GoHighLevel Review

GoHighLevel Review: The Pros, Cons, and Everything in Between

By Ruchi | Last Updated on May 21st, 2024 10:51 am

GoHighLevel is a marketing and management platform that's been making waves among marketers and agencies. As digital solutions become the norm, GoHighLevel steps up to the plate, offering a comprehensive suite of features designed to streamline sales, marketing, and operational tasks.

From CRM and marketing automation to payment processing, GoHighLevel aims to be the Swiss Army knife of business tools. But does it live up to the hype? That's what we're here to uncover. Stay tuned as we dissect every facet of this popular platform and help you decide if it deserves a place in your tech stack.

What is GoHighLevel?

GoHighLevel is an all-in-one cloud-based marketing and management platform designed to help businesses streamline their operations. It offers numerous tools, including customer relationship management (CRM), marketing automation, payment processing, and reporting analytics.

With GoHighLevel, businesses can organize their customer information, automate marketing campaigns, handle payments, and gain insights into their marketing performance, all from one central platform.

However, while GoHighLevel aims to provide a comprehensive solution, it may not be a perfect fit for everyone. Some users might find the interface complex and overwhelming, particularly those new to such software. Additionally, certain features, like design customization, could offer more flexibility.

What are the Key Features of GoHighLevel?

At its core, GoHighLevel is a customer relationship management (CRM) platform, but it also includes features for marketing automation, payment processing, reporting, and analytics. The platform aims to provide a centralized hub for businesses to manage their day-to-day operations and marketing activities.

Here's a more detailed look at some of GoHighLevel's key features:

  1. CRM
  2. GoHighLevel's CRM system is a powerful tool that helps businesses efficiently manage their customer relationships and sales pipelines. With this system, businesses can organize and access valuable customer information, track sales deals, and coordinate marketing campaigns effectively.

    The CRM includes contact management, making it easy to store and retrieve customer details, interaction history, and lead scores, enabling businesses to nurture and convert leads. Deal tracking and lead scoring further enhance the sales process, helping businesses qualify and prioritize leads for improved conversion rates.

  3. Marketing Automation
  4. GoHighLevel offers a comprehensive set of automation tools that streamline various marketing activities. With email marketing automation, businesses can send targeted messages to specific customer segments, personalizing their interactions and fostering stronger connections.

    Text message marketing allows for instant and direct communication, perfect for time-sensitive promotions. Social media management is also made simple, with the ability to schedule and publish content to multiple platforms from one central location. Additionally, the platform enables marketers to build sophisticated marketing funnels, creating seamless customer journeys from initial interest to final conversion.

  5. Payment Processing
  6. GoHighLevel integrates with Stripe, a secure and trusted payment processing service, allowing businesses to accept payments directly through the platform. This integration facilitates one-time and recurring payments, subscription billing, and invoice management.

    Businesses can easily manage payment forms, subscriptions, and invoices, providing a smooth and professional payment experience for their customers. Sensitive payment information is handled securely, ensuring peace of mind for both businesses and their clients. With this integration, GoHighLevel becomes a more comprehensive solution, helping businesses streamline their financial operations and providing a seamless payment process.

  7. Reporting and Analytics
  8. GoHighLevel provides robust reporting and analytics capabilities, offering businesses valuable insights into their marketing performance and customer base. With custom report generation, businesses can track key metrics, monitor campaign ROI, and make data-driven decisions.

    From understanding customer behavior to assessing the effectiveness of marketing strategies, GoHighLevel's reporting features provide a comprehensive overview, enabling businesses to optimize their campaigns and improve their overall performance.

  9. White Label Mobile App
  10. GoHighLevel offers a unique feature, allowing businesses to create custom-branded mobile apps for their clients. These apps can be tailored for marketing purposes, enhancing customer engagement, or even offered as a value-added product. With this feature, businesses can extend their brand presence into the mobile realm, providing users with a convenient and personalized experience.

  11. Integrations
  12. The platform integrates with a wide range of popular tools and services, including email marketing platforms, social media channels, advertising networks, and e-commerce platforms. This seamless integration ensures a smooth workflow when managing multiple marketing channels.

    For instance, users can easily connect their email marketing platform of choice, sync social media accounts for efficient content publishing, or leverage advertising network integrations for targeted campaigns. These integrations enhance the overall functionality of GoHighLevel, providing a more cohesive and efficient experience for users managing complex marketing campaigns.

  13. Agency Features
  14. GoHighLevel includes features specifically designed for marketing agencies, such as sub-accounts and client management tools. Agencies can efficiently manage multiple client accounts from a single platform, providing a centralized overview of their entire client portfolio.

    Permission controls and user access management ensure that agencies can control and restrict access to sensitive information, maintaining privacy and confidentiality. With client-specific reporting, agencies can also provide tailored insights and transparency to their clients, fostering trust and demonstrating the impact of their marketing efforts.

Pros and Cons of GoHighLevel

The following table provides a detailed overview of the pros and cons of GoHighLevel, a marketing and management platform designed for agencies and small to medium-sized businesses:

Pros of GoHighLevel:

  1. Extensive Feature Set: GoHighLevel offers a wide range of features, including CRM, marketing automation, workflow management, payments, landing pages, and appointments. This makes it an attractive all-in-one solution for businesses.
  2. Robust Automation: The platform excels in automation with tools for email marketing, drip campaigns, and marketing funnels. The visual workflow builder simplifies creating automated processes.
  3. White Labeling: The ability to white-label the platform as your own is a big advantage, allowing agencies to provide a customized experience for their clients.
  4. CRM Functionality: GoHighLevel's CRM system efficiently manages contacts, tracks deals, and stores lead information, improving sales pipeline management.
  5. Payment Processing: The platform facilitates payment processing, including one-time and recurring payments, payment forms, and subscription management.
  6. Good for Agencies: The platform is well-suited to the needs of marketing agencies, providing tools for client management, campaign creation, and automation.
  7. Streamlined Operations: GoHighLevel helps streamline and automate various operational tasks, saving time and resources.
  8. Customizable GoHighLevel Workflows: The visual workflow builder allows users to create customized automated processes to fit their unique business needs.

Cons of GoHighLevel:

  1. Complex Interface: One of the most common pain points for users is the complex and intimidating interface, especially for those new to marketing automation platforms. It may take time to navigate and understand all the features.
  2. Pricing: The cost of GoHighLevel may be a hurdle, especially for small businesses or those with limited budgets. The plans may be more suited to agencies with higher volume needs.
  3. Limited Design Customization: Users have noted limitations in customizing landing pages and forms to match specific brand identities.
  4. Limited Integrations: Some users have noted limitations in the number of third-party integrations offered, which may impact those with specific tool preferences.
  5. User Permissions: While unlimited users are offered, there are limited user permission settings, which may be an issue for larger teams requiring more granular control.
  6. No built-in advanced analytics: While GoHighLevel offers basic analytics, users seeking in-depth insights may need to integrate with third-party analytics tools.

GoHighLevel is a powerful platform that suits agencies and businesses seeking extensive automation and management tools. However, it's important to consider your specific needs, budget, and the time investment required to fully utilize the platform's capabilities. Understanding these factors will help you make an informed decision about whether GoHighLevel is the right choice for your business.

GoHighLevel Pricing

GoHighLevel offers a 14-day free trial, after which you need to subscribe to a paid plan. The platform currently offers two plans:

Plans Pricing Features
Agency Starter $97 per month Includes 10,000 contacts, unlimited emails, users, and appointments. This plan also offers phone and email support, and you can white-label the platform with your branding.
Agency Unlimited $297 per month Along with the features of the Agency Starter plan, this plan offers unlimited contacts, call tracking, custom JavaScript, and a webinar platform.

GoHighLevel's pricing plans offer a good range of options for businesses and agencies, with the Starter Plan providing essential features at a reasonable price point. The Unlimited Plan, while more expensive, lifts restrictions on contacts and includes additional features such as call tracking and custom JavaScript. The 14-day free trial is also a welcome inclusion, allowing users to thoroughly test the platform before committing to a subscription.

However, it's important to note that the pricing may be a consideration for smaller businesses or those with tighter budgets. With the Starter Plan starting at $97 per month, it may be more costly than some alternative options, especially if all the features on offer are not required. Nonetheless, for agencies and businesses seeking an all-in-one solution, the pricing plans offer a comprehensive set of tools to manage and automate their operations.

Is GoHighLevel Made for You?

GoHighLevel is a cloud-based marketing and management platform designed to streamline sales, marketing, and operational tasks for agencies and small to medium-sized businesses. It offers a wide range of features, including CRM, marketing automation, and payment processing. But is GoHighLevel the right fit for your business?

GoHighLevel is Made for You If:

  1. You're a digital marketing agency or small to medium-sized business looking to streamline your sales and marketing processes.
  2. You seek an all-in-one solution with a wide range of features, including CRM, marketing automation, and workflow management.
  3. You want to automate various marketing tasks, such as email campaigns, drip campaigns, and marketing funnels.
  4. You require payment processing capabilities, including one-time and recurring payments, and subscription management.
  5. You're looking for white-labeling capabilities to brand the platform as your own, including custom domains and logos.
  6. You need a platform that offers landing page creation, appointment scheduling, and lead management.
  7. Your business involves managing multiple client accounts and you require client-specific reporting and permission controls.

GoHighLevel May Not Be for You If:

  1. You're a solopreneur, or freelancer, or have very basic needs.
  2. You prefer a simpler interface.
  3. You have a limited budget and usage.
  4. You require advanced design customization.

All in all, GoHighLevel is a robust platform designed for agencies and businesses seeking comprehensive sales and marketing automation. However, it may not be the best fit for those with basic needs, limited budgets, or a preference for simplicity. Alternative platforms, like Appy Pie, may offer more tailored solutions for specific needs, providing a user-friendly and cost-effective experience.

Other Tools

While GoHighLevel offers a comprehensive set of features, there are alternative tools that may better suit your needs, depending on your specific use case:

  1. MailChimp
  2. MailChimp is a versatile email marketing platform, offering automation, segmentation, and analytics. Its drag-and-drop email builder empowers users to create professional emails with ease. Automation and segmentation allow for targeted messaging, while analytics provide valuable insights.

    MailChimp's freemium model and seamless integrations make it a flexible choice for businesses of all sizes, looking for an intuitive and effective email marketing solution. With its user-friendly interface and robust feature set, MailChimp is a popular choice for those seeking an intuitive and powerful email marketing solution.

  3. HubSpot
  4. HubSpot is a well-known CRM and marketing automation platform that offers a user-friendly and intuitive experience. With a freemium model, HubSpot is accessible to businesses of all sizes, and it provides a wide range of integrations, ensuring seamless connectivity with other tools.

    HubSpot's CRM helps businesses organize and manage their customer data, sales pipelines, and marketing activities efficiently. The platform also offers marketing automation tools, allowing businesses to automate and personalize their marketing efforts, improving engagement and conversions.

  5. ActiveCampaign
  6. ActiveCampaign is a powerful email marketing and CRM platform known for its user-friendly interface and robust automation capabilities. It offers an extensive range of features, including automated email campaigns, contact management, and marketing funnel building.

    ActiveCampaign enables businesses to personalize their customer interactions, providing a tailored experience to each client. With its ease of use and flexibility, ActiveCampaign is an attractive alternative to GoHighLevel, especially for those seeking a more intuitive platform with strong automation and CRM features.

These alternative platforms cater to specific needs, offering user-friendly interfaces, robust features, and flexible pricing models, making them worthy considerations when exploring options beyond GoHighLevel.


GoHighLevel is an extensive platform that offers a comprehensive suite of features tailored to agencies and small businesses. Its CRM, marketing automation, and workflow management tools are particularly noteworthy and can be beneficial for businesses looking to streamline these processes. However, for some users, GoHighLevel may seem overly complex and expensive. Its interface can be intimidating for those seeking simplicity, and the pricing plans may not align with tighter budgets.

If you're in the market for a comprehensive management solution and have financial flexibility, GoHighLevel is certainly worth considering. On the other hand, if your needs are more specialized or you prefer a user-friendly and intuitive platform, there are alternative tools available.

For instance, Appy Pie offers a more streamlined and cost-effective solution for entrepreneurs and small businesses, providing a user-friendly platform for creating mobile apps without coding. Appy Pie also offers a range of features, including app analytics, push notifications, and monetization options, making it a compelling choice for those with app-focused projects.

Ultimately, while GoHighLevel has its strengths, it may not be the ideal choice for everyone, and exploring alternative platforms can help users find the perfect fit for their unique requirements.

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