Kevin Vebrato | Marketing | Online Course With Appy Pie Academy

Kevin Vebrato

Lesson Details:
October 07, 2020

I: Introduction

Social media marketing is a form of marketing utilizing social media sites to promote one’s business, products or services. With the ever growing popularity of social media networking sites, this marketing strategy is being used by businesses all over the world to connect with their target audience. Social media marketing has proven itself to be an effective marketing tool that can help build brand awareness and increase sales.

II: Body

Social Media Marketing is one of the most powerful online marketing strategies today. When it comes to traditional marketing, word-of-mouth is often considered to be the best way to generate new business. But with the popularity of social media networking sites like Facebook, Twitter, LinkedIn, YouTube and others, social media marketing can be utilized as a platform for word-of-mouth online. Social media also allows your customers to share your content with their friends and family members, who may not even be on social media. This expands your reach exponentially.

Social Media Marketing has proven to be an effective tool for generating traffic to websites. According to reports, 70% of the world’s online population uses some form of social media on a daily basis. With millions of people sharing content across numerous networks, it is possible to reach millions of consumers with just one piece of content if it is shared by enough people. It’s vital that businesses create content that people will actually want to share through social media networks.

Social Media Marketing can also help companies increase their search engine rankings. Social media networks are now considered part of the “organic” results on search engines like Google and Bing. It is important for businesses to ensure that they have active profiles on the major social media networks in order to be listed in these organic results. In addition, social media links can be used as a doorway into a website’s main site from search engine results pages. This allows companies to drive more traffic from search results pages by having links from popular social media sites. The more links a website has from popular social media sites, the better its overall ranking will be on search engines.

III: Conclusion

In conclusion, Social Media Marketing has proven itself to be an effective marketing strategy for building brand awareness and increasing consumer engagement. Businesses must utilize this powerful marketing tool as a platform for word-of-mouth as opposed to traditional word-of-mouth marketing. In addition, Social Media Marketing can be used as a means to generate traffic to websites as well as increase search engine rankings.

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