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Black Friday Email

Black Friday is the shopping season celebrated around the globe when retailers and e-commerce brands offer huge discounts on their products and services. However, customers are as excited as the brands for the sale because it’s a win-win situation for both retailers and customers.

As per data, Black Friday sales generate one of the highest revenues of the year in any sector. Therefore, you can imagine how profitable Black Friday email campaigns are for businesses. It’s the only time when customers are waiting for emails from brands and checking their emails regularly. The chances of getting your email read are the highest.

Tips to write Black Friday email

  • Catchy subject line: The subject line should capture the essence of the Black Friday sale and the deals you’re offering. It is a great way to start your email. Consider using keywords such as ‘exclusive deals’, ‘biggest discounts’, ‘Black Friday sale is near’, or ‘limited-time deal’ to grab your customer’s attention.

  • Personalization: Personalization is the most effective tactic to use in any email marketing strategy. It not only makes your customers feel special and valued but the chances of their engagement with you increases.

  • Clear and concise message: Avoid using too much content or long long sentences. Explain your offer in bullet points and highlight the best features to make your email easy to read and easy to understand.

  • Prominently display discounts: The purpose of the sale for the customers is to save money. Therefore, highlight your offers with bold texts and extra visuals to inform your customers about how much money they are going to save while shopping from you.

  • Include CTA: An email without CTA buttons is like inviting guests to your house but not informing them of the reason to visit. Your customers must know what to do after they’ve read your email. A good CTA will encourage them to take decisions faster.

  • Mobile optimization: Major customers read emails and messages on their mobile phones, so it’s important to customize your content and visuals as per mobile screen size.

  • Sense of urgency: As Black Friday sales are a once-in-a-year time sale, you can take advantage of this and create a sense of urgency for your customers to not miss out on any deal. You can use the FOMO effect to attract your customers.

  • Follow up: Usually businesses extend their Black Friday sale until next week or even a month. In such a case, inform your customers about the same. You should also send a follow-up email when the customer made a purchase from you during the sale.

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Announcing Black Friday email

  • Teaser email: A teaser email is sent to the customers to give them a sneak peek of the deals they can expect on the Black Fridays sale. Its basic purpose is to generate a sense of excitement and anticipation for the upcoming Black Friday shopping event.

  • Launch email: Launch emails are sent when the Black Friday sale is live to inform the customers about the details of the products available for purchase, price, and offers so that the customers can start shopping without making any delay.

  • Last chance email: Just before the Black Friday sale is going to expire, a last chance email is sent out to the customers to let them know that they can still get their hands on their favorite products. This email also creates a sense of urgency and as a result, the customers act faster.

Black Friday email templates

1. Teaser email

Dear [Name],

Black Friday is almost here, and we wanted to make sure that you are ready to score some amazing deals! This year, we are offering discounts of up to 50% on all of our products. From the latest tech gadgets to trendy fashion items, we have something for everyone.

We know that you have been eyeing a few items in our store, and this is the perfect time to get them at an unbeatable price. Our Black Friday sale starts on Friday, November 26th, and lasts all weekend long. So, mark your calendars and get ready to shop!

Don’t forget to sign up for our newsletter to stay updated on all of our upcoming deals and promotions. And if you have any questions or need help with anything, don’t hesitate to reach out to our customer support team.

Thank you for choosing to shop with us. We can’t wait to see you on Black Friday!

Best regards,

[Your Name]

2. Teaser email

Dear [customer]

It’s that time of the year again and we know you’ve been waiting for this for a year. But don’t worry, we’ve got some incredible deals lined up for you. From electronics to fashion, we have something for everyone.

Get ready to save big and treat yourself to the products you’ve been eyeing all year.

Stay tuned for more details on our Black Friday sale. You won’t want to miss out!



3. Teaser email

Dear [first name]

Are you ready for Black Friday? We certainly are! Our team has been working hard to bring you the best deals and discounts of the year. From home applications to beauty products, we’ve got everything you need to make this holiday season unforgettable.

Make sure you’re subscribed to our newsletter to be the first to know about our Black Friday sale. You won’t want to miss out on these incredible deals!

Best regards


4. Launch email

Dear [customer]

We are excited to announce that Black Friday deals are now live on our website! Take advantage of our biggest sale of the year and save up to 50% on your favorite products. Don’t miss out on this incredible opportunity to upgrade your wardrobe, home, and more.

Hurry and shop now before these deals are gone!

See you soon!


5. Launch email

Hello [customer]

Black Friday is here, and we’ve got some of the best deals of the year waiting for you. Shop now and save up to 70% on our vast selection of products. Don’t wait too long, as these deals won’t last forever.

Be sure to mark your calendar and shop early to avoid missing out on these incredible discounts.

Best wishes


6. Launch email

Hi [customer]

Black Friday has finally arrived and we’re thrilled to offer you unbeatable discounts on everything you need. From home goods to apparel, we’ve got it all. Shop now and take advantage of our amazing Black Friday deals before they disappear.

As a valued customer, we want to give you exclusive access to our Black Friday deals before they go live to the public. Enjoy savings of up to 60% on a wide range of products, including electronics, beauty, and fashion.

Act fast and shop now before these deals sell out.

See you


7. Last chance email

Hello [customer]

Black Friday is coming to a close, but you still have one last chance to save big on our amazing deals. Don’t miss out on incredible discounts of up to 50% off, including some of our best-selling products.

This is your final chance to take advantage of these incredible savings. So, hurry and shop now before it’s too late!

Best regards


8. Last chance email

Dear [customer]

It’s the final call for Black Friday, and we don’t want you to miss out on your chance to save big. This is your last chance to get up to 60% off on our entire range of products.

Don’t hesitate – the clock is ticking, and these deals won’t be here much longer. So, hurry and grab your favorites before they’re gone for good.



9. Last chance email

Dear [customer]

This is your last call to grab the best deals of Black Friday. Our sale ends at midnight, and we don’t want you to miss out on the biggest discounts of the year.

With a diversified range of products, we’ve covered everything you need. But hurry, we can’t hold them forever.

So. Click the link below to shop now and save big before it’s too late!



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Black Friday email subject lines

  • Final call for Black Friday Deals!

  • Hurry, Last chance to save big!

  • Get ready for the ultimate Black Friday shopping experience

  • Black Friday is back and better than ever

  • Black Friday is here! Get ready to save big

  • Don’t miss out on our biggest sale of the year!

  • Black Friday is coming! Get ready for huge discounts

  • Don’t Miss Out on Black Friday Deals!

  • Black Friday deals you can’t resist!

  • Get ready to shop ’Til you drop: Black Friday is here!

  • Black Friday Madness: Deals too good to pass up!

  • Black Friday Starts now! Save Big on Your Favourite Brands

Significance of Black Friday email campaigns

  • Generate Awareness: Black Friday email campaigns are a great way to generate awareness about your brand and the deals you are offering. By sending out emails to your subscribers and customers, you can create a buzz around your brand and drive traffic to your website.

  • Increase sales: The ultimate goal of any Black Friday campaign is to increase sales. Email campaigns are a powerful tool for achieving this goal because they allow you to directly reach your target audience and showcase your products or services.

  • Build customer loyalty: By offering exclusive deals to your email subscribers, you can build customer loyalty and encourage repeat business. This is particularly important during the holiday season when competition for consumer attention is high.

  • Drive traffic to the website: A well-crafted Black Friday email campaign can drive a significant amount of traffic to your website, increasing the chances of making a sale. You can use email campaigns to promote specific products or services, highlight the benefits of shopping with your brand, and provide clear calls to action to encourage customers to take action.

  • Track results: Email campaigns offer valuable data that can be used to track the success of your Black Friday campaign. You can monitor metrics like open rates, click-through rates, and conversion rates to evaluate the effectiveness of your campaign and make adjustments as needed.

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Page reviewed by:Abhinav Girdhar | Last Updated on June 2nd, 2023 12:51 pm