Mobile App Statistics To Know In 2023

Page reviewed by: Abhinav Girdhar | Last Updated on September 10th, 2023 1:53 pm

Mobile app statistics are an important indicator of the health and future of the mobile app industry. By understanding how users interact with mobile apps, companies can learn how to better optimize their products for success. Marketers can use mobile app statistics to identify potential customers, better target their users, and increase engagement levels. App developers can use the data to determine what features and updates will be most beneficial for their users and create higher-quality apps.

Mobile app statistics also give us a glimpse into the future of the mobile app industry. By tracking emerging trends and changes in user behavior over time, companies can anticipate upcoming developments and plan accordingly. This can also help businesses create more effective marketing campaigns and better understand what their customers want from their products.

  1. Global Smartphone Users
  2. What are the latest app development trends?
  3. What are the costs involved in app development?
  4. What is the revenue generated from app development?
  5. App Developers
  6. Conclusion

Create Your App

Global Smartphone Users

Global Smartphone Users

In 2023, global smartphone users are expected to reach an all-time high. More people than ever before are using smartphones to connect with others, search for information, and purchase products and services.

According to recent estimates, the number of global mobile phone users is expected to grow to over 5.2 billion by 2023. Forecasts suggest that the figure will breach the 6 billion mark by 2027. Smartphone penetration is also expected to increase significantly in the coming years, with an estimated 68% of mobile phone users projected to use a smartphone by 2022.

Create Your App

What are the costs involved in app development?

The cost of app development varies depending on the complexity of the app and the platforms for which it is being developed. The cost can range from a few thousand dollars to hundreds of thousands of dollars for large or complex apps.

  • The cost of developing a mobile app ranges from $5,000 to $500,000.
  • The median cost of developing a basic mobile app is $171,450.
  • Developing an app for a small business would cost around $38,000, on average.
  • The cost of developing an enterprise-level mobile app can range from $100,000 to more than $1 million.
  • The cost of developing an app with over 500 features can range from $500,000 to $1 million.
  • On average, the cost of building an iOS app is around $28,000.
  • Similarly, the average cost of building an Android app is around $23,000.
  • The average cost of testing and deploying a mobile app is between $7,500 and $25,000.
  • Maintenance and support for a mobile app take up approximately 20-30% of the total development cost.

Create Your App

What is the revenue generated from app development?

  • The global mobile app market was worth USD $187.58 billion in 2021 and is projected to grow at a CAGR of 13.4% from 2022 to 2030.
  • China, Japan, and the United States are the leading countries in terms of app revenue generation
  • Mobile gaming applications generated approximately $89.6 billion in revenue in 2021 across iOS and Android platforms
  • In 2022, the mobile advertising market size was valued at USD $144.08 billion and is expected grow to USD $621.63 billion by 2029, at a CAGR of 23.2%.
  • The Asia Pacific region is estimated to be the fastest-growing market for application development services, with a CAGR of 16% between 2021 and 2027.

Apple and Android Stores Global Revenue:

Apple and Android Stores Global Revenue

In the third quarter of 2022, app revenue in Google Play Store amounted to 10.4 billion dollars globally which were marginally lower than the previous quarter. Meanwhile, the Apple App Store generated 21.2 billion dollars in revenue in the same quarter.

The majority of app revenue (72%) comes from in-app purchases while subscription-based services account for another 22%. Advertising is responsible for the remaining 6% of total mobile app revenue.

Average consumer spend on mobile apps

Average consumer spend on mobile apps

The average consumer spend on mobile apps per smartphone in the third quarter of 2022 was 4.86 billion dollars. The average spending has been experiencing a downward trend with minor fluctuations since the first quarter of 2022. The highest revenue was generated in the fourth quarter of 2021 with 10.64 billion dollars.

Furthermore, it is estimated that by 2022 more than 5 billion people worldwide will be using smartphones or tablets. Of these 5 billion people, approximately 3 billion will use Android devices while 2 billion will use iOS-powered devices. This means that Android still holds a significant advantage over iOS in terms of market share but iOS users tend to spend more money on their apps than Android users do.

Create Your App

App Developers

The demand for app developers is expected to continue growing steadily in the coming years. According to the U.S. Bureau of Labor Statistics, the job outlook for software developers, including mobile app developers, will increase by 22% from 2019 to 2029. This is much faster than the average for all occupations, making it an attractive field for those with the right skills.

The demand for app developers is also likely to increase in the future due to the rise of technologies such as artificial intelligence (AI) and the Internet of Things (IoT). These technologies are expected to drive the development of new applications and services that require skilled app developers to build and maintain them.

What is the average salary of an App Developer?

In terms of salary, the average salary for app developers in the U.S. is expected to reach $107,000 in 2022, with the highest-paid developers earning around $150,000 per year. According to the 2019 Mobile Developer Salary Survey, the average salary for app developers in the U.K. is expected to reach £80,000 in 2022.

Create Your App


App building and development is expected to continue to see tremendous growth in the coming years, with the number of app downloads, users, and revenue all projected to increase significantly. Additionally, the technology and tools used for app development are expected to become increasingly sophisticated and powerful, allowing developers to create more sophisticated and powerful apps that are capable of providing users with more personalized and targeted experiences. Finally, the share of different types of app development is also expected to shift, with cross-platform, web-based, and Wearable apps all expected to increase in popularity.

Overall, the app building and development industry is expected to remain a dynamic and growing industry, with a wide variety of opportunities and challenges for developers in the coming years.