Social media marketing is a digital strategy in which companies use social networking services to increase brand awareness. It relies on users’ participation and sharing of content from the company over the Internet. Using social media for marketing can be very effective when it is carried out with a proper plan. The plan should be strategic and include the following strategies:
A) Submitting new urls and checking for page status and indexing
The first step is to submit all the new content you want to promote on search engine. The next step is to check whether your site is indexed or not. Social media tool like Google webmaster tools, Bing webmaster tools, etc help you get an indexing report. You can also use third party tools like SEMrush for this purpose.
B) Creating social media accounts
Apart from creating accounts on social media sites, you need to create accounts for all the other social media sites that you want to use. If the social media site has profiles, then create profiles. If it does not have profiles, then create profiles with links to your website.
C) Acquiring social media followers
Acquiring followers is something that takes time. This is because you do not want to buy followers, but rather earn them through your content sharing skills. You will acquire more followers if you post interesting content on your social media sites. You can also start following other people’s accounts to build trust and gain their followers.
D) Creating quality content
Creating quality content should be your main focus. Content should be excellent and should be engaging to make people follow you. Your content should also be unique and address problems efficiently. This will help people share it over the Internet, making your site rank higher in search engines.
E) Posting regular updates
You need to post regular updates on your social media sites, especially if you are using them to advertise your products or services. The frequency of posting depends on how quickly people are sharing your content, but it must be at least one post per day. If you are planning to use social media marketing for SEO, then you need to post content regularly even if it is not related to any product or service. Regular updates will keep people interested in your website and thus visiting it. This is because Google considers websites with frequent updates as more relevant in search results.
F) Interacting with followers
Interacting with followers helps you establish a personal connection with your customers or clients, who are likely to share your content when they find it interesting enough. When you interact with followers, they will feel that they are part of your business and be more involved in what you are doing. They are also likely to recommend your site to others if they are satisfied with your service or product. To interact with followers, use comments sections in posts or send out private messages on Facebook and Twitter.
G) Paying attention to comments and reviews on social media sites
Your social media sites may have comments sections where users leave their opinions about the content you have shared. You should always pay attention to those comments and respond to them as soon as possible so as to avoid bad publicity on the Internet. Some of your followers on social platforms may also write reviews about your business based on their experience with you on those platforms. You should always respond quickly to those reviews as well, since negative reviews tend to have more effect than positive ones do. This is because people tend to trust negative reviews more than positive ones.