Acquisition Email Templates

Acquisition email marketing refers to sending emails to prospects for engagement and awareness purposes. The process requires the business to collect the database of prospective customers through website opt-ins or social media and usually, sending a newsletter is the best idea!

Every marketer is aware of ‘List churn’ and they know how important it is to seek out new customers and convert them into leads.

Every business loses a number of customers each year for various reasons and to bridge this loss faced by businesses, they take assistance from acquisition emails. Sending acquisition emails brings in new customers to balance out the loss and improve revenue generation. In simple words, acquisition emails help you win new customers with whom you don’t hold any relationship.

Best practices for acquisition email marketing

1. Subject line: writing an interesting subject line that grabs the attention of your prospect is the one email that is going to be opened by the customer. If you don’t write a catchy subject line, your email would either go unnoticed or in the junk section.

2. Proper CTA: Inform and educate your customers about what the next step has to be taken after reading your mail. You may direct them to subscribe to you, make them visit your website, or ask them to share your message with others.

3. Address pain points: Before reaching out to your customer, learn about your customer’s issues and address them while sending an email. This gesture will make your customers feel needed as they’ll see someone is noticing their problems and offering to help.

4. Appreciation: Never forget to appreciate your customer for opening and reading your email as they receive many emails on a daily basis; your email should reflect gratitude towards the customers for their efforts.

5. Offer value: Upon understanding your customer’s pain points, offer them a solution to their issues and problems. This way your email will be much more to the customer.

6. Personalization: Personalization can make or break your email marketing campaign. Start considering opening your email by calling your customers by their name and gradually addressing their pain points which are their own pain points and not of other customers.

7. Respect rejection: Not every email you send is going to convert into a lead or have some response. Many customers will unsubscribe, block or delete your mail but you have to understand their decision and give them respect for it. Sometimes showing respect might even bring them back to you.

8. Proofreading: A must step before clicking the send button. After so much invested time in looking out for customers and then preparing a whole campaign, you’ll not like yourself getting rejected because of a typo, grammatical, structural, or punctuation error. Re-read before you send it!

9. Be succinct: In today’s market where inboxes of customers are filled with cold emails, try to keep your email as short as possible. It might get a chance to be read by your prospect. Nobody has time to read long emails until they are so interesting that they keep you readers hooked till the end.

10. Be honest: When reaching out to prospects or even people who are already your customers; share only accurate information with them. This will build credibility and strengthen your relationship with the customer.

11. Insert visuals: The use of attractive visuals makes your email look nice and encourages reader to continue reading.

Acquisition email templates

1. Startup brand email

2. Offering a solution to a problem

3. Follow-up email

4. Thanking for subscribing

5. Still interested email

6. Did you find your best product?

Acquisition email subject line examples

• We have an opportunity for you!

• Never miss such an opportunity!

• We hold a secret gift for you.

• A small piece of advice for you regarding [product/service]

• Thanks for subscribing!

• Live sale on [platform]. Avail [%] discount now.

• Use coupon code [code] to avail [%] discount

• Hurray! You will now receive all the latest updates from us

• We are waiting for your confirmation

Benefits of acquisition emails

• Large audience base: Acquisition emails come at the leverage of sending emails to a larger audience at once which saves a lot of time and money for the business.

• Increases conversion: Needless to say, acquisition emails help to increase conversions by providing a clear CTA and a genuine reason for the customer to take necessary action.

• Build brand awareness: Sending regular acquisition emails helps to build brand awareness of the emerging businesses and makes your customers remember your brand.

• Drive revenue: The more conversion your business makes, the more revenue it generates. It encourages potential customers to reach out to you and take action.

• Improves customer engagement: Customer acquisition emails are target based and for specific audiences only. Therefore, it helps the business to build and strengthen its relationship with its customers.

Don’ts of acquisition emails

• Buying of email lists from vendors: it is suggested to create your own email database as it will be more authentic and credible to trust with the information you’re sharing.

• Sending generic emails: Personalization is the key when sending customer acquisition emails. As it is the first time you’re reaching your customer, it must be personalized as per the data you have of the customer.

• Not sending a welcome email: Not welcoming your customer at the right time or not welcoming at all is the worst mistake any business can make. Greet your customers to make them feel valued and important to you.

• Not proofreading your email: A single error in the email can cost you a lost customer which means lost revenue. Make sure to write error-free content.

• Ignoring analytics: Before preparing for any email campaign, take a look at your previous analytics. It can help you make the right decisions and design the right type of content.