ASO introduction with keyword basics

Lesson Details:

This course is brought to you by  Appy Pie as part of our Academy series congratulations you've made it out of some of the theoretical parts of the course and we're gonna get into some of the very practical parts of the course in this video I'm gonna introduce a s/o app store search optimization it's how most apps get most of their now so it's extremely important extremely and the next few videos of this course are gonna be about that and this video just gonna introduce introduce the topic so the way I look at ASO ASO app store search optimization is there are three parts to it and ideally you want to start at least on the first part before you start programming your app so it's part of your app researching planning so the first part of the app is keyword research it's really important because the more best keywords you identify the more you can tell hey is there enough demand can I ring for this app in the app stores and does it make sense and is there enough demand that I can make it make it into a big enough business and how competitive is it so this is really important and it's almost it's very foundational so if you get this part wrong it negates a lot of your future efforts because you're the foundation of your app store marketing is not right so this is gonna be very important we're gonna give this a lot of attention in the course the next thing after you've identified your keywords you want to put those keywords onto the app listing we'll go through that as well and and the first two parts are things you can do it pretty quickly maybe within a day once you become good at it like literally today you'll be able to complete that if you apply yourself the hard part about ranking is after your launch after day one you're like the last app for your keyword right on day one you're the last app and so you have to rank higher higher and jump over the other apps and that can take some time so the the challenging part is the ranking higher part will actually go through that as well now most people think when there promoting their out first time up intrapreneurs they think they're gonna promote their apps on Instagram Facebook maybe they'll run some Facebook ads also but actually that's not the most effective thing ASO that's the most effective thing so I also want to want you to start thinking because it's very likely that most people taking this course have had this misconception about how they're gonna promote so right away that's a very common mistake we're gonna fix that why because search brings you the best most consistent traffic because once you rank you rank sometimes for weeks months sometimes years like I've had an app that's ranked for over five years and among number one so and I don't even have to do anything so and also when people search they already want what you have so search brings you the best quality leads they're most engaged they're more likely to share they're more likely to like your app they're more likely to leave nice reviews a little bit more on ASO it's a little bit similar but a little different than SEO for SEO you know human you know from Google search the main difference and how it's gonna affect your app is that on your website you get many many many many pages but on the App Store you really just get one App Store listing and so the app store listing can really only allow you to rank for one set of keywords on the website you can rank for a million different keywords you can make a million different pages each one can try to rank for a new keyword on the App Store's you only get a handful that's the main challenge only a handful of keywords will be going through that stuff don't worry and for each keyword that you go through that you choose you'll evaluate demand versus volume and vs. how competitive those keywords are and how realistic it is to rank now I want to give you a little bit of a introduction to the idea of short tail versus long tail keywords short tail keywords are the keywords that bring you the most traffic for example in the business niche the number one keyword is obviously business if you rank for the word business you're golden you're doing well but that's where all the competition is so all the million billion-dollar apps are ranking as well so you have to compete with some of the best so what happens is because usually in the beginning you can't compete against the best you go for longer keywords that have less competition around them so for example the example I have here is start business or business plan or business ideas or keywords like that that are still common and popular but they're not as difficult to rank for and what you'll find is it's easier to rank for them there's less competition but it's still not so easy especially in competitive niches like games health and fitness those need photo social there those are very competitive niches so even when you take a step out and find keywords that are not as competitive it will still be pretty competitive so then the next appears to go for longtail keywords and you see the longtail keywords example that I have our business plan for a restaurant and you can geek out on this you can go business plans for a restaurant business plan for a coffee shop business plan for a mechanic business plan for a mobile app business plan for anything spaceship you see so you can go very long tail and in the beginning the longtail keywords they're the ones that are going to get you to your initial downloads and when you get when you have your initial downloads and those people leave nice reviews and others you know and and things like that your app will begin ranking higher and higher and it will begin ranking for the shorter keywords and notice that the longtail keywords that we were targeting they contain our short tail so at the same time we're giving our apps a chance to rank for both the long tail and the short tail keywords so in time your app can start ranking higher for the long tail keywords as well.