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Press Release Examples

A press release is a written announcement of news or information about a company, organization, event, product, or service that is typically distributed to journalists and media outlets. It is formatted as a brief, succinct document that includes quotes from relevant stakeholders or experts and the most important details of the news or event being announced.

Press releases are crucial because they enable businesses and organizations to convey crucial information to a large number of people through reputable media outlets. Companies can boost brand or message awareness and generate positive publicity by distributing well-written press releases. This may result in increased media coverage, increased visibility, and possibly even increased engagement or sales.

Press release format

  • Headline: The headline should be short and attention-grabbing, summarizing the key news or message of the release.

  • Dateline: The dateline includes the city and state where the release is issued, as well as the date of the release.

  • Introduction/Lead: The introduction or lead should provide a brief summary of the news or message of the release, highlighting the most important information.

  • Body: The body of the release should provide additional details and context about the news or message, including quotes from relevant stakeholders or experts.

  • Boilerplate: The boilerplate is a brief paragraph that provides background information about the company or organization issuing the release, including a description of its products or services.

  • Contact Information: The contact information should include the name, phone number, email address, and any other relevant contact details for a spokesperson or media representative who can be reached for further information.

It’s important to keep in mind that press releases should be written in a clear and concise manner, avoiding jargon or technical language that may be difficult for journalists or readers to understand. The release should also be well-organized and easy to read, with short paragraphs and plenty of white space.

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Press release examples

1. Product launch newsletter 1

[Company] Launches Revolutionary New [Product] to Simplify Daily Life

Today, [Company] is proud to announce the launch of its latest innovation – the Smart Assistant. This cutting-edge device is designed to help simplify daily life for individuals and families. With its advanced features, the [company] Smart Assistant can help users manage their schedules, control their home appliances, and even provide entertainment on demand.

The [company] Smart Assistant is the result of years of research and development by our talented team of engineers and designers. We believe that this new product will revolutionize the way people interact with technology, making it easier and more intuitive than ever before.

“We are thrilled to bring the [company] Smart Assistant to market,” said John Doe, CEO of [company]. “We believe that this product has the potential to change people’s lives by making technology more accessible and user-friendly. We can’t wait for people to experience it for themselves.”

The [company] Smart Assistant is available for purchase today at select retailers and online at [website link]

2. Product launch newsletter 2

Introducing the New and Improved [company] Watch – The Ultimate Fitness Tracker

[company] is excited to announce the launch of the latest version of our popular fitness tracker – the [company] Watch. This new and improved device is packed with advanced features that make it the ultimate companion for anyone looking to stay fit and healthy.

The [company] Watch now features a larger and brighter display, improved battery life, and a more accurate heart rate monitor. It also includes new fitness tracking capabilities such as step counting, calorie tracking, and distance tracking. Additionally, the [company] Watch can be synced with your smartphone to provide real-time notifications and alerts.

“We are thrilled to introduce the new and improved [company] Watch to our customers,” said Jane Smith, CMO of [company]. “Our team has worked tirelessly to make this the most advanced and user-friendly fitness tracker on the market. We believe that this product will help people achieve their fitness goals and lead healthier lives.”

The [company] Watch is available for purchase today at select retailers and online at [website link]

3. Product launch newsletter 3

[company] Unveils Game-Changing New Product for Professional Photographers

[company] is proud to announce the launch of its latest product – the [company] Professional Camera. This innovative new camera is designed specifically for professional photographers who demand the very best in image quality and performance.

The [company] Professional Camera features a state-of-the-art image sensor, an advanced autofocus system, and a high-speed image processor. It also includes a range of professional features such as dual memory card slots, customizable controls, and weather sealing for rugged outdoor use.

“We believe that the [company] Professional Camera will be a game-changer for professional photographers,” said Mark Johnson, CEO of [company]. “Our team has worked tirelessly to create a camera that meets the demanding needs of professionals while also being easy to use and versatile enough for a wide range of shooting scenarios.”

For more camera details, please visit [website link]

4. New partnership newsletter 1

Company [A] and Company [B] Announce New Partnership to Drive Innovation in the Tech Industry

[City, State] – [A], a leading technology company, and Company [B], a prominent software developer, are pleased to announce a new partnership aimed at driving innovation in the tech industry. The partnership will leverage the strengths of both companies to develop new solutions that will help businesses operate more efficiently and effectively.

“Our partnership with [B] is an exciting opportunity to collaborate with a highly respected software developer to drive innovation in the tech industry,” said [Name], CEO of [A].

“Together, we will bring our expertise and experience to bear on the challenges facing businesses today, and we look forward to developing new solutions that will help them thrive in the years ahead.”

Under the terms of the partnership, [A] and [B] will work together to identify and develop new products and services that will address the needs of businesses in a variety of industries. The two companies will also share resources and expertise to ensure that their products and services are of the highest quality.

“We are thrilled to be partnering with [A] to drive innovation in the tech industry,” said [Name], CEO of [B]. “By combining our strengths, we will be able to develop new solutions that will help businesses improve their operations and achieve their goals.”

5. New partnership newsletter 2

[City, State] – [XYZ], a leading provider of e-commerce solutions, and [ABC], a well-known provider of digital marketing services, today announced a new strategic partnership with the intention of expanding its reach in the e-commerce industry. Through the partnership, both businesses will be able to use their strengths to help businesses of all sizes succeed in the e-commerce market, which is very competitive.

“We recognize the need to offer our customers more comprehensive solutions that address their unique needs,” stated [Name], CEO of [XYZ]. “As e-commerce continues to grow at an unprecedented rate,” We will be able to offer a full range of e-commerce services through our partnership with ABC, including digital marketing and analytics.

[XYZ] and [ABC] will collaborate closely to develop and market e-commerce solutions that meet the needs of businesses in a variety of industries under the terms of the partnership. In order to guarantee the highest possible quality of their products and services, the two businesses will also share resources and expertise.

According to [Name], the CEO of [company], “We are excited to be partnering with [XYZ] to expand our reach in the e-commerce industry.” We will be able to provide businesses with all of the services they need to succeed in the highly competitive e-commerce market when we work together.

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Press release subject line examples

  • [Company] Announces New Product Line to Revolutionize Industry

  • Acclaimed Author to Release Highly Anticipated Novel This Summer

  • Global Leader in Sustainable Energy Solutions Launches Innovative Technology

  • Charity Organization Hosts Annual Gala to Raise Funds for Underprivileged Children

  • Award-Winning Restaurant Introduces New Menu Items Inspired by Local Ingredients

  • Groundbreaking Study Reveals Major Breakthrough in Cancer Research

  • Major Tech Company Announces Partnership with Industry Leader

  • Local Nonprofit Launches Campaign to Tackle Homelessness in the Community

  • Top-rated Hotel Chain Unveils Plans for Expansive New Resort Destination

  • Innovative Startup Raises Millions in Funding to Transform Healthcare Industry

Press release essentials

  • Evaluate the Topic: Before writing a press release, it is important to evaluate the topic and ensure that it is newsworthy. This means that it should be relevant, timely, and interesting to the target audience.

  • Clear Headline: The headline should be clear, concise, and attention-grabbing. It should accurately reflect the main topic of the press release.

  • Key Information in First Paragraph: The first paragraph should include the most important information, such as who, what, when, where, why, and how. This will give the reader a quick overview of the main points of the press release.

  • Press Release Summary: A summary of the key points of the press release should be included in the second or third paragraph. This will provide more detailed information about the topic and help the reader understand the significance of the news.

  • Quotes: Including quotes from relevant individuals, such as company executives or industry experts, can add credibility and interest to the press release.

  • Use Data: Using data, such as statistics or survey results, can also add credibility and interest to the press release. Make sure to cite the source of the data and provide context for the numbers.

Title a press release

  • Keep it brief: The length of a good press release title should not exceed 10 to 12 words. Because of this, it is more likely to be remembered and easy to read.

  • Make it educational: The most significant information in the press release—such as the main announcement or message—should be conveyed by the title.

  • Be original: A catchy or original title can help your release stand out by drawing the reader in. However, ensure that the title is still informative and pertinent.

  • Keywords to use: Your title’s visibility and search engine rankings can be improved by including relevant keywords.

  • Prevent hype: While it is essential to convey excitement in the title of your press release, avoid using hype or exaggeration. This can hurt your credibility and cause readers who were expecting something different to be disappointed.

  • Proofread: Make sure your title accurately reflects the content of the press release and that it is free of spelling and grammar mistakes.

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Page reviewed by:Abhinav Girdhar | Last Updated on June 2nd, 2023 1:15 pm