- Marketing
Category
Press Release Examples
A press release is a written announcement of news or information about a company, organization, event, product, or service that is typically distributed to journalists and media outlets. It is formatted as a brief, succinct document that includes quotes from relevant stakeholders or experts and the most important details of the news or event being announced.
Press releases are crucial because they enable businesses and organizations to convey crucial information to a large number of people through reputable media outlets. Companies can boost brand or message awareness and generate positive publicity by distributing well-written press releases. This may result in increased media coverage, increased visibility, and possibly even increased engagement or sales.
Press release format
Headline: The headline should be short and attention-grabbing, summarizing the key news or message of the release.
Dateline: The dateline includes the city and state where the release is issued, as well as the date of the release.
Introduction/Lead: The introduction or lead should provide a brief summary of the news or message of the release, highlighting the most important information.
Body: The body of the release should provide additional details and context about the news or message, including quotes from relevant stakeholders or experts.
Boilerplate: The boilerplate is a brief paragraph that provides background information about the company or organization issuing the release, including a description of its products or services.
Contact Information: The contact information should include the name, phone number, email address, and any other relevant contact details for a spokesperson or media representative who can be reached for further information.
It’s important to keep in mind that press releases should be written in a clear and concise manner, avoiding jargon or technical language that may be difficult for journalists or readers to understand. The release should also be well-organized and easy to read, with short paragraphs and plenty of white space.
Press release subject line examples
-
[Company] Announces New Product Line to Revolutionize Industry
-
Acclaimed Author to Release Highly Anticipated Novel This Summer
-
Global Leader in Sustainable Energy Solutions Launches Innovative Technology
-
Charity Organization Hosts Annual Gala to Raise Funds for Underprivileged Children
-
Award-Winning Restaurant Introduces New Menu Items Inspired by Local Ingredients
-
Groundbreaking Study Reveals Major Breakthrough in Cancer Research
-
Major Tech Company Announces Partnership with Industry Leader
-
Local Nonprofit Launches Campaign to Tackle Homelessness in the Community
-
Top-rated Hotel Chain Unveils Plans for Expansive New Resort Destination
-
Innovative Startup Raises Millions in Funding to Transform Healthcare Industry
Press release essentials
Evaluate the Topic: Before writing a press release, it is important to evaluate the topic and ensure that it is newsworthy. This means that it should be relevant, timely, and interesting to the target audience.
Clear Headline: The headline should be clear, concise, and attention-grabbing. It should accurately reflect the main topic of the press release.
Key Information in First Paragraph: The first paragraph should include the most important information, such as who, what, when, where, why, and how. This will give the reader a quick overview of the main points of the press release.
Press Release Summary: A summary of the key points of the press release should be included in the second or third paragraph. This will provide more detailed information about the topic and help the reader understand the significance of the news.
Quotes: Including quotes from relevant individuals, such as company executives or industry experts, can add credibility and interest to the press release.
Use Data: Using data, such as statistics or survey results, can also add credibility and interest to the press release. Make sure to cite the source of the data and provide context for the numbers.
Title a press release
Keep it brief: The length of a good press release title should not exceed 10 to 12 words. Because of this, it is more likely to be remembered and easy to read.
Make it educational: The most significant information in the press release—such as the main announcement or message—should be conveyed by the title.
Be original: A catchy or original title can help your release stand out by drawing the reader in. However, ensure that the title is still informative and pertinent.
Keywords to use: Your title’s visibility and search engine rankings can be improved by including relevant keywords.
Prevent hype: While it is essential to convey excitement in the title of your press release, avoid using hype or exaggeration. This can hurt your credibility and cause readers who were expecting something different to be disappointed.
Proofread: Make sure your title accurately reflects the content of the press release and that it is free of spelling and grammar mistakes.