Sales Pitch Examples

The ultimate goal of any business is to gain, retain, or aware of customers and this could be done with various online and offline digital marketing tactics. But any sales pitch requires a lot of pre-planning and reviewing of data. Before pitching a client or a customer, it is essential to know at what buyer stage they’re in and how your products/services can help them.

Also, every industry needs specific market research which must be conducted beforehand for successful sales pitches. Sales pitch often gets lost or ignored inside your customer’s full of an email inbox. Therefore, a sales pitch must be structured and written in a form that gets read by the customer.

Sales pitch good practices

• Show gratitude: Showing respect and gratitude to the customer for sparing some time to give importance to your email must be appreciated. Reflecting gratitude in a polite tone will definitely send a good message and present your brand as someone who values their customers.

• Offer value: With abundant products and services trying to sneak into a customer’s inbox, it is necessary to stand out from those. Offering your customers something for free will only build trust and credibility with your brand.

• Build connection on social sites: Customers often share or look out for feedback on social media. Brands have also admitted that presence on social media has boosted their sales, improved awareness, and helped them build a loyal customer base.

• Definite goal: A definite goal is always better than a confused business. You must know the exact purpose of writing a sales pitch. It should be either awareness, selling, or retaining. Definite goals help execute a definite CTA.

• Set realistic expectations: Be honest and upfront about what your product or service can and cannot do. Setting unrealistic expectations will only lead to disappointment and potentially damage your reputation.

• Professional yet personalized: Be professional and confident in your pitch, but also try to personalize it to your customer’s specific needs and preferences. This will make them feel valued and increase the chances of closing the sale.

Sales pitch examples templates

1. New product launch

2. Discount sales pitch

3. Follow-up sales pitch

4. Cold email sales pitch

5. New update sales pitch

Sales pitch examples subject lines

• Your favorite products are back in stock!

• Hurray! You’ve gained access to [discount/offer]

• New product launch event at [place]

• Your feedback is valuable to us!

• You are now eligible for [x%] discount

• Your subscription ends tomorrow! Click to renew.

• A beautiful gift for our special customer

• Here’s a special discount for you!

• Your cart is missing you!

• [product] soon will be out of stock, grab it now!

• Up to [x%] off on your favorite products

• The best day is here!

• [campaign name] sale is live on our website

• [campaign name] starts in 3..2..1…

Start a sales pitch email

• Catch their eye with a snappy subject line that makes them eager to see what you have to say!

• Start things off right with a personalized greeting that shows you care about who they are.

• Wow them with your impressive credentials and experience to make them take notice of what you can offer.

• Identify their pain points or needs, and show how your product or service can swoop in and save the day!

• Give them a tantalizing taste of what your product or service can do for them, highlighting the features they won’t be able to resist.

• Use vivid language and storytelling techniques to create a sense of excitement and urgency that will make them want to take action.

• Make it easy for them to move forward by including a clear call to action that inspires them to take the next step.

• End on a high note with a gracious and enthusiastic closing that leaves them eager to hear more!

End a sales pitch email

• Don’t be shy – tell them what you’d like them to do next! Whether it’s scheduling a call or checking out your website, make it clear and easy.

• Let them know that time is of the essence by providing a specific deadline or timeframe for them to act. After all, you don’t want them to miss out on a great opportunity!

• Give them some extra resources to explore so they can learn more about what you have to offer. Share some case studies or testimonials to help them see the value of your product or service.

• Remind them of all the amazing benefits they’ll receive by working with you. You want them to feel excited and confident in their decision to choose your product or service.

• Show your appreciation by thanking them for their time and consideration. Let them know how much you value the opportunity to work with them.

• End positively with a friendly closing, like “Take care” or “Looking forward to hearing from you!” You want to make them feel comfortable and at ease.

• Don’t forget to include your contact information, so they know how to get in touch with you if they have any questions or want to move forward.

• And for an extra touch, consider adding a postscript (P.S.) that’s warm and friendly. Maybe you can remind them of something you discussed earlier in the email or offer a special deal as a thank you for considering your product or service.