- Marketing
Category
Re-engagement Emails
Re-engagement emails are a type of email marketing campaign that aims to win back the attention of subscribers who have become inactive or disengaged. The goal is to remind them of the value proposition and offer an incentive to reignite their interest in the brand.
Why is this important? Well, businesses want to keep their customers happy and engaged, and re-engagement emails can help to do just that. By targeting those who have become inactive, businesses can identify and address any concerns or issues that may be causing disengagement.
So, next time you receive a re-engagement email, don’t ignore it! It could be an opportunity to rediscover a brand or business that you once loved.
Key components of effective re-engagement emails
Subject line: Subject lines must be compelling enough to encourage reader to open an email. This can successfully happen by keeping subject lines short and clear, creating a sense of urgency or creating a hype by making it mysterious for the readers, and finally being specific about the objective of writing an email.
Timing and consistency: Right timings are everything when it comes to re-engagement emails. Sending emails at the right define will define whether the customer will take action or not, otherwise, the customer might even forget so as to why he is receiving an email from your business. On the other hand, consistency informs your customer about your punctuality and keeps up-to-date with new updates and features.
Personalization & segmentation: Personalization makes emails more effective as the customer feels valued and appreciated. Personalization can be obtained through segmenting email list and using past behaviour of customer as a reference for writing present email.
CTA: A well-written CTA drive users to take action. An email without CTA is like a route without a destination. So, a CTA is the destination which is led by the body copy through the route of its email. CTAs should be short and direct and must stand out from the whole body copy by using contrast colours.
Re-engagement emails templates
Template 1: The Reminder
Subject: We Miss You!
Dear [Customer],
We hope this email finds you well. It’s been a while since you last engaged with us, and we wanted to remind you of the benefits of being a part of our community.
As one of our valued customers, you have access to exclusive discounts, new products, and much more. We would love to see you again and help you find what you need.
Remember, we’re always here to help. If you have any questions or concerns, don’t hesitate to reach out to us.
Best regards,
[Your company name]
Template 2: The Incentive
Subject: Don’t Miss Out on This Special Offer!
Dear [Customer],
We noticed that you haven’t been active on our site recently, and we wanted to make sure that you’re aware of our latest promotion. For a limited time, we’re offering a [X%] discount on all of our products.
We understand that things can get busy, so we’re happy to extend the promotion deadline by another week, just for you. Simply use the code [CODE] at checkout to claim your discount.
We value your business and would love to have you back as a customer. If there’s anything we can do to make your experience better, please let us know.
Best regards,
[Your company name]
Template 3: The Survey
Subject: We Want to Hear from You!
Dear [Customer],
We noticed that you haven’t visited our site in a while, and we wanted to check in and see how we can improve your experience with us.
Your feedback is important to us, and we would be grateful if you could take a few minutes to complete our short survey. By doing so, you’ll help us better understand your needs and preferences, and we can work to tailor our services accordingly.
As a thank you for your time, we’re offering a special discount on your next purchase. Simply enter the code [CODE] at checkout to claim your discount.
Thank you for your continued support, and we hope to hear from you soon.
Best regards,
[Your company name]
Template 4: The Personalized Approach
Subject: [Customer Name], We Miss You!
Dear [Customer Name],
We noticed that you haven’t visited our website in a while, and we wanted to reach out and see how you’re doing. We hope you’re doing well and that everything is going smoothly for you.
We value your business and would love to have you back as a customer. As a loyal customer, we wanted to offer you a personalized discount on your next purchase. Simply use the code [CODE] at checkout to claim your discount.
We understand that things can get busy, but we’re always here to help. If there’s anything we can do to make your experience better, please don’t hesitate to reach out to us.
Best regards,
[Your company name]
Template 5: The Exclusive Access
Subject: Exclusive Access to Our Newest Products!
Dear [Customer],
We wanted to reach out and let you know about our latest products. As a valued customer, we’re giving you exclusive access to our newest products before anyone else.
We’re excited to offer you a [X%] discount on these products for a limited time. Simply use the code [CODE] at checkout to claim your discount.
We appreciate your business and would love to have you back as a customer. If there’s anything we can do to improve your experience, please let us know.
Best regards,
[Your company name]
Template 6: The Last Chance
Subject: Don’t Miss Out on Our Latest Offer!
Dear [Customer],
We wanted to reach out and remind you about our latest offer. We noticed that you haven’t taken advantage of it yet, and we don’t want you to miss out.
For a limited time, we’re offering a [X%] discount on all of our products. This is your last chance to claim this offer before it expires.
We value your business and hope to see you back as a customer. If you have any questions or concerns, please don’t hesitate to reach out to us.
Best regards,
[Your company name]
Re-engagement email subject line examples
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We miss you!
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Let’s catch up, shall we?
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Hey, long time no see
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It’s not the same without you
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We’re reaching out to say hello
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Are you still interested?
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Come back and see what’s new
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We want you back
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Don’t forget about us
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Let’s reconnect
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Time to return to the family
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Your absence is noticed
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We hope to see you again soon
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You’ve been on our minds
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A special offer just for you
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It’s been too long
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We’ve got something you’ll love
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You’re missed, come back
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You’re not forgotten
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You’re always welcome back
Tips for optimising re-engagement emails
A/B testing: A/B testing helps marketers understand which campaign will be effective or not. It also helps in improving in campaigns and get the most out of re-engagement emails. A/B testing involve testing different different subject lines, email copy, and CTAs. But, it is crucial to test one variable at a time to identify results from other campaigns.
Analyzing metrics: Until you do not know what’s going wrong with the email campaign, there’s no chance of improvement. Analytics helps understand the growth through open-rates, click-through rates, and conversions.
Automation & personalization: Automation eases out deliveries of emails as per the consumer behaviour. Personalization improves engagement and the chances of a successful re-engagement campaign.
Common mistakes to avoid when sending re-engagement emails
Overusing of discounts/incentives: While discounts and incentives can be effective in re-engaging subscribers, overusing them can devalue your brand and train your subscribers to only engage with you when there’s a discount available. Try to strike a balance and use discounts strategically.
Being too pushy or aggressive: You don’t want to come across as desperate or aggressive in your re-engagement emails. Instead, focus on providing value and reminding subscribers of the benefits of being on your email list.
Failing to segment your audience effectively: Not all subscribers are the same, so it’s important to segment your audience based on their behavior, interests, or demographics. This allows you to tailor your re-engagement emails to each group, increasing the chances of success.
Neglecting email metrics: Without tracking and analyzing your email metrics, you won’t know if your re-engagement emails are effective or not. Keep an eye on open rates, click-through rates, and conversions to see how your campaign is performing and make adjustments as needed.