Social media marketing is a process of engaging with customers and potential customers. Customers can be any individual who might potentially purchase your product or service. Social media marketing helps to create a better customer experience. This allows the business to improve the relationship with their customers by giving them access to information, such as how-tos and facts about the company and products.
Social media marketing is a way of providing details about company activities and product promotions. This assists in building trust and credibility with the potential customers.
Social media marketing involves:
· Writing and sharing content that is relevant and useful for the target audience.
· Researching important information about your target audience.
· Sharing your message with the right people, at the right time.
Google’s SEO (search engine optimization) trends for 2020 show that social media marketing has become more important as the popularity of social networking sites continues to grow. With Google’s algorithm updates focusing on social media engagement, we can only expect the importance of social media marketing to increase.
The first major change that Google made was in 2010 with its Panda update. This update, named after Google engineer Navneet Panda, aimed to reduce low quality and duplicate content that were dominating search results. The update affected roughly 12% of queries, reducing the number of spammy websites that appeared in search engine results pages.
In 2015, Google Penguin 4.0 was released, which targeted sites that used manipulative link building techniques. Since then, Google has targeted social network spam, reducing the ability for people to rank using quality backlinks from social networks. Google has also penalized sites for buying likes, shares, and followers, leading to increased importance on organic social media growth. Therefore, Google’s SEO trends for 2020 demonstrate how social media engagement is becoming increasingly important for brands wanting to rank well in search engines.
Social media marketing is effective at increasing brand awareness and generating leads for businesses since it gives them direct access to potential customers through various social media platforms. By building a brand presence on social media, businesses are able to engage directly with their customers, developing stronger relationships between consumers and brands. By using social media platforms, companies are able to broaden their reach, build trust among consumers, increase their online presence, and reach out to potential customers.