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Top 13 Freshworks Alternatives in 2023

Neeraj Shukla
By Neeraj Shukla | November 7, 2023 11:19 am

Freshworks is a popular customer engagement and support software suite known for its cloud-based CRM, helpdesk, and marketing automation services. However, there are numerous alternatives available in the market that offer similar or even enhanced functionalities, often at more competitive prices. Nowadays. businesses need to consider their options to find the CRM and customer support software that best aligns with their specific requirements.

The Top 13 Freshworks Alternatives and Competitors in 2023

  1. Appy Pie Desk
  2. ClickUp
  3. Zoho Desk
  4. Zendesk
  5. HubSpot Service
  6. ServiceNow
  7. LiveAgent
  8. SugarCRM
  9. Oracle NetSuite
  10. Copper
  11. Bitrix
  12. Drip
  13. ClickUp

Appy Pie Desk

Appy Pie Desk is an incredibly user-friendly customer support software, meticulously designed to streamline ticket management, knowledge base creation, and live chat support. This platform caters especially well to small and medium-sized businesses seeking a more cost-effective alternative to Zendesk. With its intuitive interface and robust features, Appy Pie Desk empowers businesses to provide efficient and personalized customer support, ensuring customer satisfaction remains a top priority.

Key Features

  • Streamlined ticket management
  • Knowledge base creation
  • Live chat support
  • User-friendly interface
  • Affordable for small to medium-sized businesses


ClickUp is a comprehensive project management and productivity platform known for its versatility. It’s suitable for businesses of all sizes and offers a wide range of features to streamline tasks and enhance collaboration. This user-friendly platform stands out for its adaptability, making it a great choice for various industries. ClickUp’s key strengths include its flexibility and customizable workflows, which enable businesses to tailor the system to their specific needs. It also boasts a user-friendly interface and affordability, making it accessible to small businesses looking for effective project management solutions. ClickUp is a versatile platform that can help organizations of all sizes optimize their processes and productivity.

Key Features

  • Project management
  • Customizable workflows
  • Integration of customer support tools
  • Task and time tracking
  • Collaboration and communication tools

Zoho Desk

Zoho Desk is a comprehensive customer support and helpdesk solution, that offers businesses a wide array of features. With multi-channel support, AI-powered automation, knowledge base creation, and efficient ticket management, Zoho Desk is a powerful tool for enhancing customer interactions and streamlining support processes. It enables businesses to create a self-service portal, provides customization options, and offers in-depth reporting and analytics. Additionally, Zoho Desk includes tools for setting service level agreements, gathering customer feedback, and seamless integration with other software, making it a versatile and scalable choice for organizations of various sizes. Zoho Desk’s commitment to improving customer support operations makes it an exceptional solution.

Key Features

  • Multi-channel support
  • AI-powered automation
  • Knowledge base creation
  • Self-service options
  • Customizable and user-friendly interface


Zendesk, a top customer service and support software, equips businesses to provide exceptional customer experiences. Its versatile toolkit includes features like ticket management, multi-channel support, AI-powered automation, knowledge base creation, live chat support, and advanced analytics. With self-service options, customization capabilities, and satisfaction surveys, Zendesk empowers organizations to deliver top-tier support. Seamless integration with third-party apps and mobile accessibility further enhance its functionality. Zendesk’s commitment to improving customer support operations makes it an excellent choice for businesses aiming to enhance customer interactions and streamline support processes while benefiting from its user-friendly interface and scalability.

Key Features

  • Ticket management
  • Live chat support
  • Knowledge base creation
  • AI-powered automation
  • Multi-channel support

HubSpot Service

HubSpot Service, a vital component of the HubSpot CRM platform, offers a comprehensive solution for customer support and service automation. It encompasses a broad spectrum of features to enhance customer interactions and streamline support operations. Key elements of HubSpot Service include efficient ticketing and case management, real-time chat, and AI-driven chatbots. This facilitates immediate interactions with customers, significantly enhancing the overall customer experience. Email management tools, automation capabilities, and reporting features enable organizations to provide top-tier support and gain valuable insights into their customer support performance. HubSpot’s seamless integration with marketing and sales tools makes it an excellent choice for businesses looking to consolidate their CRM and enhance customer relationships.

Key Features

  • Ticketing and case management
  • Live chat and chatbots
  • Email management
  • Integration with marketing and sales tools
  • Automation and reporting


ServiceNow is a robust enterprise-level service management platform that caters to IT service management (ITSM), customer service management (CSM), and field service management (FSM). With a rich set of features, it streamlines IT operations, automates workflows, and manages service requests efficiently. The service catalog, self-service portals, and knowledge management empower users to find solutions independently. ServiceNow’s automation capabilities enhance operational efficiency, while SLA management ensures service levels are consistently met. Whether it’s managing IT services or field operations, ServiceNow is a versatile solution for organizations seeking comprehensive service management. It’s trusted by enterprises for its ability to optimize service delivery and customer experiences.

Key Features

  • IT service management
  • Customer service management
  • Field service management
  • Enterprise-level service operations
  • Automation and workflows


LiveAgent is a comprehensive all-in-one customer support and helpdesk software designed to streamline customer interactions and improve support processes. Key features include efficient ticket management, real-time chat and social media support, call center functionality, knowledge base creation, and multi-channel support for customer communication. Automation and workflows help businesses optimize support operations while reporting and analytics provide insights into performance. LiveAgent’s versatility and scalability make it suitable for businesses of various sizes, and its commitment to enhancing customer support experiences makes it a valuable tool for organizations aiming to deliver exceptional customer service while maintaining efficiency.

Key Features

  • Ticketing and case management
  • Live chat and social media support
  • Call center functionality
  • Knowledge base creation
  • Affordable pricing


SugarCRM is a highly flexible and customizable customer relationship management (CRM) solution. It excels in lead and contact management, sales automation, marketing automation, and customer support. With its high degree of customization, businesses can adapt SugarCRM to their specific needs and processes. Integration capabilities ensure seamless connectivity with third-party applications, enhancing overall functionality. Mobile accessibility keeps sales and support teams connected while on the go. Robust reporting and analytics tools provide data-driven insights for informed decision-making. SugarCRM’s scalability suits both small businesses and large enterprises, making it a versatile choice for organizations seeking efficient customer relationship management and business growth.

Key Features

  • Lead and contact management
  • Sales automation
  • Marketing automation
  • Customer support features
  • Highly customizable

Oracle NetSuite

Oracle NetSuite is a comprehensive, cloud-based enterprise resource planning (ERP) and customer relationship management (CRM) platform. It offers a wide range of business applications, including financial management, e-commerce, and CRM. NetSuite’s key features include financial management tools for tracking and managing finances, e-commerce solutions to streamline online sales and extensive customer relationship management capabilities. While it may be considered extensive for smaller businesses, NetSuite is a robust choice for mid-sized and larger enterprises seeking an integrated solution for managing various aspects of their operations. Its scalability, extensive feature set, and commitment to automation make it a powerful tool for optimizing business processes and decision-making.

Key Features

  • Cloud-based ERP and CRM
  • E-commerce solutions
  • Financial management
  • Scalable for mid-sized and larger enterprises
  • Comprehensive business applications


Copper, formerly ProsperWorks, stands out as a versatile customer relationship management (CRM) system that seamlessly integrates with Google Workspace. It excels in contact and lead management, streamlining sales processes with features like opportunity tracking and sales pipeline management. Its strong integration with Google Workspace makes it a top choice for businesses heavily reliant on Google’s suite of productivity tools. What sets Copper apart is its user-friendly interface, reducing the learning curve for users. Customization options empower businesses to tailor the CRM system to their specific workflows. Mobile accessibility ensures that users can manage CRM data on the go while reporting and analytics tools provide valuable insights into sales performance and customer data.

Key Features

  • CRM integrated with Google Workspace
  • Contact and lead management
  • Sales automation
  • Integration with Google tools
  • User-friendly interface


Bitrix offers a comprehensive suite of business tools, encompassing customer relationship management (CRM), project management, and intranet solutions. With features like sales automation, project planning, and marketing automation, Bitrix simplifies tasks and enhances efficiency. Its intranet capabilities promote internal collaboration with file sharing, communication, and knowledge management. Customization empowers businesses to adapt Bitrix to their specific workflows, and mobile accessibility ensures users can stay connected on the go. Additionally, the platform provides insights through reporting and analytics, facilitating data-driven decisions. Bitrix is an excellent choice for organizations seeking a centralized solution to manage various facets of their business operations, from customer relationships to project management and internal collaboration.

Key Features

  • CRM, project management, and intranet solutions
  • Sales and marketing automation
  • Collaboration and communication tools
  • Task management
  • All-in-one platform for various business needs


Drip is a potent marketing automation and e-commerce customer relationship management (CRM) platform, primarily tailored for online retailers. Its core strengths lie in email marketing, enabling businesses to create and send personalized campaigns to engage customers effectively. Drip’s robust customer segmentation tools empower companies to target specific audience segments with tailored messaging. Seamless integration with various e-commerce platforms ensures a customized CRM experience for online retailers. Marketing automation and workflow features help streamline marketing processes, while the platform’s behavioral tracking capability offers valuable insights for crafting more personalized and effective marketing campaigns. Drip is a pivotal tool for online businesses seeking to boost customer engagement, conversion rates, and overall e-commerce success.

Key Features

  • E-commerce CRM and marketing automation
  • Email marketing campaigns
  • Customer segmentation
  • Integration with e-commerce platforms
  • Behavioral tracking and analytics

Comparative Analysis for the Top 12 Freshworks Alternatives

ProductKey FeaturesBest ForPricing
Appy Pie DeskComprehensive suite of tools, user-friendly interface, affordabilitySmall to Medium BusinessesAffordable pricing
ClickUpProject management, customizable workflows, user-friendlyBusinesses of all sizesAffordable pricing
Zoho DeskMulti-channel support, AI-powered automation, self-service optionsBusinesses of all sizesCompetitive pricing
ZendeskMulti-channel support, AI-powered automation, customizationBusinesses of all sizesVaries based on chosen plan
HubSpot ServiceEfficient ticketing and case management, real-time chat and chatbotsBusinesses looking to consolidate CRM and enhance customer relationshipsVarious pricing tiers
ServiceNowIT service management, customer service management, field service managementEnterprises seeking comprehensive service managementCustom pricing
LiveAgentTicketing and case management, live chat and social media supportBusinesses of all sizesAffordable pricing
SugarCRMLead and contact management, sales automation, marketing automationBusinesses of all sizesCustom pricing
Oracle NetSuiteCloud-based ERP and CRM, e-commerce solutions, financial managementMid-sized and larger enterprises seeking integrated solutionsCustom pricing
CopperCRM integrated with Google Workspace, contact and lead managementBusinesses relying on Google’s suite of toolsVaries based on chosen plan
BitrixCRM, project management, and intranet solutionsBusinesses seeking centralized solutionsVaries based on chosen plan
DripE-commerce CRM and marketing automation, email marketing campaignsOnline retailersVaries based on chosen plan


In the rapidly evolving landscape of customer support and CRM software, businesses have an abundance of alternatives to Freshworks, each with its distinct strengths and capabilities. From user-friendly solutions like Appy Pie Desk and ClickUp to comprehensive options like Zoho Desk and Zendesk, businesses can find a tailored fit for their specific needs. These alternatives offer diverse features, including automation, collaboration tools, and versatile integrations. The choice ultimately depends on the unique requirements and objectives of each organization. By carefully evaluating these alternatives and selecting the one that aligns best with their goals, businesses can adapt to the ever-changing customer support landscape and forge stronger customer relationships while streamlining their operations. The key is to find a solution that not only meets current needs but also supports future growth and success.

Neeraj Shukla

Content Manager at Appy Pie

App Builder