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10 Reasons Why Your Small Business Needs A Podcast

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on January 2nd, 2023 9:41 am | 5-min read
10 Reasons Why Your Small Business Needs A Podcast - Appy Pie

No matter what business you’re in, competition is always there. May be your products or services are superior and cost-effective to other options available on the market, but people will not buy from you until they recognize you. It means having the best offer will not help you increase your bottom line. So rather than focusing on deals and offers, you should consider something new and effective in your marketing  strategy.

There are multiple digital marketing strategies that can help you seize online growth opportunities for your business. Among various digital marketing strategies, content marketing strategy is one of the most effective ones to market the presence of your business over the web.

A well-researched and thoughtfully written content can help you reach your target audience. This tactic gives your business maximum exposure at no or little cost. While other digital marketing methods, like PPC, search engine optimization, affiliate marketing, email marketing, etc. are quite expensive.

10 Reasons Why Your Small Business Needs A Podcast

Again, there are different types of content including blog posts, magazine articles, videos, webinars, white papers, e-books, and most importantly podcast.

“Podcasting is a new media content revolution empowering businesses to distribute their ideas among their target audience. A good podcast show can help you build goodwill, earn trust & position you as an authority in the industry.”

According to the various online marketing studies,  the popularity of podcasts is on the rise and continues to grow as time goes on. Research by The Infinite Dial found that there are 51 million podcast listeners in the U.S.

Businesses can use podcasts for a variety of purposes, including sharing information about new products, company information, or general information related to the industry. Incorporating podcasts into your marketing plan will offer numerous benefits to your company. If you’re not already engaging your target audience with podcasts, this beginner’s guide will help you to start your own podcast the right way!

Here are the top 10 reasons why your small business should start a podcast today!

  • Easy and inexpensive
  • Captures your audience’s attention
  • Gives you an authoritative presence in your industry
  • Distribution to multiple channels
  • Creates brand awareness
  • Flexible to deliver and access
  • Helps you connect with your employees
  • Brings new financial opportunities
  • Helps you build cross-industry network connections
  • Allows you to produce long-form content

#1 Podcasting is Easy and Inexpensive

Unlike the other digital marketing strategies, podcasts are easy to create, and can be produced using the freely available software. It require only a pair of microphone and a digital recorder. And, there are also no shortage of microphone reviews online to help you find the right microphone within your budget.

Podcasting is Easy and Inexpensive

You can have your introductory music using Fiverr – a site where you can find thousands of freelancer to get your task done within your budget. With a little research, you can have a better idea of podcast recording.

#2 Podcasts Give You an Authoritative Presence In Your Industry

If you’re able to harvest a good base of listeners, you’ll be seen as a leader in your industry. People will start considering your podcasts as piece of advice before making buying decision. If it attracts more ratings, and participants, new visitors will see this as a positive, and will join your podcast sessions. Regular podcasting with valuable information and creative ideas help you establish your company as an authority in its domain. Be sure to bring new ideas in your podcast. Don’t make it solely about technical content and product description. You can create podcast covering all areas of your niche in an interesting way.

#3 Podcasts Capture Audience’s Attention

Hearing the voice of the presenters gives the audience a stronger connection than simply reading the information on your web page. With text, you can’t decipher your emotion. When you explain thing orally, people easily understand your emotion. If you broadcast podcasts on regular basis, your audience become familiar with your voice and presentation style. This familiarity keeps them coming back for more. Therefore, podcasts help you establish an emotional connection with your target audience.

Podcasts Capture Audience’s Attention

According to Salesforce, “Three percent of monthly podcast consumers listen to the beginning of a podcast only. By and large, podcast listeners are loyal and committed to hearing out the full episode.”

#4 Podcasts are Flexible to Deliver and Access

Podcasts are easy to create. Individuals without any technical knowledge can create a podcast by using the free tools that are available on the web. Also, you don’t require a huge amount of money to create a podcast rather you need a pair of headphone and laptop or desktop. A high-quality microphone makes your podcast sound better.

Even users can download podcasts and copy them onto their portable devices like iPods and mobile phones. They can listen to those podcasts at any place and at any time, without being connected to the Internet.

#5 Podcasts Help You Create Brand Awareness

Having a solid, trusted brand is important for your business to thrive. If your target audience isn’t familiar with your brand, you will not be able to increase your customer base and sales. By delivering regular podcasts, you can make your company household name. Never forget to co-relate you topic with your product or service. Every time you co-relate topic with your product, you audience get familiar with your brand.

Podcasts Help You Create Brand Awareness

You can integrate information about your products and services as they relate to the information in the podcast. For example, if you are a financial planner producing a podcast about retirement planning, work on information about the services you offer in that area. In this way, the podcasts also serve as a type of advertisement for your business.

#6 Podcasts Help you Connect with your Employees

Podcasts not only helps you to increase engagement, it gives you a scope to connect with your own employees. Business owners can use podcasts for training their employees, and making important announcements. These can be especially best for the employers who are operating across the world.  Employers can also use podcast to applaud their employees achievements.

#7 You Can Distribute Podcasts Through Multiple Channels

This is one of the most critical aspects of podcasting. The popularity of your podcasts will highly depend upon the platform you’ve distributed or hosted them.

You Can Distribute Podcasts Through MultipleChannels

You can spread your reach across the global audience by submitting your podcasts with some of the leading podcast directories like iTunes, Stitcher, SoundCloud, Tunelen, Spreaker, iPodder,YouTube, Spotify and many more. You can also use social channels to share your podcasts with your audience.

#8 Podcasts Help You Build Cross-Industry Network Connections

Like guest posting, you can also use podcast to feature guest speakers who share their thoughts and experience with your audience. Inviting guest speakers on your podcast is one of the best ways to give your audience with different opinions and insights on a given topic. It also helps you build good relation with industry experts who can help you in many ways. Apart from this, when you invite guest speakers from different industry, you make your audience familiar with their technology, experience, etc. When it comes to deciding on guest speakers, you should select those who have their own audience base.

#9 Podcasts Bring New Financial Opportunities

There are many entrepreneurs who have been able to grow the income from their podcasts. In fact, you can also open up new financial possibilities by creating a podcast strategy that provide your target audience with valuable, insightful information for free. You can also teach your listeners on how to create a podcast that generates revenue.

Podcasts Bring New Financial Opportunities

You can also use your podcast as an opportunity to promote your own products and services and tell users why they’re useful for them. In addition to this, you can create ads that attract your listeners to check out different products and services relevant to their needs.

#10 Podcasts Allow You To Produce Long-Form Content

In this world of social media, people are bombarded with various short-form content. Blogs, news articles, videos and tweets are meant to provide audience’s with quick info of your products or services. Podcast allows you to give extensive details about your offering and how it can be valuable for your audience. It gives you ample scope to include meaningful insights and analyses, along with the latest statistics and data. A meaningful podcast with extensive knowledge can influence customer’s purchase decisions by acquainting new prospects with your products and services. A podcast with valuable information can position you as a brand that cares for its audience. This, in turn, helps you earn the trust of your audience and enhance brand credibility.


Above all, there are so many reasons why small business should consider including podcast in their digital marketing strategies. A podcast with well-researched content helps you get your ideas out to the world in a new way that people enjoy. Business who want to hold their audience’s attention for longer period of time, you should consider creating a podcast part of your organization’s marketing strategy.

Abhinav Girdhar

Founder and CEO of Appy Pie

App Builder

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