What is SEO?

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Hello and welcome back in this lecture I'm going to briefly explain to you what SEO or search engine optimization is so let's get straight into it SEO or search engine optimization is the name given to the activity that attempts to improve search engine rankings this means that the more work you put into SEO the higher your website will appear in search results in search engines like Google or Yahoo why is search engine optimization so essential SEO is essential because the majority of search engine users are more likely to click one of the top five suggestions in the search results so to take advantage of this and gain visitors to your website or customers to your online store you need to get into the top of positions users trust search engines and having a presence in the top positions for the keywords the user is searching increases the website's trust SEO is fantastic for social promotion of your website people who find your website by searching Google or Yahoo or any other search the engine is more likely to promote it on Facebook Twitter Google+ or any other social media network SEO can put you ahead of the competition if two websites are selling the same thing the SEO optimized website is more likely to have the customers and make more sales here is a simple one to three guides to the basics of SEO right fantastic useful content that uses words and phrases used by people who search for your products and services make it easy for people to share and link to it and finally keep doing it thanks for watching I hope you enjoyed this video I'll see you in the next one goodbye.