Business owners are aware of the value of online marketing to their companies. However, they often lack the technical expertise to create effective digital marketing strategies. For this reason, small business owners should consider hiring a professional digital marketer to help them with their digital marketing efforts. Unfortunately, most small business owners don’t have the budget for a full-time digital marketer, so they are left trying to figure out ways to do this on their own. Fortunately, there are many free or low-cost digital marketing options that are available to small business owners. One of the most effective choices for small businesses is website landing page optimization.
A: Effective subtitle that reinforces the sales message
The key to making an effective landing page is to have a subtitle that reinforces your sales message. You need to grab your potential customers’ attention with your title, so you want to make sure your subtitle reinforces what you are trying to sell. For example, if you offer sewing classes, then you might title your landing page “Learn how to sew like a pro” and then write “I will teach you how to sew like a pro in just six weeks!” as your subtitle. This will reinforce your sales message and encourage people to click through to learn more about the class. If you can’t think of an appropriate subtitle, then maybe you shouldn’t use one at all.
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