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Top 15 Salesforce Competitors & Alternatives 2023

Neeraj Shukla
By Neeraj Shukla | November 7, 2023 1:25 pm

In the world of Customer Relationship Management (CRM) software, Salesforce has long been a dominant player. However, it’s important to remember that one size does not fit all. In 2023, businesses have a wealth of alternatives and competitors to consider when it comes to CRM solutions. Each of these options brings its unique strengths and features to the table. This comprehensive blog will explore the top 15 Salesforce competitors and alternatives for 2023, helping you make an informed decision on the right CRM for your business.

Top Alternatives to Salesforce CRM

  1. Appy Pie Desk
  2. Zoho CRM
  3. Freshsales
  4. Pipedrive
  5. Less Annoying CRM
  6. Microsoft Dynamics 365
  7. ActiveCampaign
  9. Bitrix24
  10. Neon CRM
  11. Thryv
  12. Keap
  13. PipelineDeals
  14. Capsule
  15. OnePageCRM

Appy Pie Desk

Appy Pie Desk is one of the fastest-growing customer support and helpdesk software designed to streamline customer interactions for small to mid-sized businesses. This platform offers efficient ticket management and tracking, allowing businesses to address customer inquiries promptly. It empowers companies to create a knowledge base for self-service support, reducing the workload on support teams. Appy Pie Desk also includes email and chat support functionalities to facilitate real-time communication with customers. Moreover, it seamlessly integrates with other third-party applications, making it a valuable choice for businesses seeking an adaptable and integrated customer support solution.

Key Features

  • Customer support and helpdesk software.
  • Ticket management and tracking.
  • Knowledge base creation for self-service support.
  • Email and chat support for customer inquiries.
  • Integrates with other Appy Pie tools and third-party apps.

Best Suited For: Small to mid-sized businesses looking for a customer support and helpdesk solution that can integrate with other Appy Pie tools or third-party applications.

Zoho CRM

Zoho CRM stands out as a dynamic and versatile customer relationship management system designed to revolutionize the way businesses handle their customer interactions. This robust platform goes beyond mere data management; it becomes your strategic partner in achieving sales excellence. With Zoho CRM, businesses can effortlessly automate their sales processes, nurturing leads and prospects with precision and insight. The result? A more responsive and productive sales team that fosters meaningful, long-lasting relationships with customers. Zoho CRM’s power lies in its ability to seamlessly manage customer interactions, facilitating smooth communication and meaningful engagement, making it a pivotal asset for businesses striving for sustainable growth and success.

Key Features

  • Sales automation and analytics.
  • Contact and lead management.
  • Email marketing and social media integration.
  • Integrates with various Zoho apps and third-party tools.

Best Suited For: Small to mid-sized businesses looking for an affordable CRM with robust features.


Freshsales, a product of the creators of Freshworks, is a dynamic and intuitive sales automation and lead management solution that caters to the unique needs of sales-focused businesses. With Freshsales, companies can effortlessly automate their sales processes, efficiently tracking and managing leads, while also harnessing detailed email tracking and analytics to drive results. This platform not only simplifies the sales pipeline but also integrates email and other communication channels seamlessly. Freshsales empowers sales teams to work smarter, allowing them to focus on building and nurturing client relationships, making it an essential asset for businesses seeking an effective CRM solution closely related to Freshworks.

Key Features

  • Sales automation and lead management.
  • Email tracking and analytics.
  • Phone and email integration.
  • Built by the creators of Freshworks.

Best Suited For: Businesses that want a CRM solution closely related to Freshworks.


Pipedrive is a highly efficient and user-friendly sales CRM system meticulously crafted for organizations that thrive on sales activities. It’s your go-to platform for managing your sales pipeline, simplifying email integration and automation, and providing an in-depth view through comprehensive reporting and analytics. Pipedrive doesn’t just manage sales; it’s your sales team’s ultimate ally in creating well-structured, successful strategies. This solution is designed to keep sales personnel productive and proactive, focusing on customer relationships and lead management. For businesses in search of a sales-focused CRM, Pipedrive is the perfect match, offering a perfect balance of simplicity and power in managing sales processes.

Key Features

  • Sales pipeline management.
  • Email integration and automation.
  • Extensive reporting and analytics.
  • CRM built for sales teams.
  • Best Suited For: Sales-focused businesses of all sizes.

Less Annoying CRM

Less Annoying CRM is the epitome of simplicity and affordability in customer relationship management. Designed specifically for small businesses, it offers an intuitive and straightforward platform for contact and task management. This CRM system provides a streamlined experience, making it easy for users to handle customer interactions without getting bogged down in complex features. With Less Annoying CRM, businesses can keep things simple while maintaining effective communication and organization. It’s the ideal choice for those who prefer a no-fuss approach to CRM, ensuring that small businesses can efficiently manage their contacts and tasks without the overwhelmed, making it perfect for streamlining operations and nurturing customer relationships.

Key Features

  • Intuitive and user-friendly CRM.
  • Contact and lead management.
  • Task and calendar management.
  • Affordable pricing.

Best Suited For: Small businesses or individuals looking for a simple and budget-friendly CRM solution.

Microsoft Dynamics 365

Microsoft Dynamics 365 is a comprehensive and versatile customer relationship management (CRM) and enterprise resource planning (ERP) suite that is designed for businesses of all sizes, with a particular emphasis on scalability and customization. It goes beyond mere CRM functions; it offers an array of AI-driven insights and automation capabilities, making it a game-changer for enterprises. Microsoft Dynamics 365 seamlessly integrates with Microsoft’s suite of productivity tools, creating a unified ecosystem for businesses to operate and grow. It’s the ideal choice for companies seeking an all-encompassing, adaptable, and powerful CRM and ERP solution that can be tailored to meet the unique requirements of their industry and scale of operations.

Key Features

  • Comprehensive CRM and ERP suite.
  • AI-driven insights and automation.
  • Scalable and customizable.
  • Integrates with Microsoft’s productivity tools.

Best Suited For: Enterprises and businesses already using Microsoft products.


ActiveCampaign is more than just a marketing automation platform; it’s a comprehensive solution that harmonizes marketing, sales, and customer relationship management. It simplifies lead management, allowing you to engage with your contacts effectively. ActiveCampaign’s core strength lies in its email marketing and automation capabilities, fostering a dynamic and personalized customer experience. It empowers businesses to send targeted and responsive messages, automating communication to drive conversions and nurture customer relationships. ActiveCampaign is the ultimate choice for those seeking to integrate their CRM with marketing automation for a more streamlined and impactful approach to customer engagement and marketing strategies. It’s where businesses transform leads into loyal, long-term customers.

Key Features

  • Marketing automation with CRM features.
  • Email marketing and automation.
  • Lead and contact management.
  • Integrates with various marketing and sales tools.
  • Best Suited For: Businesses looking for a CRM-integrated marketing automation platform. is not your typical CRM; it’s a work operating system designed to enhance team collaboration, project management, and customer relationship management. It acts as a centralized hub where teams can streamline their workflows, automate processes, and enhance collaboration on various projects. Whether you’re managing customer interactions, sales processes, or project timelines, provides customizable workflows and automation that make your work more efficient. It seamlessly integrates with various apps and platforms, offering flexibility and adaptability to your specific business needs. If you’re looking for a versatile platform that combines CRM with project management and collaboration, is the modern solution that aligns your team’s efforts and optimizes productivity.

Key Features

  • Work operating system for teams.
  • Project management and collaboration tools.
  • Customizable workflows and automation.
  • Integrates with various apps and platforms.

Best Suited For: Businesses looking for a versatile platform that combines CRM with project management and collaboration.


Bitrix24 is a comprehensive business platform that extends beyond typical CRM capabilities. It offers a multifaceted solution for businesses seeking to streamline customer relationships, collaboration, and communication. With features for sales, marketing, and customer support, Bitrix24 empowers companies to manage leads and customer interactions effectively. It’s known for its collaboration and communication features that boost teamwork and productivity, making it an ideal choice for small to mid-sized businesses seeking an all-in-one solution. Bitrix24’s flexibility is highlighted by the availability of both free CRM options and the choice between on-premises or cloud-based deployment. If you’re in search of a versatile CRM that combines collaboration and communication tools, Bitrix24 is a valuable asset.

Key Features

  • Comprehensive CRM with sales, marketing, and customer support tools.
  • Collaboration and communication features.
  • Free CRM option available.
  • On-premises and cloud-based options.

Best Suited For: Small to mid-sized businesses seeking an all-in-one CRM and collaboration solution.

Neon CRM

Neon CRM is a purpose-built platform tailored to meet the distinctive needs of nonprofit organizations. It serves as the linchpin in the world of fundraising, providing comprehensive solutions to efficiently manage donor relationships, streamline fundraising efforts, and effectively coordinate events. With its robust set of features, Neon CRM empowers nonprofits to connect with supporters, harness the power of email marketing to raise awareness and funds and ensure the nurturing of donor relationships for sustained impact. It’s a dedicated ally in the nonprofit sector, simplifying critical operations and enabling organizations to concentrate on their essential missions and causes without administrative complexities.

Key Features

  • Designed for nonprofit organizations.
  • Donor and fundraising management.
  • Event and membership management.
  • Email marketing and communication tools.

Best Suited For: Nonprofit organizations seeking CRM solutions tailored to their fundraising and donor management needs.


Thryv is an all-encompassing business management platform that transcends traditional customer relationship management. It seamlessly integrates customer communication, marketing automation, appointment scheduling, and online presence management. With Thryv, businesses have the tools to create a unified and efficient customer experience, bolstering their online reputation and presence while enhancing customer engagement. This comprehensive solution is tailor-made for small businesses, enabling them to manage critical aspects of their operations in one place. Whether it’s customer communication, marketing, or online visibility, Thryv simplifies and streamlines these functions, making it a valuable asset for businesses seeking to stand out in the digital landscape and provide top-notch customer support.

Key Features

  • All-in-one business management platform.
  • Customer communication and appointment scheduling.
  • Marketing automation and customer engagement.
  • Reputation management and online presence tools.

Best Suited For: Small businesses looking for an integrated solution for managing customer interactions and online presence.

Keap (formerly Infusionsoft)

Keap, formerly known as Infusionsoft, offers a holistic marketing automation and CRM platform designed for small businesses. This system streamlines lead management, enhances email marketing, and provides e-commerce capabilities. Keap’s primary focus is on simplifying the complex processes associated with nurturing and converting leads. It empowers small businesses with a user-friendly CRM system that marries marketing automation and e-commerce features, helping them to efficiently manage their customer interactions and sales processes. Keap is the ideal choice for small businesses seeking an integrated solution to handle their CRM, marketing automation, and e-commerce needs, thereby increasing productivity and customer satisfaction.

Key Features

  • Marketing automation and CRM for small businesses.
  • Lead capture, nurture, and conversion.
  • Email marketing and e-commerce capabilities.
  • Sales and contact management.

Best Suited For: Small businesses in need of a CRM solution with marketing automation and e-commerce features.


PipelineDeals is a robust sales CRM that specializes in sales pipeline management. This platform excels in contact and lead management, email integration, tracking, as well as reporting and analytics tools. PipelineDeals is tailored for businesses seeking to optimize their sales processes, offering a user-friendly interface for sales teams to effectively manage their leads and contacts. It seamlessly integrates with email communication and provides valuable insights through detailed reporting and analytics. PipelineDeals is the go-to solution for organizations looking to streamline their sales efforts, improve lead conversion rates, and gain in-depth visibility into their sales performance, ultimately driving growth and success.

Key Features

  • Sales CRM with pipeline management.
  • Contact and lead management.
  • Email integration and tracking.
  • Reporting and analytics tools.

Best Suited For: Businesses looking for a CRM focused on sales and lead management.


Capsule is an intuitive CRM solution designed to streamline contact and sales pipeline management, along with calendar integration and email tracking. This platform is renowned for its user-friendly interface, making it an ideal choice for small to mid-sized businesses looking to simplify and enhance their CRM operations. Capsule seamlessly integrates with email, allowing for efficient communication tracking, and it is known for its customizable fields and tags that empower businesses to organize and manage their data effectively. Capsule’s focus on simplicity and flexibility makes it a valuable asset for businesses seeking a straightforward CRM solution that facilitates customer and sales management without unnecessary complexity.

Key Features

  • Contact and sales pipeline management.
  • Task and calendar management.
  • Email integration and tracking.
  • Customizable fields and tags.

Best Suited For: Small to mid-sized businesses seeking a simple and flexible CRM solution.


OnePageCRM is a productivity-focused CRM solution, which specializes in lead and contact management, task tracking, and email integration. This platform is designed to keep things simple and productive, making it an ideal choice for businesses seeking a straightforward approach to CRM. With a keen emphasis on task management and activity tracking, OnePageCRM empowers businesses to stay organized, efficient, and proactive in their customer interactions. It ensures that you can manage your sales leads and contacts with ease and that you’re always on top of your tasks and responsibilities. OnePageCRM is the perfect solution for businesses that prioritize productivity and effectiveness in their CRM operations.

Key Features

  • Sales-focused CRM with lead and contact management.
  • Task and activity tracking.
  • Email integration and tracking.
  • Focus on simplicity and productivity.

Best Suited For: Businesses looking for a straightforward and productivity-focused CRM solution.

Comparison Table of the Leading Salesforce Alternatives

ProductKey FeaturesBest ForPricing
Appy Pie DeskComprehensive suite of tools, user-friendly interface, affordabilitySmall to Medium BusinessesAffordable pricing
Zoho CRMSales and marketing automation, customizationSmall and medium-sized businessesVaries based on chosen plan
FreshsalesContact management, sales automation, email trackingSmall and medium-sized businessesVaries based on chosen plan
PipedriveSales-focused CRM, intuitive pipeline managementStreamlining sales processesVaries based on chosen plan
Less Annoying CRMSimple CRM solution, contact management, calendar integrationSmall businesses and solo entrepreneursAffordable pricing
Microsoft Dynamics 365Comprehensive CRM and ERP solution, integration with Microsoft productsMedium and large enterprisesVaries based on chosen plan
ActiveCampaignEmail marketing, marketing automation, CRMBusinesses of all sizesVaries based on chosen plan
Monday.comWork management platform, project and task tracking, collaborationTeams and project managementVaries based on chosen plan
Bitrix24CRM, project management, communication toolsBusinesses seeking centralized solutionsVaries based on chosen plan
Neon CRMNonprofit CRM, donor management, fundraising toolsNonprofit organizationsCustom pricing
ThryvSmall business management software, appointment booking, customer communicationSmall business ownersVaries based on chosen plan
KeapCRM and marketing automation, lead management, email marketingSmall and medium-sized businessesVaries based on chosen plan
PipelineDealsSales CRM, contact and deal management, sales reportingSales teams and businessesVaries based on chosen plan
CapsuleContact management, sales pipeline, integration with popular toolsSmall and medium-sized businessesVaries based on chosen plan
OnePageCRMContact management, sales automation, lead trackingSmall and medium-sized businessesVaries based on chosen plan


In the ever-evolving landscape of customer relationship management, the emergence of AI chatbots fine-tuned for human-like conversations represents a significant leap forward. These intelligent virtual agents are not just tools; they are partners in delivering exceptional customer support and engagement. With their ability to understand and respond to inquiries naturally, execute tasks, and foster personalized interactions, businesses are transforming the way they connect with their customers. In this diverse array of Salesforce competitors and alternatives, each platform offers unique strengths and capabilities, catering to a spectrum of business needs. Whether you seek simplicity, automation, versatility, or industry-specific solutions, these options empower you to elevate your customer relationships, streamline processes, and drive success in a dynamic and competitive market.

Neeraj Shukla

Content Manager at Appy Pie

App Builder

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