration needs are met with the right balance of features, reliability, and cost.

Related Articles