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What is .IT domain name?

The .it domain name is the country code top-level domain (ccTLD) for Italy. It was created in 1987 and is managed by the Italian Registry of Internet Domains (

The .it domain is intended for individuals, businesses, and organizations with a connection to Italy, whether they are based in the country or not. Registrants are required to provide proof of their connection to Italy when registering a .IT domain name.

The .it domain can be used for a variety of purposes, including personal blogs, business websites, and e-commerce platforms. Many Italian companies and organizations use .IT domains for their online presence, and the domain has become a popular choice for websites that cater to Italian audiences.

What are the Benefits of .IT Domain?

There are several benefits of having a .it domain, including:

  1. Geographic relevance: If your website caters to Italian audiences or has a connection to Italy, a .it domain can help establish your geographic relevance and make it easier for Italian users to find and connect with your website.
  2. Localization: Using a .it domain can help signal to users that your website is tailored to Italian language and culture, which can be helpful if you’re looking to build trust and credibility with Italian audiences.
  3. Brand Protection: If you’re a business operating in Italy, having a .it domain can help protect your brand and prevent others from using your name or trademarks for their own purposes.
  4. Availability: Unlike some of the more popular generic top-level domains (gTLDs), many desirable .it domain names are still available, so you may have a better chance of getting the exact domain name you want.
  5. Search Engine Optimization (SEO): Using a country-specific domain like .it can help with local SEO, as search engines may give preference to websites with country-specific domains when serving up results to users in that country.

Is .IT domain better for SEO?

Using a .it domain can have some advantages for search engine optimization (SEO) in Italy, as search engines like Google often use ccTLDs as a ranking factor for geo-targeted searches. Here are a few ways that a .it domain might be beneficial for SEO:

  • Local Relevance: Using a .it domain can signal to search engines that your website is relevant to Italian users and is targeting a local audience. This can be helpful if you’re looking to rank for Italian-language keywords and phrases.
  • Trust and Authority: A .it domain can help establish your website as a credible and authoritative source for Italian audiences, which can be a factor in search engine rankings.
  • Localization: Using a .it domain can also help with localization efforts, as it signals to users that your website is tailored to the Italian market and culture.

That being said, it’s worth noting that a domain’s TLD is just one of many factors that can influence search engine rankings. High-quality content, relevant keywords, and a strong backlink profile are all important components of a successful SEO strategy, regardless of your domain name.

How to Choose Best .IT Domain?

Choosing the best .it domain for your website can help establish your online presence and make it easier for Italian users to find and engage with your content. Here are a few tips to help you choose the best .it domain for your needs:

  1. Keep it Simple: Choose a domain name that is easy to remember and easy to spell. Avoid using complicated or confusing words, numbers, or special characters.
  2. Make it Relevant: Choose a domain name that is relevant to your business, brand, or website content. Ideally, your domain name should give users a clear idea of what your website is all about.
  3. Research Keywords: Do some keyword research to find out what phrases and terms Italian users are searching for related to your industry or niche. Incorporate these keywords into your domain name if possible.
  4. Avoid Trademark Infringement: Make sure your chosen domain name does not infringe on anyone else’s trademark or intellectual property. You can use a trademark search tool to check for potential conflicts.
  5. Consider the Competition: Check out the competition in your industry or niche to see what domain names they’re using. Avoid choosing a domain name that is too similar to your competitors’ names, as this can cause confusion and dilute your brand.
  6. Check Availability: Finally, make sure your chosen .it domain name is available for registration. You can use a domain name registrar to check availability and register your chosen domain name.

How to Make Money from .IT Domain?

There are several ways to make money from a .it domain. Here are a few options:

  1. Monetization: One of the most common ways to make money from a .it domain is to develop a website and monetize it through advertising, affiliate marketing, or selling products or services. For example, you could create a blog or e-commerce site related to your domain name and generate revenue through advertising or sales.
  2. Sell Domain Names: Another way to make money from a .IT domain is to buy and sell domain names. You can purchase domains that are in high demand or have good potential and then sell them for a profit. You can use online marketplaces such as Sedo or GoDaddy Auctions to buy and sell domain names.
  3. Rent Out the Domain: You can also make money from your .it domain by renting it out to businesses or individuals who want to use it for their own websites. You can negotiate a monthly or annual rental fee for the use of your domain.
  4. Park the Domain: Domain parking is a method of generating revenue from a domain that is not currently being used. You can park your .it domain with a domain parking service and earn revenue from clicks on ads that are displayed on the parked page.
  5. Build and Sell Websites: Another option is to develop websites related to your .it domain and sell them for a profit. You can create websites that are in high demand or have good potential and then sell them on online marketplaces such as Flippa or Empire Flippers.

These are just a few ways to make money from a .it domain. The key is to find a strategy that works best for your domain and your goals.

What are the Benefits of Using .IT Domain with Appy Pie?

Using a .it domain with Appy Pie offers several benefits, which include:

  1. Cost and Convenience: Appy Pie Website Builder offers affordable pricing plans and convenient features such as domain registration, hosting, and website building tools, all in one place.
  2. Localized Presence: Appy Pie’s platform allows you to create localized apps, and using a .it domain complements that localization effort. When users see a .it domain, they are more likely to perceive your app as tailored specifically for the Italian market.
  3. Customization: Appy Pie Website Builder offers easy-to-use tools and templates that allow you to customize and create a professional-looking website without the need for advanced technical skills or coding knowledge.
  4. Integration: If you are already using Appy Pie’s other services, such as website building or app development tools, registering a .it domain with them might provide seamless integration with their existing platform, making it easier to manage your online presence.
  5. User-Friendly Interface: Appy Pie might offer an intuitive and user-friendly interface for managing your domain, making it simple to update DNS settings, set up email accounts, or make any necessary modifications.
  6. Customer Support: Appy Pie may provide customer support and additional resources to assist you with domain-related issues, such as DNS configuration, domain transfers, or general inquiries.

How to Buy a .IT Domain Using Appy Pie?

Appy Pie is a website builder platform that allows users to create and customize their own websites. Appy Pie also offers domain registration services for users who want to buy a .it domain for their website. Here’s how to buy a .it domain using Appy Pie:

  1. Sign in to your Appy Pie account and navigate to the “Domains” section in the left-hand menu.
  2. Type in the domain name you want to register in the search box, and click on the “Search” button.
  3. If the domain name is available, you will be shown a list of pricing options for different registration periods (e.g. 1 year, 2 years, etc.). Choose the option that best fits your needs and click on the “Add to Cart” button.
  4. Review your order summary and click on the “Checkout” button.
  5. Enter your personal and payment information, and click on the “Complete Purchase” button.
  6. After completing the purchase, you will receive an email confirmation from Appy Pie with instructions on how to set up your domain for your website.

It’s important to note that while Appy Pie offers domain registration services, it’s generally recommended to register your domain name with a separate domain registrar to ensure that you have full control over your domain and can easily transfer it to a different website host if needed. However, if you prefer the convenience of managing your website and domain from the same platform, Appy Pie’s domain registration service can be a good option.

Page reviewed by: Abhinav Girdhar  | Last Updated on October 15th, 2023 9:16 am